Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead marketing and student recruitment strategies to boost college growth and reputation.
- Company: Join Bath College, a vibrant community dedicated to inclusive education for all abilities.
- Benefits: Enjoy 35 days holiday, flexible working, private healthcare, and more perks!
- Why this job: Be part of an exciting phase in the college's development and make a real impact.
- Qualifications: Must have a senior industry qualification or degree, plus strategic marketing experience.
- Other info: Application deadline is 27 June 2025; apply early as roles may close sooner.
The predicted salary is between 44413 - 48552 £ per year.
Application Deadline: 27 June 2025
Department: MRK - Marketing
Employment Type: Permanent - Full Time
Location: Dual Campus
Reporting To: Sam Kenny
Compensation: £44,413 - £48,552 / year
Description: Permanent contract, 37 hours per week, 52 weeks per year. The main purpose of the post is to deliver student recruitment growth while building the College’s reputation as a provider of high-quality education. The post holder will promote corporate objectives and will take responsibility for developing and leading the implementation of a new marketing, student recruitment campaigns and external relations strategy for the College.
The person chosen to lead marketing and student recruitment at this crucial time in the College’s development will possess excellent leadership skills, be an excellent communicator and relationship builder and have strong analytical skills, together with an ability to inspire confidence from a wide range of internal and external stakeholders. Bath College is an inclusive education and training community, providing learning for people with a wide range of abilities from a far-reaching area, from entry level to Level 5 programmes. We are committed to meeting the needs of all our students. This is a very exciting time to join the College.
If you feel you can make a positive contribution, please complete the application form, making sure you detail how your qualifications, skills and experience meet the requirements of the role. The job posting can close as soon as sufficient applications have been received.
Key Responsibilities
- Developing and leading the marketing, student recruitment and communications strategy for the College, with an accompanying action plan.
- Developing a suite of metrics and KPIs in support of the Marketing Strategy and, as a key component of the annual business plan, be accountable for performance against these KPIs.
- Acting as a key adviser to the Head of Employer Engagement & Marketing, providing market research and data analysis to assist in decision making, including curriculum planning and business development.
- Leading and developing a high-performing marketing team to act proactively in promoting the College and its services, managing out-sourced marketing activities as appropriate.
- Strategically leading the end-to-end student recruitment process supported by the Student Services Manager.
- Planning highly creative, innovative and targeted aspirational recruitment campaigns designed to achieve clearly defined growth targets in an increasingly competitive market.
Skills, Knowledge and Expertise
- Either a nationally recognised senior industry qualification, e.g. CIPR, CIM etc or a degree or equivalent qualification L6 or above.
- Evidence of recent and relevant CPD.
- Significant experience held in a strategic marketing role in a comparable sector.
- In depth understanding of the education sector and the methods of engaging learners and potential learners.
Staff Benefits
- Generous paid holiday entitlement of 35 days, exclusive of College closure days and public holidays. Pro rata for part time roles.
- One Selfie Day per year.
- Contributory salary pension scheme (Local Government).
- Continuing Professional Development for all staff.
- Laptop.
- Salary Sacrifice Scheme.
- Cycle to Work Scheme.
- Private Healthcare Scheme.
- £500 Refer a friend and earn a reward.
- Subsidised cafes - at both campuses.
- Employee Assistance Programme – Staff have access to this programme. It is a free and strictly confidential short-term counselling and support service (up to six meetings after an initial assessment session with a qualified counselor).
- The College offers an eye sight test for anyone who meets the criteria as described within the Health and Safety (Display Screen Equipment) Regulations.
- Progressive family friendly policies (exceeding statutory requirements) that supports a health work/life balance, all staff are entitled to request flexible working.
- Discounted treatments at the Academy, Bath Campus.
- Free parking at the Somer Valley Campus in Radstock.
Head of Marketing, Student Recruitment and External Relations employer: Bath College
Contact Detail:
Bath College Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing, Student Recruitment and External Relations
✨Tip Number 1
Network with professionals in the education sector, especially those involved in marketing and student recruitment. Attend relevant conferences or webinars to connect with potential colleagues and gain insights into current trends and challenges in the field.
✨Tip Number 2
Familiarise yourself with Bath College's current marketing strategies and student recruitment efforts. This will not only help you understand their approach but also allow you to propose innovative ideas that align with their goals during interviews.
✨Tip Number 3
Prepare to discuss your leadership style and how you've successfully managed teams in the past. Highlight specific examples where your strategic decisions led to measurable outcomes in marketing or recruitment.
✨Tip Number 4
Stay updated on the latest tools and technologies used in marketing and student recruitment. Being knowledgeable about data analytics and digital marketing platforms can set you apart as a candidate who is ready to drive growth effectively.
We think you need these skills to ace Head of Marketing, Student Recruitment and External Relations
Some tips for your application 🫡
Understand the Role: Before applying, make sure you thoroughly understand the responsibilities and requirements of the Head of Marketing position. Tailor your application to highlight how your skills and experiences align with the key responsibilities outlined in the job description.
Craft a Compelling Cover Letter: Your cover letter should not only express your enthusiasm for the role but also demonstrate your understanding of the College's mission and how you can contribute to its goals. Use specific examples from your past experiences that showcase your leadership and marketing skills.
Highlight Relevant Experience: In your CV, focus on your strategic marketing experience, particularly in the education sector. Include metrics or KPIs from previous roles that illustrate your success in student recruitment and marketing campaigns.
Proofread Your Application: Before submitting, carefully proofread your application materials for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial for a leadership role.
How to prepare for a job interview at Bath College
✨Research the College's Values
Before your interview, take some time to understand Bath College's mission and values. This will help you align your answers with their goals and demonstrate that you're genuinely interested in contributing to their vision of high-quality education.
✨Showcase Your Leadership Skills
As the Head of Marketing, you'll need to lead a team effectively. Prepare examples from your past experiences where you've successfully led a team or project, highlighting your ability to inspire and motivate others.
✨Prepare for Analytical Questions
Given the emphasis on metrics and KPIs in the job description, be ready to discuss how you've used data analysis in previous roles. Bring specific examples of how your analytical skills have driven successful marketing strategies or student recruitment campaigns.
✨Engage with Stakeholders
The role requires building relationships with various stakeholders. Think of instances where you've successfully engaged with different groups, whether internal or external, and be prepared to discuss your approach to relationship-building during the interview.
