Social Media and Campaign Officer in England

At Bath & North East Somerset Council we have one overriding purpose – to improve people’s lives. Fixed Term Contract until end of February 2028. Bath & North East Somerset Council is looking for a Social Media and Campaign Officer to lead on content creation and campaigns. With a focus on place‑making, this role will predominantly work on campaigns such as Bath Christmas Market, City Centre Transformation, City Region Sustainable Transport Settlements (CRSTS), Events, Parks and Film Office. This is an 18‑month fixed term contract with the possibility of extending.

About the Role

Reporting to the Digital Marketing Manager, this role will play a key part in implementing the council’s marketing and campaign strategy with a particular focus on key campaigns across the Sustainable Communities directorate. This varied role consists of digital content creation, storytelling, social media, and email marketing.

Responsibilities

• Lead on digital content creation across social media platforms including Facebook, Instagram, LinkedIn, YouTube and NextDoor.
• Plan and execute communications and marketing campaigns such as Bath Christmas Market and sustainable transport schemes.
• Support colleagues with community engagement and consultations on key projects.
• Work with colleagues across corporate communications to identify opportunities for digital storytelling.
• Write news releases for key project updates.
• Develop the council’s paid, earned and owned media strategy alongside Digital Marketing Manager.
• Support Digital Marketing Manager with campaign strategy, contributing ideas and assessing campaign success.
• Develop targeted email marketing campaigns and contribute to the B&NES weekly newsletter.
• Update website content and maintain the day‑to‑day running of websites and webpages across the council’s digital portfolio.
• Present insights and analytics for campaigns, tracking ROI and campaign effectiveness against agreed objectives and KPIs.

Qualifications

This role is perfect for any digital‑savvy marketeers with a keen interest in storytelling. We are looking for someone with innovative ideas and a willingness to contribute to new ways of championing our services. They will be a strong communicator and be comfortable planning, filming, and editing content to a range of audiences. At times, this role may require travel around the district and some weekend and evening work will be required during key periods. We are particularly interested to hear from people with the following skills:

• Proven track record of managing social media campaigns.
• Short form video content creation.
• Experience managing website, including a working knowledge of HTML.
• The ability to use data to inform the best approach to campaign management.
• Confident working with external stakeholders and agencies to communicate key messages.

We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join us. We are a Disability Confident Employer. The Council is committed to having a diverse and inclusive workforce. Applications for job‑share, part‑time and flexible working arrangements are welcomed and will be considered in line with business needs.

Safeguarding Statement: The Council is committed to safeguarding and promoting the welfare of children, young people and vulnerable groups and expects all employees and volunteers to share this commitment. As part of this commitment anyone working in a post with children or vulnerable groups will be expected to undertake an Enhanced DBS check with/without barred list checks.