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- Tasks: Support data-driven decision-making and campaign planning for consumer experience initiatives.
- Company: Join British American Tobacco, a global leader committed to reducing health impacts in the industry.
- Benefits: Enjoy a hybrid work model, performance bonuses, flexible holidays, and diverse health plans.
- Why this job: Be part of a transformative environment that values collaboration, inclusion, and personal growth.
- Qualifications: Bachelor's degree with 2-3 years marketing experience; strong analytical and communication skills required.
- Other info: Opportunity for continuous learning and career advancement in a supportive workplace.
The predicted salary is between 36000 - 60000 £ per year.
BAT is evolving at pace into a global multi-category business. We are on a mission to decrease the health impact of our industry. To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!
The role will support the Consumer Experience Performance, Insights, and Planning team, focusing on the Vapour/Modern Oral Categories. The primary objective is to assist in data-driven decision-making, campaign planning, and performance tracking across UK consumer experience initiatives. This role will work closely with activation channels, category brand teams, insights and foresights, trade, and area consumer retention teams to ensure an integrated approach to omnichannel acquisition, conversion, and retention strategies.
Your key responsibilities will include:
- Support Weekly/Monthly/Yearly Activation Performance Tracking:
- Diagnose challenges and opportunities across activation channels.
- Provide insights to help optimize activation channel strategies.
- Support planning and execution of effective and efficient activities.
- Work with key teams to support cycle plan campaign execution.
- Contribute to omnichannel connections planning (D-E-E).
- Track activation cycle plans per channel and provide performance insights.
- Translate data into actionable insights to inform decision-making.
- Assist in tracking and analyzing key marketing performance indicators.
- Support optimization of marketing efforts through effectiveness analysis.
- Assist in market analysis and reporting to support data-driven decision-making.
- Help deliver insights that drive strategic and operational improvements.
- Work closely with internal teams (Consumer Experience, D2C, Trade, Insights).
- Engage with external partners, agencies, and procurement as needed.
- Contribute to the implementation of new data-driven initiatives that improve marketing efficiency.
- Track and optimize the consumer experience channel performance and Return on Investment.
What are we looking for?
- Bachelor's degree
- Minimum 2-3 years of relevant marketing experience
- Strong Microsoft Office suite skills, notably PowerPoint & Excel, PowerBi is nice to have
- Strong communication skills with ability to converse at multiple seniority levels.
- Project management experience.
- Able to deal with large amounts of information and make conclusions.
- Analytical, attentive to detail, able to see the big picture.
- Willingness and ability to learn fast.
- Able to work independently.
- Knowledge of RA Nielsen, GWI, Google Analytics & Kantar NC Track
- Strong analytical skills and data-driven thinking paired with a solid commercial knowledge
- Strong understanding of key marketing principles: consumer needs and journey, user experience, target audience, strategy and activation TPs
- Self-Driven to support implementation of new initiatives that can support Activation team or wider business to continue to improve leveraging data and putting it into actions
Please note the office location is in London, Chiswick and we work in a hybrid setting, with 3 days in the office.
We offer a market leading annual performance bonus (subject to eligibility). Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives.
Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn’t just a statement it’s a reality we’re eager to build together. You’ll have access to online learning platforms and personalized growth programs to nurture your leadership skills.
We prioritise continuous improvement within a transformative environment, preparing for ongoing changes.
At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles.
We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence.
Come bring your difference and see what is possible for you at BAT.
We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for.
Consumer Activation Deployment Executive employer: BAT
Contact Detail:
BAT Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Consumer Activation Deployment Executive
✨Tip Number 1
Familiarise yourself with the Vapour and Modern Oral Categories. Understanding the specific market dynamics and consumer behaviours in these areas will help you engage more effectively during interviews and discussions.
✨Tip Number 2
Network with current employees or professionals in similar roles. Use platforms like LinkedIn to connect and ask about their experiences at BAT, which can provide valuable insights and potentially give you an edge in your application.
✨Tip Number 3
Brush up on your analytical skills, especially with tools like Power BI and Google Analytics. Being able to demonstrate your proficiency in data analysis during the interview will show that you're ready to contribute to data-driven decision-making.
✨Tip Number 4
Prepare examples of past projects where you've successfully tracked performance metrics or optimised marketing strategies. This will help illustrate your experience and capability to handle the responsibilities outlined in the job description.
We think you need these skills to ace Consumer Activation Deployment Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant marketing experience, particularly in data-driven decision-making and campaign planning. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention specific experiences that align with the responsibilities outlined in the job description, such as performance tracking and collaboration with teams.
Showcase Analytical Skills: Since the role requires strong analytical skills, provide examples of how you've used data to inform decisions or optimise marketing strategies in previous roles. This will help demonstrate your capability to meet the job's requirements.
Highlight Project Management Experience: Discuss any project management experience you have, especially in coordinating campaigns or working with cross-functional teams. This is crucial for the role and will show your ability to handle multiple tasks effectively.
How to prepare for a job interview at BAT
✨Understand the Role
Make sure you thoroughly understand the responsibilities of a Consumer Activation Deployment Executive. Familiarise yourself with data-driven decision-making, campaign planning, and performance tracking, as these are key aspects of the role.
✨Showcase Your Analytical Skills
Prepare to discuss your experience with data analysis and how you've used insights to drive marketing strategies. Be ready to provide examples of how you've diagnosed challenges and optimised activation channels in previous roles.
✨Demonstrate Collaboration Experience
This role requires working closely with various teams. Share specific examples of how you've successfully collaborated with internal and external stakeholders to achieve common goals, highlighting your communication skills.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities. Think of scenarios where you've had to track performance metrics or adapt strategies based on market insights, and be prepared to explain your thought process.
