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- Tasks: Lead the development of trade strategies and collaborate with cross-functional teams.
- Company: Join British American Tobacco, a global leader in transforming the industry.
- Benefits: Enjoy a competitive bonus, flexible holidays, and diverse health plans.
- Why this job: Be part of a dynamic team driving change and innovation in a multi-category business.
- Qualifications: 3-5 years in trade marketing; strong strategic thinking and collaboration skills required.
- Other info: We embrace diversity and support career breaks; your growth journey starts here!
The predicted salary is between 36000 - 60000 £ per year.
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BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!
British American Tobacco has an exciting opportunity for a Trade Strategy Manager in London, UK.
The Trade Strategy Manager is a key architect in the development and implementation of trade strategies across all trade channels. This role involves creating comprehensive strategies, encompassing Category Strategy & Vision, Channel & Customer Strategies, and Route To Market strategies. The Trade Strategy Manager ensures seamless communication, understanding, and integration of these strategies across relevant teams within a cross-functional environment.
Your Responsibilities Will Include
Trade Strategy Development
- Lead the creation of holistic Category Strategy & Vision to guide product and market positioning. Evaluate and refine quarterly.
- Develop Channel and Customer Strategies that optimize engagement and drive growth in diverse markets.
- Formulate effective Route To Market strategies to ensure efficient product distribution and market access.
Cross-Functional Collaboration
- Work collaboratively with cross-functional teams, including Marketing, Sales, Supply Chain, and Trade Marketing, to gather insights and align strategies with overall business objectives.
- Ensure representation and input from all relevant trade departments during the strategy development process.
- Collaborate closely with the Trade Insights team – which will feed into both strategy and planning teams
- Business Case / new launches – Trade strategy development to ensure best mix of execution to achieve max revenue. Ensure the strategy is incorporated into all trade channel plans
Communication and Alignment
- Effectively communicate trade strategies to all relevant teams, fostering a clear understanding of objectives, priorities, and anticipated outcomes.
- Collaborate with stakeholders to ensure strategies are seamlessly incorporated into their respective plans.
Inclusive Development Process
- Facilitate cross-functional workshops and strategy sessions involving representatives from various trade departments to ensure inclusivity in the strategy development process.
- Encourage a collaborative and innovative environment that leverages the expertise of different trade functions.
Market Analysis and Research
- Conduct thorough market analysis and research to identify opportunities, threats, and emerging trends impacting trade channels.
- Integrate market intelligence into the strategy development process for informed decision-making.
Strategic Implementation Support
- Provide ongoing support to teams during the implementation of trade strategies, addressing challenges and ensuring alignment with strategic objectives.
- Collaborate with regional and local teams to customize strategies to fit specific market dynamics.
Performance Monitoring and Evaluation
- Establish Key Performance Indicators (KPIs) to measure the success and impact of trade strategies.
- Conduct regular evaluations to assess the performance of implemented strategies and make data-driven adjustments.
Training and Development
- Conduct training sessions to enhance the understanding of trade strategies among team members.
- Foster a culture of continuous learning and skill development within the trade strategy domain.
Documentation and Reporting
- Thoroughly document trade strategies for reference, analysis, and future improvements.
- Provide regular and ad-hoc reports to leadership on the progress and impact of implemented strategies.
What Are We Looking For
- 3-5 years of experience in trade marketing, category management, or related field
- Proven track record of successfully developing and implementing trade strategies
- Strong understanding of trade channels and demonstrated cross-functional collaboration experience
- Strategic thinker with the ability to translate insights into actionable trade strategies
- Excellent communication, presentation, and facilitation skills
- Proven ability to work collaboratively in cross-functional teams
- Analytical mindset and data-driven decision-making
- Project management skills for effective strategy implementation
- Leadership capabilities to inspire and guide cross-functional teams
- Bachelor’s Degree
What we offer you?
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
- Your journey with us isn\’t limited by boundaries; it\’s propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn\’t just a statement – it\’s a reality we\’re eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You\’ll have access to online learning platforms and personalized growth programs to nurture your leadership skills
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.
We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here .
We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Sales, Distribution, and Marketing
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Industries
Manufacturing and Tobacco Manufacturing
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Trade Strategy Manager employer: BAT
Contact Detail:
BAT Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Trade Strategy Manager
✨Tip Number 1
Familiarise yourself with the latest trends in trade marketing and category management. Understanding the current landscape will help you speak confidently about how you can contribute to BAT's mission and strategies.
✨Tip Number 2
Network with professionals in the industry, especially those who have experience in cross-functional collaboration. This can provide you with insights into the role and may even lead to referrals that could boost your application.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully developed and implemented trade strategies in the past. Highlighting your analytical mindset and data-driven decision-making will resonate well with the hiring team.
✨Tip Number 4
Showcase your leadership capabilities by discussing any experiences where you've inspired or guided teams. BAT values collaboration and inclusivity, so demonstrating these qualities will make you a strong candidate.
We think you need these skills to ace Trade Strategy Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in trade marketing, category management, or related fields. Use specific examples that demonstrate your ability to develop and implement trade strategies.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your skills align with the responsibilities of the Trade Strategy Manager, particularly in cross-functional collaboration and strategic thinking.
Showcase Analytical Skills: Emphasise your analytical mindset by including examples of how you've used data-driven decision-making in previous roles. Mention any experience with market analysis and performance monitoring that relates to trade strategies.
Highlight Communication Abilities: Since effective communication is key for this role, provide examples of how you've successfully communicated strategies to diverse teams. Mention any experience facilitating workshops or training sessions to enhance understanding among team members.
How to prepare for a job interview at BAT
✨Understand the Role Thoroughly
Before the interview, make sure you have a solid grasp of what the Trade Strategy Manager role entails. Familiarise yourself with trade strategies, market analysis, and cross-functional collaboration, as these are key components of the job.
✨Showcase Your Analytical Skills
Prepare to discuss your experience with data-driven decision-making. Be ready to provide examples of how you've used market analysis to inform trade strategies in previous roles, as this will demonstrate your analytical mindset.
✨Emphasise Collaboration Experience
Since the role requires working closely with various teams, highlight your experience in cross-functional collaboration. Share specific instances where you successfully aligned strategies with different departments to achieve common goals.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and strategic thinking. Prepare to discuss hypothetical scenarios related to trade strategy development and how you would approach them, showcasing your leadership capabilities.
