Sales Enablement Manager

Basware is the clear market leader in Invoice Lifecycle Management, trusted by over 6,000 global customers and recognised #1 by Gartner, Forrester, and IDC. We revolutionised how the world’s largest organisations manage and automate AP, processing more than $10 trillion in invoices with unmatched accuracy, compliance, and control. If you’re inspired by innovation, growth, and a value‑driven culture, this is your chance to help shape the future of finance.

Sales teams succeed when they know what to do, how to do it, and feel confident doing it with customers. We’re looking for a Sales Enablement Manager (Field Enablement) who loves helping revenue teams perform at their best. Someone who builds practical programmes people love, creates tools that make life easier in the field, and isn’t afraid to roll up their sleeves to make things happen. This is a hands-on builder role with real ownership. You’ll work closely with Account Executives, Customer Success Managers, Solution Value Consultants and SDRs to understand how they sell, how customers buy, and where teams need support. Your mission is simple: make our revenue teams more effective, faster. We’re particularly interested in someone comfortable operating at scale — using technology, automation and AI to deliver enablement that reaches hundreds of people, not just those in the room.

What you’ll do

• AI-powered enablement: Use AI to accelerate content creation, learning design and knowledge capture. Embed practical AI use cases into enablement programmes so AEs and CSMs can apply them in their daily work. Continuously experiment with approaches that make enablement more scalable, personalised and faster to deliver.
• Design onboarding and learning journeys: Build structured onboarding programmes that accelerate ramp time for Account Executives and Customer Success Managers. Partner with leaders to ensure onboarding reflects real world scenarios. Continuously improve ramp programmes using feedback and performance data.
• Build playbooks and field tools: Own the structure and maintenance of role‑specific playbooks covering messaging, discovery, competitive positioning and buyer personas. Partner with Product Marketing, Sales leaders and top performers to capture expertise and turn it into practical field assets. Create practical tools tied to real customer conversations — not just slide decks. Ensure playbooks and assets are actively used in the field.
• Measure impact: Track ramp time, programme engagement and asset adoption. Gather feedback from the field and frontline managers. Use data to continuously improve enablement effectiveness.
• Run recurring enablement programmes: Facilitate learning sessions, deal clinics, office hours and GTM readiness programmes. Equip frontline managers with coaching kits they can use in their day‑to‑day management. Design repeatable enablement formats that scale across global teams.

What we’re looking for

• Must-have: 3-5 years in sales enablement, B2B SaaS sales, or customer success with clear programme ownership. Direct experience enabling Sales and/or Customer Success teams. Experience designing programmes that scale across distributed teams. Proven ability to turn ideas into running programmes in complex organisations. High personal ownership — you follow things through until they are adopted and delivering impact. Confident facilitator and strong communicator. Experience using AI to improve how teams learn and work.
• Bonus: Experience with enablement platforms (Showpad, Highspot, Seismic or similar). Experience enabling Customer Success or expansion motions. Background in finance technology, AP automation, e‑invoicing or procurement SaaS. Experience creating video-based learning or enablement content. Awareness of artificial intelligence concepts, tools, or applications is considered a strong asset. We highly value candidates who demonstrate curiosity, a proactive mindset, and a willingness to explore and incorporate AI‑driven technologies into their work. We support continuous learning in this area.

Your first 90 days

• First 30 days – Learn the motion: Build a deep understanding of AE, CSM, Solution Value Consultant and SDR roles by shadowing deals and customer conversations. Map the current enablement landscape and identify the biggest opportunities for impact. Build relationships with Sales and Customer Success leadership.
• First 60 days – Deliver early wins: Launch at least one practical playbook or toolkit used by the field. Introduce improvements to onboarding or ramp programmes. Establish a recurring enablement cadence (sessions, deal clinics or office hours).
• First 90 days – Become a trusted partner: Deliver role-specific learning journeys for AEs and CSMs. Equip frontline managers with coaching tools they actively use. Show early progress on ramp time, programme adoption or enablement engagement.

Why You’ll Love It Here

Join a clear market leader shaping the future of Invoice Lifecycle Management. Make a strategic impact in a role that directly influences revenue performance and customer success. Work with a global, diverse, and high-performing team that values collaboration, learning, and impact. Grow your career in a company that invests in its people and champions innovation, excellence, and continuous improvement. Help finance organisations across the world eliminate inefficiencies, reduce risk, and unlock value through world-class automation.