At a Glance
- Tasks: Drive business development and marketing strategies to enhance revenue and client engagement.
- Company: Join Bates Wells, a purpose-driven law firm committed to social impact and inclusivity.
- Benefits: Collaborative culture, competitive salary, and opportunities for professional growth.
- Other info: Dynamic team environment focused on positive change and career advancement.
- Why this job: Make a real impact in a firm that prioritises people and the planet over profit.
- Qualifications: Experience in business development and marketing within a law firm environment.
The predicted salary is between 60000 - 75000 £ per year.
This job is with Bates Wells, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community.
Why Bates Wells? We’re an award‑winning, purpose‑driven City law firm. We were the first UK law firm to become a B Corp and are the highest‑scoring global law firm in the B Corp community. Globally recognised as the market‑leading UK firm for charities and purpose‑driven organisations, our commercial teams are also using law as a force for good and driving change from the inside out. Our values are key to our success, and you’ll be able to make a real impact from day one. Come and join the firm with a standout and authentic commitment to a triple bottom line, where we never prioritise profit over people and planet.
The Role: We’re seeking a Senior Business Development & Marketing Manager to join our busy BDM team. The successful candidate will bring a broad marketing and business development background within a law firm environment, operating at manager or senior manager level. You will understand how to externalise and add commercial value to our leading legal expertise, and recognise the importance of high-quality client and market intelligence in maintaining our position as thought leaders. You will have a strong understanding of Purpose & Impact and how this can be effectively communicated to relevant client groups. You will also appreciate the relationship between internal and external communications, with the expertise to keep key channels for both relevant, engaging and up to date. Experience of advising, working with and reporting to senior stakeholders is essential, alongside a track record of delivering key products and services that drive revenue.
Key Responsibilities:
- Work alongside the BDMD and wider BDM team to deliver the BDM strategy to our key stakeholders.
- Work alongside the BDMD to deliver key strategic projects identified to increase revenue, e.g. new client type and sector focus initiatives.
- Be responsible for driving the development of our key internal and external communications channels including the new website, the Beat and While You Were Working.
- Work with key stakeholders to deliver our annual Impact Report.
- Be a key member of the Climate and Nature Group, P&I Board and EDI focus groups to ensure consistency of activity and output across these key areas of the business.
- Work with partners and other senior stakeholders to shape and deliver business development and marketing plans for priority practices, sectors and client groups, with a clear focus on profile, pipeline and revenue growth.
- Play a key role in supporting the BDM team with development of the firm Key Client Programme, including partner-led account planning and client growth objectives at team level.
- Lead the development and delivery of integrated business development and marketing campaigns, working with partners and colleagues across the firm to turn market insight into targeted activity and commercial opportunities.
- Act as a strategic adviser to partners and senior colleagues on business development and marketing priorities, including profile-raising activity, market positioning, cross-selling opportunities and plans for growth.
- Work alongside the BDMD to deliver client satisfaction projects to measure our impact in the market and ways in which we can be better.
- Use market intelligence to identify hot topics that will affect our clients and support the creation of campaigns to inform and educate our clients.
- Develop and manage our awards strategy to further promote the work that we do and the Bates Wells brand.
About our BDM team: We’re a collaborative and supportive team that enjoys a fast-paced, fun working environment. Teamwork and enthusiasm are key for us. We work with stakeholders at all levels of the firm and we’re passionate about the Bates Wells focus on wider positive impact. We all work together to achieve the common goal of promoting and growing the amazing work that Bates Wells does on a daily basis.
Senior Business Development & Marketing Manager employer: Bates Wells
Bates Wells is an award-winning, purpose-driven law firm located in the heart of the City, renowned for its commitment to social impact and inclusivity. As a B Corp certified firm, we prioritise people and the planet alongside profit, fostering a collaborative and supportive work culture that empowers employees to make a meaningful impact from day one. With ample opportunities for professional growth and a focus on innovative business development strategies, joining our team means being part of a dynamic environment where your contributions truly matter.
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We think this is how you could land Senior Business Development & Marketing Manager
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We think you need these skills to ace Senior Business Development & Marketing Manager
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.
Tailor Your Documents for Us:When applying for a full-time role at Bates Wells, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at Bates Wells
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
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✨Portfolio of Projects
Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.
✨Know their business model
Get familiar with Bates Wells’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.
