Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead Basware's organic search strategy across SEO, AEO, and GEO.
- Company: Join a market leader in Invoice Lifecycle Management with a focus on innovation.
- Benefits: Flexible remote work, competitive pay, and opportunities for professional growth.
- Other info: Collaborate with a diverse team and shape the future of finance.
- Why this job: Make a real impact on how finance organisations operate globally.
- Qualifications: 5+ years of SEO experience, especially in B2B SaaS or tech environments.
The predicted salary is between 60000 - 80000 £ per year.
Basware is the clear market leader in Invoice Lifecycle Management, trusted by over 6,000 global customers and recognized #1 by Gartner, Forrester, and IDC. We revolutionized how the world’s largest organizations manage and automate AP, processing more than $10 trillion in invoices with unmatched accuracy, compliance, and control. If you’re inspired by innovation, growth, and a value‑driven culture, this is your chance to help shape the future of finance.
We are looking for an experienced SEO, AEO & GEO contractor to lead and own Basware's organic search strategy across traditional SEO, AI answer engines (AEO) and generative/LLM-powered search environments (GEO). This role goes beyond classic SEO and focuses on ensuring Basware is visible, well‑structured and competitively positioned across Google, ChatGPT, Perplexity, Google AI Overviews and other evolving discovery platforms.
The person will be responsible for improving our technical SEO foundations, shaping search‑led content priorities, strengthening our visibility in AI search, collaborating with marketing teams to make recommendations for building Basware's off‑site authority and presence in the data sources LLMs train on, and managing the tools and reporting needed to support this area effectively. It is a hands‑on specialist role for someone who can work strategically but also get into the detail, identify opportunities quickly, and turn insight into action. The contract is expected to run for 6–12 months, with an estimated time commitment of around 20 hours per week. The role is fully remote and ideally starts as soon as possible.
Key Responsibilities- SEO, AEO & GEO Strategy
- Define and execute Basware’s global organic search strategy across traditional and AI‑powered search environments.
- Own roadmap covering:
- Traditional SEO performance (rankings, traffic, conversions)
- AI search visibility and citation presence
- Entity authority and semantic relevance
- Content discoverability across buyer journey stages
- Align organic search strategy to:
- Brand visibility in high‑intent categories (e.g. AP automation, e‑invoicing, SAP aligned solutions)
- Organic pipeline contribution
- Market expansion priorities
- Product positioning themes / Product launches
- Working with the Web Manager, lead on technical SEO across site structure, crawlability, indexation, internal linking, structured data (including Organization, FAQ, HowTo and SameAs schema markup) and Core Web Vitals.
- Own Basware's brand entity presence across Google Knowledge Panel, Bing entity panel and Wikidata, ensuring accuracy, completeness and consistent SameAs linking across all Basware web properties.
- Work closely with the Web team to ensure the site is set up effectively for both traditional search engines and AI‑driven discovery, with clear architecture and strong technical foundations.
- Define and implement structured content approaches that improve machine readability, semantic clarity and contextual understanding across AI‑powered search environments.
- Monitor and analyse AI search visibility trends using relevant AEO tooling (e.g. Profound‑type platforms or similar), translating insights into clear, actionable recommendations that inform content prioritisation, optimisation strategy and broader discoverability improvements.
- Develop and evolve Basware’s visibility across AI‑driven discovery platforms, including ChatGPT, Perplexity, Google AI Overviews / Gemini, Bing Copilot, Claude and other LLM‑powered environments.
- Implement approaches that strengthen:
- Citation frequency within AI‑generated responses
- Entity recognition, association and knowledge graph presence
- Semantic authority across priority topic clusters
- Structured content signals that support AI interpretation and retrieval
- Basware's presence in the off‑site sources LLMs draw from (e.g. Wikipedia, Wikidata, G2, TrustRadius, analyst reports, industry publications)
- Conversational and natural language queries
- Question‑led discovery patterns
- Long‑tail informational intents
- Synthesis‑based answers generated by large language models
- Work proactively with the Content team to identify content opportunities based on search demand, intent gaps, topic authority priorities and emerging AI search trends.
- Identify content gaps and topic cluster opportunities aligned to buyer journeys and priority solution areas, helping strengthen Basware’s authority across key themes.
- This role will not be responsible for writing content, but will lead on briefing requirements — including recommended topics, structure, target queries, internal linking approach, page intent, AI‑friendly content formatting (e.g. concise definitions, direct Q&A structures, comparison tables, stat‑rich summaries) and key optimisation considerations, enabling the Content team to execute effectively and consistently optimise for both traditional and AI search environments.
- Own the day‑to‑day management of SEO and AEO tooling, including Google Search Console, Google Analytics, HubSpot analytics, relevant SEO platforms, and any in‑house AI search / AEO monitoring tool.
- Use these tools to monitor performance over time, benchmark visibility across traditional and AI search environments, identify opportunities, and translate insights into clear, actionable recommendations.
- Build a consistent view of how organic search contributes to visibility, engagement and pipeline, ensuring reporting is practical and supports prioritisation and decision‑making.
5+ years of hands‑on SEO experience, ideally within B2B SaaS, enterprise technology or similarly complex environments. Demonstrated track record in both traditional SEO and emerging AEO / GEO / AI search optimisation, with examples of improving brand visibility in AI‑generated responses. Experience working with technical SEO, content optimisation and search‑led performance improvement. Comfortable managing SEO and AEO tooling, including monitoring and reporting platforms. Familiarity with Google Search Console, Google Analytics, HubSpot analytics and similar tools. Able to work independently and proactively with cross‑functional teams. Experience coordinating with PR, Comms or Analyst Relations to influence off‑site brand presence in sources that inform AI models (e.g. Wikipedia, review platforms, industry publications). Strong commercial mindset, with focus on visibility, discoverability and pipeline impact.
Success Measures
Success in role will be measured through improvements in:
- Visibility across priority commercial topics
- AI search presence and citation visibility, measured by citation frequency and share‑of‑voice vs. named competitors across priority AI platforms (ChatGPT, Perplexity, Gemini, Copilot)
- Technical SEO health and site readiness
- Quality and impact of search‑led content recommendations
- Entity panel accuracy and completeness (Google Knowledge Panel, Wikidata)
- Brand presence and narrative accuracy across key third‑party sources that inform AI models
- Organic traffic quality, engagement and contribution to pipeline
Awareness of artificial intelligence concepts, tools, or applications is considered a strong asset. We highly value candidates who demonstrate curiosity, a proactive mindset and a willingness to explore and incorporate AI‑driven technologies into their work. We support continuous learning in this area.
Why You’ll Love It Here
- Work together with a clear market leader shaping the future of Invoice Lifecycle Management.
- Make a strategic impact in a role that directly influences revenue performance and customer success.
- Work with a global, diverse, and high‑performing team that values collaboration, learning, and impact.
- Experience a company that invests in its people and champions innovation, excellence, and continuous improvement.
- Help finance organizations across the world eliminate inefficiencies, reduce risk, and unlock value through world‑class automation.
SEO & AEO Lead – Contractor employer: Basware
Contact Detail:
Basware Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO & AEO Lead – Contractor
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your SEO and AEO projects. This gives potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by researching the company’s current SEO strategies. Bring fresh ideas to the table; it shows you’re proactive and genuinely interested in their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace SEO & AEO Lead – Contractor
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the SEO & AEO Lead role. Highlight your relevant experience in traditional SEO and AI search optimisation, and don’t forget to mention any specific tools you’ve used that align with what we’re looking for!
Showcase Your Achievements: When detailing your past roles, focus on quantifiable results. Did you improve organic traffic or boost visibility in AI-generated responses? We love numbers, so share those successes to make your application stand out!
Be Authentic: Let your personality shine through in your written application. We value curiosity and a proactive mindset, so don’t hesitate to express your passion for SEO and AI technologies. Show us why you’re excited about this opportunity!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way to ensure it gets into the right hands and shows your enthusiasm for joining our team at Basware!
How to prepare for a job interview at Basware
✨Know Your SEO Stuff
Make sure you brush up on the latest trends in SEO, AEO, and GEO. Familiarise yourself with Basware's current strategies and be ready to discuss how you can enhance their organic search visibility across both traditional and AI-driven platforms.
✨Showcase Your Technical Skills
Be prepared to dive into technical SEO details. Understand site structure, crawlability, and indexation, and be ready to share examples of how you've improved these areas in past roles. This will show that you can get into the nitty-gritty while also thinking strategically.
✨Bring Data-Driven Insights
Have some data points ready to discuss your previous successes. Whether it's improving rankings, traffic, or conversions, concrete examples will help you stand out. Show how you’ve used tools like Google Search Console and Google Analytics to drive results.
✨Collaborate and Communicate
Since this role involves working with various teams, highlight your experience in cross-functional collaboration. Be ready to discuss how you’ve worked with content teams or PR to align strategies and improve brand visibility, especially in AI-generated responses.