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- Tasks: Create engaging digital and print content to attract students and promote Bath College.
- Company: Join Bath College's vibrant marketing team in a stunning location.
- Benefits: Enjoy 30 days holiday, professional development, and flexible working options.
- Why this job: Make a real impact on student recruitment while developing your marketing skills.
- Qualifications: Passion for digital marketing and copywriting with some experience in various platforms.
- Other info: Collaborative environment with opportunities for growth and creativity.
The predicted salary is between 27316 - 30654 £ per year.
Overview
Application Deadline: 28 September 2025
Department: MRK – Marketing
Location: Dual Campus
Compensation: £27,316 – £30,654 / year
Description
Permanent contract, 37 hours per week, 52 weeks per year
Are you ready to take the next step in your digital marketing career?
Bath College is looking for a creative and driven Digital Marketing Officer with a specialization in copywriting to join our growing Marketing Team.
Why Join Us?
- A chance to shape digital and print marketing that directly impacts student recruitment.
- Hands-on experience across a wide range of marketing channels (web, print, social, email).
- Regular opportunities for professional development and training.
- A supportive, creative team environment where your ideas are valued.
- Work that genuinely makes a difference, promoting education and opportunities across our communities.
- We have a vibrant working environment with a stunning location in the centre of Bath and a rural setting in Radstock.
Ready to Apply?
- If you’re a motivated copywriter and digital marketer looking to take your career to the next level, we’d love to hear from you.
- Apply now and help us tell the story of Bath College to students, employers, and the wider community.
This is an exciting opportunity for someone looking to build their skills, producing excellent content that engages users whilst also performing on the SERP. Equally adept in both digital media and print, you’ll demonstrate a flair for creating content that informs, engages and converts.
Bath College is an inclusive education and training community, providing learning for people with a wide range of abilities from a far-reaching area, from entry level to Level 5 programmes. We are committed to meeting the needs of all our students. This is a very exciting time to join the College.
If you feel you can make a positive contribution, please complete the application form, making sure you detailing how your qualifications, skills and experience meet the requirements of the role.
The job posting can close as soon as sufficient applications have been received.
Key Responsibilities
As a Digital Marketing Officer, you’ll be at the heart of our digital presence — writing, editing, and optimising content for our websites, course guides, social channels, and printed materials. From shaping the structure of our course directory to drafting compelling content for campaigns, you’ll help us engage new students, employers and the wider community.
Working closely with the Head of Marketing and wider team, you’ll:
- Create engaging, student-focused copy for websites, blogs, news stories, and course guides.
- Optimise web content for SEO, accessibility and user experience.
- Contribute to digital recruitment campaigns across websites, social platforms and email marketing.
- Adapt your writing style for both online and offline media, including posters and handbooks.
- Keep up to date with SEO trends, website performance, and new digital tools.
- Support design and content projects, ensuring everything reflects our tone of voice and brand.
This role offers fantastic opportunities to grow your expertise, with exposure to tools and techniques such as EEAT, keyword research, local SEO, content optimisation for search engines and generative AI, and campaign analytics.
Please see attached for the full Job Description
Skills, Knowledge and Expertise
We’d love to hear from you if you have:
- A strong interest in digital marketing and copywriting.
- Proven experience writing for different platforms and adapting tone of voice for varied audiences.
- Some experience using website CMS systems, social media platforms, or email marketing tools.
- An eye for detail, with exceptional proofreading and organisational skills.
- A collaborative, flexible approach — able to manage deadlines and support colleagues effectively.
It’s a bonus (but not essential) if you’ve had exposure to keyword research, digital analytics, or campaign reporting.
Please see attached for the full Person Specification
Staff Benefits
- Generous paid holiday entitlement of 30 days, exclusive of College closure days and public holidays. Pro rata for part time roles.
- One Selfie Day per year
- Contributory salary pension scheme (Local Government)
- Continuing Professional Development for all staff
- Laptop Salary Sacrifice Scheme
- Cycle to Work Scheme
- Private Healthcare Scheme
- £500 Refer a friend and earn a reward
- Subsidised cafes – at both campuses
- Employee Assistance Programme – Staff have access to this programme. It is a free and strictly confidential short-term counselling and support service (up to six meetings after an initial assessment session with a qualified counselor)
- The College offers an eye sight test for anyone who meets the criteria as described within the Health and Safety (Display Screen Equipment) Regulations.
- Progressive family friendly policies (exceeding statutory requirements) that supports a health work/life balance, all staff are entitled to request flexible working.
- Discounted treatments at the Academy, Bath Campus
- Free parking at the Somer Valley Campus in Radstock
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Digital Marketing Officer - Website & Print Copywriter employer: Bath College
Contact Detail:
Bath College Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Officer - Website & Print Copywriter
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best copywriting and digital marketing work. This is your chance to shine and demonstrate how you can engage audiences and drive results.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your experience aligns with their goals and how you can contribute to their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at Bath College.
We think you need these skills to ace Digital Marketing Officer - Website & Print Copywriter
Some tips for your application 🫡
Show Off Your Copywriting Skills: This is your chance to shine! Make sure your application showcases your best copywriting work. Use engaging language and a tone that reflects the vibrant spirit of Bath College. Remember, we want to see how you can connect with our audience!
Tailor Your Application: Don’t just send a generic application. Take the time to tailor your CV and cover letter to highlight how your skills and experiences align with the role. We’re looking for someone who understands digital marketing and can adapt their writing style for different platforms.
Be Clear and Concise: When filling out the application form, keep it clear and to the point. We appreciate well-structured responses that get straight to the heart of your qualifications. Avoid fluff and focus on what makes you the perfect fit for our team!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the easiest way for us to receive your application and ensures you don’t miss any important updates. Plus, it shows you’re keen to join our community at Bath College!
How to prepare for a job interview at Bath College
✨Know Your Stuff
Before the interview, dive deep into Bath College's mission and values. Familiarise yourself with their marketing strategies and recent campaigns. This will not only show your genuine interest but also help you tailor your answers to align with their goals.
✨Showcase Your Writing Skills
Prepare a portfolio of your best copywriting work that demonstrates your ability to adapt tone and style for different audiences. Be ready to discuss how you approach writing for both digital and print media, as this role requires versatility.
✨SEO Savvy is Key
Brush up on your SEO knowledge! Be prepared to discuss how you optimise content for search engines and user experience. Mention any tools or techniques you’ve used, like keyword research or analytics, to back up your claims.
✨Ask Thoughtful Questions
At the end of the interview, have a few insightful questions ready. Ask about the team dynamics, upcoming projects, or how they measure the success of their marketing campaigns. This shows you're engaged and thinking about how you can contribute.
