At a Glance
- Tasks: Create and launch exciting marketing plans that connect with consumers across various channels.
- Company: Join a dynamic company focused on innovative marketing strategies and brand visibility.
- Benefits: Enjoy a competitive bonus, flexible holidays, and access to personal growth programs.
- Other info: Be part of an inclusive culture that values diverse perspectives and fosters career growth.
- Why this job: Make a real impact by driving brand engagement and consumer experiences in a fast-paced environment.
- Qualifications: 5+ years in marketing deployment with strong project management and analytical skills.
The predicted salary is between 50000 - 65000 £ per year.
The Marketing Deployment Manager will develop and deploy consumer‑centric activation plans across multiple channels, ensuring strong brand visibility and impactful in‑store execution.
Key Responsibilities
- Develop consumer‑journey‑centred activation strategies across multiple channels and touchpoints.
- Manage local campaign development and adapt CX/brand toolkits for market execution.
- Lead activation projects using a test‑and‑learn approach, with clear KPI tracking and continuous optimisation.
- Work closely with agencies to ensure on‑time, in‑full (OTIF) delivery of plans and assets, while maintaining brand consistency across all engagement activities.
- Manage budgets, including spend tracking, reporting, purchase orders, and invoice processing.
- Lead shopper activation and point‑of‑sale strategies within an omnichannel environment to drive traffic, trial, and sales.
- Collaborate cross‑functionally with Trade, CX, Category teams, and external partners to ensure consistency and alignment.
- Manage and develop a team, fostering a high‑performance, consumer‑centric culture.
- Measure and assess the impact of brand activations on awareness, engagement and overall consumer experience, and translate insights into actionable recommendations.
Qualifications
- Proven experience in marketing deployment, consumer experience, multi‑channel activation or similar roles (5+ years).
- Strong understanding of key marketing principles, including consumer needs and journey mapping, and activation touchpoints.
- Commercially driven and consumer‑centric mindset, with creativity in developing impactful solutions.
- Strong project management and organisational skills, with the ability to manage multiple priorities in a fast‑paced environment.
- Cross‑functional leadership and collaborative approach, working effectively across teams and stakeholders.
- Analytical mindset with experience in KPI tracking, performance measurement, and optimisation.
- Resilient and adaptable, able to operate in a dynamic, fast‑changing and highly regulated environment.
- Strong communication skills in English, both written and verbal.
- University degree in Marketing, Business, or equivalent discipline.
Benefits
- We offer a market‑leading annual performance bonus (subject to eligibility).
- Our range of benefits varies by country and includes diverse health plans, initiatives for work‑life balance, transportation support, and a flexible holiday plan with additional incentives.
- Access to online learning platforms and personalized growth programs to nurture leadership skills.
- Continuous improvement within a transformative environment, preparing for ongoing changes.
Equal Employment Opportunity
We wish to foster an environment where every individual can thrive, irrespective of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio‑economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop a culture of inclusivity and better achieve our business objectives. We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.
Marketing Deployment Manager in London employer: BAT
As a leading employer in the marketing sector, we pride ourselves on fostering a dynamic and inclusive work culture that prioritises employee growth and development. Our Marketing Deployment Manager role offers a unique opportunity to lead impactful consumer-centric strategies while benefiting from a market-leading performance bonus, flexible holiday plans, and access to personalised learning programmes. Join us in a transformative environment where your creativity and leadership can thrive, making a meaningful impact on our brand's success.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Deployment Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Showcase your skills in action! Create a portfolio or case studies that highlight your past marketing campaigns and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to marketing deployment. Be ready to discuss how you've tackled challenges and achieved results in previous roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Marketing Deployment Manager in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Marketing Deployment Manager role. Highlight your experience in multi-channel activation and consumer journey mapping, as these are key aspects of the job.
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of successful campaigns you've led. Use metrics to demonstrate how your strategies drove traffic, trial, and sales.
Be Clear and Concise:Keep your application straightforward and to the point. Use clear language and avoid jargon to ensure your skills and experiences shine through without any confusion.
Apply Through Our Website:We encourage you to submit your application directly through our website. This way, you’ll ensure it reaches us promptly and you can easily track your application status.
How to prepare for a job interview at BAT
✨Know Your Consumer Journey
Before the interview, dive deep into understanding consumer journey mapping. Be ready to discuss how you would develop activation strategies that resonate with consumers at every touchpoint. This shows you’re not just familiar with the concept but can apply it effectively.
✨Showcase Your Project Management Skills
Prepare examples of past projects where you managed multiple priorities in a fast-paced environment. Highlight your organisational skills and how you ensured on-time, in-full delivery of marketing plans. This will demonstrate your ability to handle the demands of the role.
✨Emphasise Collaboration
Since the role requires cross-functional collaboration, think of instances where you worked closely with different teams or external partners. Share how you aligned goals and maintained brand consistency across various channels, showcasing your teamwork and leadership abilities.
✨Be Data-Driven
Brush up on your analytical skills and be prepared to discuss how you track KPIs and measure the impact of brand activations. Bring examples of how you’ve used data to optimise campaigns and drive results, as this will highlight your commercial mindset and focus on continuous improvement.
