Customer Marketing/Community Manager in London

Customer Marketing/Community Manager – Basware

Join Basware as a Customer Marketing/Community Manager based in London, United Kingdom. This role will launch, manage, and champion our customer community, driving customer‐to‐customer engagement through digital and in‐person activities, surfacing new advocates, and strengthening the wider customer base.

Key Responsibilities

Develop and execute the community strategy, launch and oversee the NextGen community, managing onboarding, guidelines, and daily operations.

Plan and execute an internal and external engagement calendar (digital touchpoints, roundtables, annual events). Curate and publish content tailored to customers\’ value journey with Basware.

Support execution of regional customer demand generation activities.

Identify and nurture advocates within the community, creating pathways into the broader advocacy program. Surface stories, reviews, and testimonials to support case studies and references.

Implement recognition programs that celebrate active customer contributors.

Provide easy‐to‐use channels for customers to connect, learn, and share best practices. Track community health (growth, participation, content contributions).

Report on advocacy outcomes to Marketing Management team (reviews, testimonials, advocates activity).

Partner with Customer Success to embed community activity into customer journeys. Support Sales with light‐touch advocacy content (quotes, peer stories). Work closely with the Advocacy Manager to align messaging and feed the advocacy pipeline.

Key Skills & Experience

Proven success in community management, customer engagement, or customer marketing, with 2+ years of experience in B2B SaaS environments.

Demonstrated ability to design and execute customer journey programs focused on value realization, engagement, and retention.

Skilled in facilitating peer‐to‐peer engagement and building scalable programs that drive advocacy and measurable business outcomes.

Strong analytical capabilities; experienced in using digital tools and platforms like Salesforce, HubSpot, and ON24 to measure engagement, optimize workflows, and report on performance.

Excellent written communication skills, with a track record of crafting messaging that resonates across customer segments and regions.

Data‐driven approach with experience reporting on engagement metrics, advocacy pipeline, and campaign ROI.

Proactive, service‐oriented mindset with strong organizational skills and the ability to manage multiple initiatives simultaneously.

Flexible and adaptable; thrives in dynamic environments and comfortable navigating change and shifting priorities.

Referrals increase your chances of interviewing at Basware by 2x.

#J-18808-Ljbffr