At a Glance
- Tasks: Create unforgettable consumer experiences through innovative events and strategic marketing.
- Company: Join British American Tobacco, a global leader in the industry.
- Benefits: Enjoy a competitive bonus, flexible holidays, and career growth opportunities.
- Other info: Hybrid work model with a focus on collaboration and creativity.
- Why this job: Be part of a dynamic team shaping exciting brand experiences.
- Qualifications: Degree in marketing/business and 2+ years of relevant experience.
The predicted salary is between 28800 - 43200 £ per year.
Overview
Join to apply for the Consumer Experience Assistant role at BAT.
British American Tobacco UK has an exciting opportunity for a Consumer Experience Assistant in London Chiswick. Join our dynamic Entertainment & Engagement (E&E) team, where creativity and strategy come together to shape unforgettable experiences. You’ll work closely across teams to bring each project to life, combining creative flair with Excel and PowerPoint skills.
REPORTS TO: E&E Consumer Experience Manager. GEOGRAPHIC SCOPE: UK. TRAVEL: Hybrid work – In the office 3 days a week. CORE RELATIONSHIPS: Internal – Marketing Activation & External Agencies.
Your Key Responsibilities
- Developing a comprehensive activation strategy that aligns with our brand goals
- Drive successful event planning and execution from concept to completion
- Overseeing event budgets, ensuring financial efficiency
- Managing relationships with external agencies and partners, fostering collaboration and innovation
- Designing and implementing engaging festivals, club nights, branded events, pop-ups, and fly teams that captivate our audience
- Ensuring consistent brand identity across all channels, including CRM and other communication platforms
- Creating and deploying creative concepts that enhance our experiential campaigns
- Strategically managing social media channels to amplify event reach and engagement
- Attending marketing events and activations, representing the brand and fostering valuable connections
- Conducting thorough analysis of event deployments to inform future strategies
- Leading partnership discussions and negotiations to secure valuable collaborations
- Overseeing stock management for events, ensuring accurate forecasting, ordering, and availability of products and volumes to meet activation needs
- Coordinating partnership contracts with the legal team to ensure compliance and smooth processes
- Ensuring effective calendar planning with the agency, aligning timelines and availability for activations
- Providing weekly updates and reports on campaign performance and budget status
What are we looking for?
- Marketing and/or business bachelor’s or master’s degree
- 2+ years marketing & commercial experience
- Strong communication & negotiations skills
- A passion for consumer brand marketing
- Understanding of experiential marketing and brand experience including insights, measurement, and best industry practices
- Project Management – ability to lead cross-functional teams
- Experience managing diverse partners external and internal
- Strong digital/brand marketing understanding
- Commercial savvy able to link consumer engagement to commercial targets
- Basic proficiency in Word, Excel, PowerPoint, Microsoft Outlook
What we offer you
- Market leading annual performance bonus (subject to eligibility)
- Benefits vary by country, including health plans, work-life balance initiatives, transportation support, and a flexible holiday plan
- Opportunities for career progression and internal advancement
- Access to online learning platforms and leadership development programs
- A culture of continuous improvement within a transformative environment
Why join BAT?
We are recognised as a Global Top Employer by the Top Employers Institute and value collaboration, inclusion and partnership. BAT supports diverse talent and offers programmes such as Global Returners for professionals returning after a career break. Learn more about our culture and our award-winning employee experience here.
If you require any reasonable adjustments or accommodations during the recruitment process, you are encouraged to notify us. We are committed to supporting you by making appropriate arrangements to help you demonstrate your full potential.
Consumer Experience Assistant in City of London employer: BAT
British American Tobacco UK is an exceptional employer, offering a vibrant work culture in London Chiswick that fosters creativity and collaboration within the Entertainment & Engagement team. Employees benefit from a market-leading performance bonus, flexible work arrangements, and ample opportunities for career progression through online learning and leadership development programmes. Join us to be part of a globally recognised top employer that values diversity and supports your professional growth in a transformative environment.
StudySmarter Expert Advice🤫
We think this is how you could land Consumer Experience Assistant in City of London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for BAT and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like BAT are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with BAT on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at BAT. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Consumer Experience Assistant in City of London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit BAT. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of BAT:Show us that you’ve done your homework! In your application, briefly mention what you admire about BAT’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at BAT
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at BAT will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At BAT, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
