Area Manager - North East England, South Scotland in Bath

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better TomorrowTM by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to join us on this journey!

British American Tobacco UK is looking for a passionate, experienced and highly motivated Area Manager to join our Trade team, based in North East England & South Scotland.

Your key responsibilities will include:

• The Area Manager is the sole Multicategory Sales Area Custodian, owning the full strategy and deployment at area level and serving as the primary role responsible for the quality execution of all trade and brand plans within the designated area, covering vaping, nicotine pouches, and FMC.
• Analyze market data (Brand, TMD, Nielsen) to identify supply chain gaps and opportunities for improvement.
• Conduct daily control of BAT volume, market volume, and New Product Introductions (NPIs) in the area to identify new opportunities or improvement areas.
• Implement TM&D practices at POS through effective merchandising, visibility, communication, and stock management.
• Drive and ensure the quality execution of all Brand & Trade programs or activities within the assigned area.
• Lead a trade marketing team of 11 Territory Managers through coaching, motivation, and performance development to outperform competitors.
• Plan and execute area trade strategies to meet brand, volume, and profit targets while optimizing budget and resources.
• Foster innovation and leadership by developing team talent, setting differentiated targets, and creating a change-driven culture.

What are we looking for?

• University degree in Business Administration or a related field.
• Advanced MS Office user with strong digital literacy.
• 2–3 years of FMCG experience in a trade channel or account management role.
• Proven sales experience in a dynamic, fast-paced environment.
• Excellent communication and negotiation skills.
• Strong analytical and problem-solving abilities.
• Effective relationship builder with leadership, influencing, and interpersonal strengths.

What we offer you?

We offer a market leading annual performance bonus (subject to eligibility). Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives.

Your journey with us isn’t limited by boundaries; it’s propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn’t just a statement – it’s a reality we’re eager to build together. Seize the opportunity and own your development; your next chapter starts here.

You’ll have access to online learning platforms and personalized growth programs to nurture your leadership skills. We prioritise continuous improvement within a transformative environment, preparing for ongoing changes.

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions. At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles.

We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives. We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.

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