CRO & Platform Lead - Digital & Omnichannel Growth

CRO & Platform Lead - Digital & Omnichannel Growth

Full-Time 60750 - 74250 £ / year (est.) No working from home possible
BAT

At a Glance

  • Tasks: Support CRO activities and enhance consumer experiences across Western Europe.
  • Company: Join a leading company in digital innovation and omnichannel growth.
  • Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
  • Other info: Collaborative team culture with a focus on learning and development.
  • Why this job: Be at the forefront of digital transformation and make a real impact on consumer engagement.
  • Qualifications: Strong analytical skills, commercial awareness, and a passion for digital performance.

The predicted salary is between 60750 - 74250 £ per year.

BAT is seeking a CRO & Platform Executive in London to support day-to-day CRO activities across Western Europe markets.

You will work with the CRO and Platform Manager to improve consumer experiences, align with e Commerce platforms, and drive omnichannel KPIs through testing, analytics and UI/UX improvements.

The role requires openness to learn across teams, strong commercial sense, and a passion for digital innovation and performance analytics.

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CRO & Platform Lead - Digital & Omnichannel Growth employer: BAT

British American Tobacco UK is an exceptional employer, offering a dynamic work environment in London Chiswick where innovation and collaboration thrive. With a strong commitment to employee growth, we provide access to online learning platforms and personalized development programs, ensuring that your career progression is not just a goal but a reality. Our inclusive culture celebrates diversity and empowers every individual to contribute their unique perspectives, making BAT a truly rewarding place to work.

BAT

Contact Details:

BAT Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land CRO & Platform Lead - Digital & Omnichannel Growth

Get to Know Your E-commerce Community

Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like BAT are looking for when hiring for a CRO & Platform Lead - Digital & Omnichannel Growth.

Showcase Your Skills with an Online Portfolio

In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to BAT for the CRO & Platform Lead - Digital & Omnichannel Growth, a tangible demonstration of your skills could make a huge difference.

Attend E-commerce Events and Conferences

Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at BAT as a CRO & Platform Lead - Digital & Omnichannel Growth, rub shoulders with their representatives when possible!

Utilise Company Resources

Don’t forget to check out BAT’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a CRO & Platform Lead - Digital & Omnichannel Growth.

We think you need these skills to ace CRO & Platform Lead - Digital & Omnichannel Growth

CRO Activities
eCommerce Platforms
Omnichannel KPIs
Testing
Analytics
UI/UX Improvements
Commercial Awareness

Some tips for your application 🫡

Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at BAT, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.

Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with BAT's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.

Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.

Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at BAT. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.

How to prepare for a job interview at BAT

Show Off Your E-commerce Know-How

In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that BAT uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.

Portfolio Power: Showcase Your Results

For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.

Technical Questions: Prep for the Specifics

Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!

Engage in a Conversational Style

Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at BAT. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!