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- Tasks: Lead impactful marketing campaigns for iconic attractions like The Roman Baths.
- Company: Join Bath & North East Somerset Council, dedicated to improving community lives.
- Benefits: Enjoy flexible work options, competitive pay, and a supportive environment.
- Why this job: Make a difference in heritage marketing while enhancing audience engagement and brand reputation.
- Qualifications: Five years of senior-level campaign marketing experience required.
- Other info: This is a temporary role covering maternity leave; diverse applicants encouraged.
The predicted salary is between 36000 - 60000 £ per year.
At Bath & North East Somerset Council we have one overriding purpose to improve people’s lives. This is a Temporary vacancy covering an employee's maternity leave.
About the Team
Are you an experienced and commercially savvy marketing professional with a talent for storytelling and a passion for heritage? We’re looking for a results driven Campaign Marketing Manager to lead a small team in delivering high-impact, audience-focused campaigns that drive ambitious footfall and income targets, whilst enhancing audience engagement and brand reputation.
About the Role
In this role, you’ll take the lead on marketing Bath and North East Somerset Council’s iconic visitor attractions, including the world-renowned, award-winning The Roman Baths, which welcomes over one million visitors annually, as well as the Victoria Art Gallery and other sites within its heritage portfolio.
About You
We’re looking for someone with:
- A minimum of five years senior-level campaign marketing experience, using a wide range of strategic and tactical marketing skills, developing high impact marketing campaigns using the full marketing mix.
- A proven ability to lead and inspire teams in fast paced, commercial environments with the ability to plan and implement high quality projects, with multiple streams, adapting to changing circumstances.
- A strong strategic mindset and a track record of delivering results from increasing footfall and revenue to enhancing brand visibility and deepening audience engagement.
- A data driven mindset with experience of reporting, including analysing visitor data and using findings to influence change and campaign improvements.
If this sounds like you, we’d love to hear from you! If you are interested in this post and require more details or just to chat through the role and what’s involved, please contact Charlotte Somers, Fundraising Marketing and Supporter Development Manager.
Interview date: TBC
No Agencies Please.
About Bath & North East Somerset Council.
Working at Bath & North East Somerset provides an opportunity to contribute to your community and make a positive impact on the lives of residents. Our values shape how we work to deliver public services, and how we communicate with the residents we serve. We care about the best outcomes for local people, through our public services.
Why Bath & North East Somerset Council?
We offer a wide range of benefits, to ensure that you are paid fairly for your work, have the flexibility to enjoy a great work/life balance, and have the support you need.
We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join us.
Campaign Marketing Manager employer: Bath and North East Somerset Council
Contact Detail:
Bath and North East Somerset Council Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Campaign Marketing Manager
✨Tip Number 1
Familiarise yourself with Bath & North East Somerset Council's heritage attractions, especially The Roman Baths and the Victoria Art Gallery. Understanding their unique selling points and current marketing strategies will help you demonstrate your knowledge and passion during interviews.
✨Tip Number 2
Network with professionals in the heritage and marketing sectors. Attend local events or join online forums related to campaign marketing and heritage management. This can provide insights into industry trends and may even lead to valuable connections that could support your application.
✨Tip Number 3
Prepare to discuss specific examples of successful campaigns you've led in the past. Focus on how you used data to drive decisions and improve outcomes, as this aligns with the role's emphasis on a data-driven mindset.
✨Tip Number 4
Research the values and mission of Bath & North East Somerset Council. Be ready to articulate how your personal values align with theirs, particularly regarding community impact and audience engagement, which are central to the role.
We think you need these skills to ace Campaign Marketing Manager
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and requirements. Highlight your relevant experience in campaign marketing, especially in heritage or cultural sectors.
Tailor Your CV: Customise your CV to reflect your senior-level campaign marketing experience. Emphasise your strategic mindset, leadership skills, and any data-driven achievements that align with the role's expectations.
Craft a Compelling Cover Letter: Write a cover letter that tells your story. Explain why you are passionate about heritage marketing and how your skills can help enhance audience engagement and brand reputation for Bath & North East Somerset Council.
Showcase Your Results: In both your CV and cover letter, provide specific examples of past campaigns you've led. Use metrics to demonstrate how you increased footfall, revenue, or audience engagement, as this will resonate with the hiring team.
How to prepare for a job interview at Bath and North East Somerset Council
✨Showcase Your Campaign Successes
Prepare to discuss specific campaigns you've led in the past. Highlight the strategies you used, the results achieved, and how they align with the goals of Bath & North East Somerset Council.
✨Demonstrate Your Leadership Skills
Be ready to share examples of how you've inspired and managed teams in fast-paced environments. Discuss your approach to motivating team members and adapting to changing circumstances.
✨Emphasise Data-Driven Decision Making
Since the role requires a data-driven mindset, come prepared to talk about how you've used visitor data to influence marketing strategies. Share any tools or methods you've employed for analysis.
✨Align with Their Values
Research Bath & North East Somerset Council's values and be prepared to discuss how your personal values align with theirs. This shows that you're not just interested in the role, but also in contributing positively to the community.