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For Companies At a Glance
- Tasks: Create unforgettable consumer experiences through innovative events and strategic marketing.
- Company: Join British American Tobacco, a global leader in the industry.
- Benefits: Enjoy a competitive bonus, flexible holidays, and career growth opportunities.
- Why this job: Be part of a dynamic team shaping exciting brand experiences.
- Qualifications: Degree in marketing/business and 2+ years of relevant experience.
- Other info: Hybrid work model with a focus on collaboration and creativity.
The predicted salary is between 28800 - 43200 £ per year.
Overview
Join to apply for the Consumer Experience Assistant role at BAT.
British American Tobacco UK has an exciting opportunity for a Consumer Experience Assistant in London Chiswick. Join our dynamic Entertainment & Engagement (E&E) team, where creativity and strategy come together to shape unforgettable experiences. You’ll work closely across teams to bring each project to life, combining creative flair with Excel and PowerPoint skills.
REPORTS TO: E&E Consumer Experience Manager. GEOGRAPHIC SCOPE: UK. TRAVEL: Hybrid work – In the office 3 days a week. CORE RELATIONSHIPS: Internal – Marketing Activation & External Agencies.
Your Key Responsibilities
- Developing a comprehensive activation strategy that aligns with our brand goals
- Drive successful event planning and execution from concept to completion
- Overseeing event budgets, ensuring financial efficiency
- Managing relationships with external agencies and partners, fostering collaboration and innovation
- Designing and implementing engaging festivals, club nights, branded events, pop-ups, and fly teams that captivate our audience
- Ensuring consistent brand identity across all channels, including CRM and other communication platforms
- Creating and deploying creative concepts that enhance our experiential campaigns
- Strategically managing social media channels to amplify event reach and engagement
- Attending marketing events and activations, representing the brand and fostering valuable connections
- Conducting thorough analysis of event deployments to inform future strategies
- Leading partnership discussions and negotiations to secure valuable collaborations
- Overseeing stock management for events, ensuring accurate forecasting, ordering, and availability of products and volumes to meet activation needs
- Coordinating partnership contracts with the legal team to ensure compliance and smooth processes
- Ensuring effective calendar planning with the agency, aligning timelines and availability for activations
- Providing weekly updates and reports on campaign performance and budget status
What are we looking for?
- Marketing and/or business bachelor’s or master’s degree
- 2+ years marketing & commercial experience
- Strong communication & negotiations skills
- A passion for consumer brand marketing
- Understanding of experiential marketing and brand experience including insights, measurement, and best industry practices
- Project Management – ability to lead cross-functional teams
- Experience managing diverse partners external and internal
- Strong digital/brand marketing understanding
- Commercial savvy able to link consumer engagement to commercial targets
- Basic proficiency in Word, Excel, PowerPoint, Microsoft Outlook
What we offer you
- Market leading annual performance bonus (subject to eligibility)
- Benefits vary by country, including health plans, work-life balance initiatives, transportation support, and a flexible holiday plan
- Opportunities for career progression and internal advancement
- Access to online learning platforms and leadership development programs
- A culture of continuous improvement within a transformative environment
Why join BAT?
We are recognised as a Global Top Employer by the Top Employers Institute and value collaboration, inclusion and partnership. BAT supports diverse talent and offers programmes such as Global Returners for professionals returning after a career break. Learn more about our culture and our award-winning employee experience here.
If you require any reasonable adjustments or accommodations during the recruitment process, you are encouraged to notify us. We are committed to supporting you by making appropriate arrangements to help you demonstrate your full potential.
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Consumer Experience Assistant employer: BAT
Contact Detail:
BAT Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Consumer Experience Assistant
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at BAT. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Show off your creativity! When you get the chance to interview, bring examples of your past projects or ideas for future events. This will demonstrate your passion for consumer brand marketing and experiential campaigns.
✨Tip Number 3
Be prepared to discuss your project management skills. Think of specific instances where you led cross-functional teams or managed budgets effectively. BAT loves candidates who can juggle multiple tasks while keeping everything on track!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining our team at BAT.
We think you need these skills to ace Consumer Experience Assistant
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Consumer Experience Assistant role. Highlight your marketing experience and any relevant projects you've worked on, especially those involving event planning or brand engagement.
Craft a Compelling Cover Letter: Your cover letter is your chance to show us your personality! Share why you're passionate about consumer brand marketing and how your background makes you a great fit for our team. Don’t forget to mention specific examples of your work that relate to the job description.
Showcase Your Creativity: Since this role involves a lot of creative thinking, don’t hesitate to include any unique ideas or concepts you've developed in past roles. Whether it’s an innovative event you planned or a successful campaign, we want to see your flair!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details you need about the role and our company culture there!
How to prepare for a job interview at BAT
✨Know Your Stuff
Before the interview, dive deep into British American Tobacco's brand values and recent campaigns. Familiarise yourself with their consumer engagement strategies and think about how your experience aligns with their goals. This will show that you're genuinely interested and prepared.
✨Showcase Your Creativity
As a Consumer Experience Assistant, creativity is key! Prepare examples of past projects where you’ve successfully executed events or campaigns. Bring along visuals or presentations if possible, as this can help illustrate your creative flair and strategic thinking.
✨Master the Numbers
Since the role involves managing budgets and financial efficiency, brush up on your Excel skills. Be ready to discuss how you've handled budgets in previous roles and any tools or methods you used to ensure financial success in your projects.
✨Engage with Questions
Prepare thoughtful questions to ask during the interview. This could be about their upcoming projects, team dynamics, or how they measure the success of their events. Engaging in a two-way conversation shows your enthusiasm and helps you assess if the company is the right fit for you.