Marketing Deployment Manager

The Marketing Deployment Manager will develop and deploy consumer‑centric activation plans across multiple channels, ensuring strong brand visibility and impactful in‑store execution.

Key Responsibilities

• Develop consumer‑journey‑centred activation strategies across multiple channels and touchpoints.
• Manage local campaign development and adapt CX/brand toolkits for market execution.
• Lead activation projects using a test‑and‑learn approach, with clear KPI tracking and continuous optimisation.
• Work closely with agencies to ensure on‑time, in‑full (OTIF) delivery of plans and assets, while maintaining brand consistency across all engagement activities.
• Manage budgets, including spend tracking, reporting, purchase orders, and invoice processing.
• Lead shopper activation and point‑of‑sale strategies within an omnichannel environment to drive traffic, trial, and sales.
• Collaborate cross‑functionally with Trade, CX, Category teams, and external partners to ensure consistency and alignment.
• Manage and develop a team, fostering a high‑performance, consumer‑centric culture.
• Measure and assess the impact of brand activations on awareness, engagement and overall consumer experience, and translate insights into actionable recommendations.

Qualifications

• Proven experience in marketing deployment, consumer experience, multi‑channel activation or similar roles (5+ years).
• Strong understanding of key marketing principles, including consumer needs and journey mapping, and activation touchpoints.
• Commercially driven and consumer‑centric mindset, with creativity in developing impactful solutions.
• Strong project management and organisational skills, with the ability to manage multiple priorities in a fast‑paced environment.
• Cross‑functional leadership and collaborative approach, working effectively across teams and stakeholders.
• Analytical mindset with experience in KPI tracking, performance measurement, and optimisation.
• Resilient and adaptable, able to operate in a dynamic, fast‑changing and highly regulated environment.
• Strong communication skills in English, both written and verbal.
• University degree in Marketing, Business, or equivalent discipline.

Benefits

• We offer a market‑leading annual performance bonus (subject to eligibility).
• Our range of benefits varies by country and includes diverse health plans, initiatives for work‑life balance, transportation support, and a flexible holiday plan with additional incentives.
• Access to online learning platforms and personalized growth programs to nurture leadership skills.
• Continuous improvement within a transformative environment, preparing for ongoing changes.

Equal Employment Opportunity

We wish to foster an environment where every individual can thrive, irrespective of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio‑economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop a culture of inclusivity and better achieve our business objectives. We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.