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For Companies At a Glance
- Tasks: Lead brand strategy and manage innovative product portfolios for adult consumers.
- Company: Join British American Tobacco, a global leader in transforming the industry with innovative products.
- Benefits: Enjoy a competitive bonus, flexible holidays, and diverse health plans tailored to your needs.
- Why this job: Be part of a dynamic team driving change in a fast-paced environment with real impact.
- Qualifications: Marketing expertise in FMCG, strong communication skills, and a proven track record in brand management.
- Other info: This is a chance to connect for future opportunities, not an immediate opening.
The predicted salary is between 48000 - 84000 £ per year.
Join to apply for the Senior Brand Manager role at BAT
Join to apply for the Senior Brand Manager role at BAT
BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!
British American Tobacco has an exciting opportunity for an Area Senior Brand Manager in London, UK.
Within our Western Europe Area (WEA) team, we are looking for an WEA Senior Brand Manager, focusing on developing and managing an innovative portfolio of new category products for adult consumers. It’s a varied and exciting role working on a core segment of the business. Based in one of the Capitals of our Key Markets and operating within the context of area and local teams, the WEA Senior Brand Manager will aim to create long term brand equity and profitability for their brand, requiring strong leadership and communication skills.
Please note that this is not an actual opening, but a chance for us to reach out and to engage with talented future individuals, If you are interested, please apply and we will contact you should an opportunity suited to your capabilities arise.
Your Responsibilities Will Include
- Supporting the Head of Category in driving development of Western Europe Area’s new category portfolio strategy & Brand plans, identifying key opportunities, ensuring competitive advantage in priority consumer segments and recognizing brand roles and their destination
- Managing the healthy commercial growth of brand – project management, pricing and channel strategies in line with target consumer segments
- Oversee overall category performance in markets in scope ensure regular performance and commercial kpis/P&L review, highlight key bottlenecks, orchestrate corrective actions across the organization.
- Adapt central / area portfolio and communication strategy to local needs, support and consult local markets in execution
- In close collaboration with the Strategic Planning and Insights team, use market insights and consumer research to make informed decisions and have the thirst to proactively explore category to drive brand plans
- Coordinate the development and execution of all annual brand plans ensuring that allocation of objectives and spends are in line with portfolio definition and high-level set of programs are defined for the brand in line with its agreed role in the portfolio
- Build strong working relationships with end-market activation & trade leads to ensure strategy and plans are in line with global strategies and are effectively deployed by markets in line with local needs
- Develop a well-trained and motivated team capable of delivering against the business objectives
What Are We Looking For
The job holder will be a Marketing professional with expertise in insights and conceptualize strategic plans and with solid knowledge in all aspects of Product Development and Quality. Essential background will include
- Experience of working in a highly regulated FMCG environment
- Solid knowledge of product attributes and ways of working (Vapour product design, e.g. ingredients & flavourings and their effects on consumption quality and consumer satisfaction, packaging development).
- Excellent interpersonal and communication skills, able to influence key stakeholders at a senior level and capable of conveying complex requirements across the organisation whilst considering cultural differences and cross functional considerations.
- Fluent English Speaker
- Significant brand marketing experience – a proven record of managing brands in a fast-paced FMCG environment
- Strategic thought leadership and commercial acumen with the ability to manage the P&L
- Proven track record on New Product Development with success
- Experience in working with and creating strategies for premium brands
- Demonstrated mindset and ability to work in a fast-paced and ever-changing environment
What we offer you?
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
- Your journey with us isn\’t limited by boundaries; it\’s propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn\’t just a statement – it\’s a reality we\’re eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You\’ll have access to online learning platforms and personalized growth programs to nurture your leadership skills
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.
We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
Job function
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Job function
Sales, Distribution, and Marketing
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Industries
Manufacturing and Tobacco Manufacturing
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Senior Brand Manager employer: BAT
Contact Detail:
BAT Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager
✨Tip Number 1
Familiarise yourself with BAT's product portfolio, especially their innovative offerings like VELO and VUSE. Understanding these products will help you articulate how your experience aligns with their brand strategy during networking or interviews.
✨Tip Number 2
Leverage LinkedIn to connect with current employees at BAT, particularly those in marketing roles. Engaging with them can provide insights into the company culture and expectations for the Senior Brand Manager position.
✨Tip Number 3
Stay updated on industry trends and consumer behaviour in the FMCG sector. Being knowledgeable about market dynamics will enable you to discuss relevant strategies and demonstrate your strategic thought leadership during conversations.
✨Tip Number 4
Prepare to showcase your experience in managing P&L and new product development. Be ready to discuss specific examples of how you've driven brand growth and innovation in previous roles, as this will be crucial for the Senior Brand Manager role.
We think you need these skills to ace Senior Brand Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand management, particularly in the FMCG sector. Use specific examples that demonstrate your strategic thought leadership and commercial acumen.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the company. Mention how your skills align with BAT's mission to decrease health impacts and your experience in managing innovative product portfolios.
Showcase Leadership Skills: Emphasise your leadership and communication skills in both your CV and cover letter. Provide examples of how you've successfully led teams or projects, especially in fast-paced environments.
Highlight Market Insights Experience: Discuss your experience with market insights and consumer research. Explain how you've used this data to inform brand strategies and drive successful product development.
How to prepare for a job interview at BAT
✨Understand the Brand's Mission
Before your interview, make sure you thoroughly understand BAT's mission to decrease the health impact of their industry. Familiarise yourself with their products like VELO, VUSE, and GLO, and be prepared to discuss how your experience aligns with their goals.
✨Showcase Your Strategic Thinking
As a Senior Brand Manager, you'll need to demonstrate strong strategic thought leadership. Prepare examples from your past experiences where you've successfully developed and executed brand strategies, particularly in fast-paced FMCG environments.
✨Highlight Your Leadership Skills
BAT is looking for someone who can build and lead a motivated team. Be ready to share specific instances where you've led teams to achieve business objectives, focusing on your communication and interpersonal skills.
✨Prepare for Market Insights Discussion
Since the role involves using market insights and consumer research, come prepared with examples of how you've leveraged data to inform brand decisions. Discuss any experience you have with adapting strategies based on local market needs.
