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- Tasks: Manage key accounts and execute strategic plans to drive growth.
- Company: Join BAT, a global leader in creating a smokeless world.
- Benefits: Enjoy flexible work options, performance bonuses, and personal development programmes.
- Why this job: Be part of a transformative journey with a focus on inclusivity and career growth.
- Qualifications: Experience in account management and strong analytical skills are preferred.
- Other info: Entry-level position with opportunities for continuous improvement and leadership development.
The predicted salary is between 28000 - 42000 £ per year.
Join to apply for the Key Account Executive, Grocery & Convenience role at BAT
2 days ago Be among the first 25 applicants
Join to apply for the Key Account Executive, Grocery & Convenience role at BAT
BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
To work with the grocery Channel Manager through the management of an account portfolio and the generation and execution of Account Plans which deliver volume, market share and other commercial objectives aligned with the TM&D / Brand strategies through the achievement of Availability, Visibility, Dialogue & Activation. Effectively manage Key Account budgets, support pricing & own / drive further improvement in Key Account processes. Actively engage / support Finance team and other cross functional teams to deliver optimal level of results for the business. Ensuring optimal deployment of both human and financial resources.
Your Key Responsibilities Will Include
- Account Portfolio Management Oversee key account portfolios, tracking budgets, forecasts, and actuals, ensuring efficient financial resource use and timely reporting with Finance.
- Strategic Account Planning Develop and manage SMART objectives for new and existing accounts aligned with company, function, and departmental strategies.
- Commercial Execution Deliver against agreed KPIs (Availability, Visibility, Dialogue, Activation, Market Share & Volume) and ensure adherence to BAT/account systems for execution excellence.
- Performance & Market Analysis Monitor account performance and market trends through data and consumer insights to identify growth opportunities and address challenges.
- Stakeholder & Relationship Management Build strong relationships with trade partners and internal stakeholders, ensuring effective communication and alignment.
- Performance Reviews & Strategy Realignment Conduct regular account reviews, adjusting contact and engagement strategies to optimize results.
- Compliance & Governance Ensure alignment with BAT’s CSR principles, marketing standards, pricing communication protocols, and development planning processes.
- Continuous Improvement & Development Support Key Account Managers in BAU processes while focusing on personal skill and leadership development through identified training needs.
What are we looking for?
- Account/Category Management Experience Previous experience in account or category management with a strong grasp of UK retail dynamics and consumer behavior.
- Commercial Acumen Strong analytical skills, commercial awareness, and ability to operate in a challenging environment balancing account demands with business objectives.
- Communication & Negotiation High-level written, verbal, and negotiation skills, with the ability to create adaptive solutions based on evolving market conditions.
- Strategic Thinking Ability to understand and contribute to brand and trade marketing strategies, customer structures, KPIs, and strategic goals.
- Goal-Oriented & Vision-Aligned Demonstrates commitment to company vision and strategy, setting and pursuing ambitious targets for self and stakeholders.
- Retail & Supply Chain Insight Deep understanding of retail channels, account roles, routes to market, and internal/external supply chain functions.
- Technical Proficiency Proficient in Microsoft Office with high attention to detail; full driving license required.
- Education (Preferred) Bachelor’s degree preferred but not essential for the role.
What we offer you?
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
- Your journey with us isn\’t limited by boundaries; it\’s propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn\’t just a statement – it\’s a reality we\’re eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You\’ll have access to online learning platforms and personalized growth programs to nurture your leadership skills
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.
We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.
Seniority level
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Seniority level
Entry level
Employment type
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Employment type
Full-time
Job function
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Job function
Sales, Distribution, and Marketing
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Industries
Manufacturing and Tobacco Manufacturing
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Key Account Executive, Grocery & Convenience employer: BAT
Contact Detail:
BAT Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Key Account Executive, Grocery & Convenience
✨Tip Number 1
Familiarise yourself with BAT's brand values and mission. Understanding their commitment to creating a smokeless world will help you align your responses during interviews and discussions, showcasing your enthusiasm for their vision.
✨Tip Number 2
Network with current or former employees of BAT, especially those in similar roles. They can provide valuable insights into the company culture and expectations, which can help you tailor your approach when applying.
✨Tip Number 3
Stay updated on market trends within the grocery and convenience sectors. Being knowledgeable about current challenges and opportunities in these areas will demonstrate your commercial acumen and strategic thinking during interviews.
✨Tip Number 4
Prepare to discuss specific examples of how you've successfully managed accounts or driven sales growth in previous roles. Highlighting your achievements will show your potential value to BAT and your readiness for the Key Account Executive position.
We think you need these skills to ace Key Account Executive, Grocery & Convenience
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in account management and retail dynamics. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your commercial acumen and strategic thinking. Mention specific examples of how you've successfully managed accounts or driven growth in previous roles.
Highlight Key Skills: Emphasise your communication, negotiation, and analytical skills in your application. These are crucial for the Key Account Executive role, so provide concrete examples of how you've used these skills effectively.
Showcase Your Understanding of BAT: Demonstrate your knowledge of BAT's mission and values in your application. Explain how your personal goals align with their vision of creating a smokeless world and how you can contribute to their objectives.
How to prepare for a job interview at BAT
✨Understand the Company’s Vision
Before your interview, make sure you grasp BAT's mission of creating a smokeless world. Familiarise yourself with their values and how they align with your own. This will help you demonstrate your commitment to their vision during the conversation.
✨Showcase Your Analytical Skills
As a Key Account Executive, you'll need strong analytical skills. Be prepared to discuss how you've used data to drive decisions in previous roles. Bring examples of how you've identified market trends or growth opportunities through performance analysis.
✨Prepare for Relationship Management Questions
Building strong relationships is key in this role. Think of specific instances where you've successfully managed stakeholder relationships or resolved conflicts. Highlight your communication and negotiation skills, as these will be crucial in your interactions with trade partners.
✨Demonstrate Strategic Thinking
BAT is looking for candidates who can contribute to strategic account planning. Prepare to discuss how you've set SMART objectives in past roles and how you aligned them with broader business goals. This will show your ability to think strategically and drive results.
