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- Tasks: Lead marketing and student recruitment strategies to boost Bath College's reputation and enrolment.
- Company: Bath College is a diverse educational institution committed to high-quality learning for all abilities.
- Benefits: Enjoy 35 days of holiday, flexible working, and perks like private healthcare and a cycle to work scheme.
- Why this job: Join at an exciting time to shape the future of education and inspire students in a vibrant community.
- Qualifications: Requires a senior industry qualification or degree, plus significant strategic marketing experience in education.
- Other info: Opportunity to make a real impact in a supportive and inclusive environment.
The predicted salary is between 44413 - 48552 £ per year.
Head of Marketing, Student Recruitment and External Relations
Join to apply for the Head of Marketing, Student Recruitment and External Relations role at Bath College
Head of Marketing, Student Recruitment and External Relations
6 days ago Be among the first 25 applicants
Join to apply for the Head of Marketing, Student Recruitment and External Relations role at Bath College
Description
Permanent contract, 37 hours per week, 52 weeks per year
The main purpose of the post is to deliver student recruitment growth while building the College’s reputation as a provider of high-quality education. The post holder will promote corporate objectives and will take responsibility for developing and leading the implementation of a new marketing, student recruitment campaigns and external relations strategy for the College
Application Deadline: 27 June 2025
Department: MRK – Marketing
Employment Type: Permanent – Full Time
Location: Dual Campus
Reporting To: Sam Kenny
Compensation: £44,413 – £48,552 / year
Description
Permanent contract, 37 hours per week, 52 weeks per year
The main purpose of the post is to deliver student recruitment growth while building the College’s reputation as a provider of high-quality education. The post holder will promote corporate objectives and will take responsibility for developing and leading the implementation of a new marketing, student recruitment campaigns and external relations strategy for the College
The person chosen to lead marketing and student recruitment at this crucial time in the College’s development will possess excellent leadership skills, be an excellent communicator and relationship builder and have strong analytical skills, together with an ability to inspire confidence from a wide range of internal and external stakeholders.
Bath College is an inclusive education and training community, providing learning for people with a wide range of abilities from a far-reaching area, from entry level to Level 5 programmes. We are committed to meeting the needs of all our students. This is a very exciting time to join the College.
If you feel you can make a positive contribution, please complete the application form, making sure you detailing how your qualifications, skills and experience meet the requirements of the role.
The job posting can close as soon as sufficient applications have been received.
Key Responsibilities
Marketing, Student Recruitment and Communications
- Developing and leading the marketing, student recruitment and communications strategy for the College, with an accompanying action plan.
- Developing a suite of metrics and KPIs in support of the Marketing Strategy and, as a key component of the annual business plan, be accountable for performance against these KPIs.
- Acting as a key adviser to the Head of Employer Engagement & Marketing, providing market research and data analysis to assist in decision making, including curriculum planning and business development.
- Leading and developing a high-performing marketing team to act proactively in promoting the College and its services, managing out-sourced marketing activities as appropriate.
- Strategically leading the end-to-end student recruitment process supported by the Student Services Manager.
- Planning highly creative, innovative and targeted aspirational recruitment campaigns designed to achieve clearly defined growth targets in an increasingly competitive market.
Please See Attached For The Full Job Description
Skills, Knowledge and Expertise
- Either a nationally recognised senior industry qualification, e.g. CIPR, CIM etc or a degree or equivalent qualification L6 or above
- Evidence of recent and relevant CPD
- Significant experience held in a strategic marketing role in a comparable sector
- In depth understanding of the education sector and the methods of engaging learners and potential learners
Please see attached for the full Person Specification
Staff Benefits
- Generous paid holiday entitlement of 35 days, exclusive of College closure days and public holidays. Pro rata for part time roles.
- One Selfie Day per year
- Contributory salary pension scheme (Local Government)
- Continuing Professional Development for all staff
- Laptop Salary Sacrifice Scheme
- Cycle to Work Scheme
- Private Healthcare Scheme
- £500 Refer a friend and earn a reward
- Subsidised cafes – at both campuses
- Employee Assistance Programme – Staff have access to this programme. It is a free and strictly confidential short-term counselling and support service (up to six meetings after an initial assessment session with a qualified counselor)
- The College offers an eye sight test for anyone who meets the criteria as described within the Health and Safety (Display Screen Equipment) Regulations.
- Progressive family friendly policies (exceeding statutory requirements) that supports a health work/life balance, all staff are entitled to request flexible working.
- Discounted treatments at the Academy, Bath Campus
- Free parking at the Somer Valley Campus in Radstock
Seniority level
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Seniority level
Director
Employment type
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Employment type
Internship
Job function
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Job function
Marketing and Sales
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Industries
Education Administration Programs
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Head of Marketing, Student Recruitment and External Relations employer: Bath College
Contact Detail:
Bath College Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing, Student Recruitment and External Relations
✨Tip Number 1
Familiarise yourself with Bath College's current marketing strategies and student recruitment efforts. Understanding their existing campaigns will help you identify areas for improvement and demonstrate your proactive approach during discussions.
✨Tip Number 2
Network with professionals in the education sector, especially those involved in marketing and student recruitment. Attend relevant events or webinars to build connections and gain insights that could be beneficial for your application.
✨Tip Number 3
Prepare to discuss specific metrics and KPIs you have successfully implemented in previous roles. Being able to showcase your analytical skills and how they contributed to growth will set you apart from other candidates.
✨Tip Number 4
Research the latest trends in student recruitment and marketing within the education sector. Being knowledgeable about innovative strategies will not only impress during interviews but also show your commitment to staying ahead in the field.
We think you need these skills to ace Head of Marketing, Student Recruitment and External Relations
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your application to highlight how your qualifications, skills, and experience align with the specific requirements of the Head of Marketing role at Bath College. Use keywords from the job description to demonstrate your fit.
Showcase Leadership Skills: Since the role requires excellent leadership abilities, provide examples of your past experiences where you successfully led a team or project. Highlight any achievements that showcase your capacity to inspire and manage others.
Demonstrate Analytical Skills: The position involves developing metrics and KPIs for marketing strategies. Include specific instances where you've used data analysis to inform decision-making or improve performance in previous roles.
Express Your Passion for Education: Bath College is focused on providing high-quality education. Convey your enthusiasm for the education sector and how you can contribute to enhancing the College's reputation and student recruitment efforts.
How to prepare for a job interview at Bath College
✨Understand the College's Vision
Before your interview, make sure you thoroughly understand Bath College's mission and values. Familiarise yourself with their current marketing strategies and student recruitment goals. This will help you align your answers with their objectives and demonstrate your commitment to their vision.
✨Showcase Your Leadership Skills
As a Head of Marketing, you'll need to lead a team effectively. Prepare examples of how you've successfully managed teams in the past, focusing on your leadership style, how you motivate others, and any challenges you've overcome. This will highlight your capability to inspire confidence among stakeholders.
✨Prepare for Data-Driven Questions
Given the emphasis on metrics and KPIs in the job description, be ready to discuss your experience with data analysis and market research. Bring specific examples of how you've used data to inform marketing strategies or improve recruitment processes in previous roles.
✨Demonstrate Creativity in Campaign Planning
The role requires planning innovative recruitment campaigns. Think of creative ideas you've implemented in the past and be prepared to discuss them. Highlight how these campaigns achieved growth targets and how you can bring similar creativity to Bath College.
