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- Tasks: Lead marketing tech strategies and optimise HubSpot for maximum impact.
- Company: Join Basware, a global leader in Invoice Lifecycle Management.
- Benefits: Collaborative culture, innovative tech, and opportunities for growth.
- Why this job: Make a real impact in transforming invoicing processes with cutting-edge technology.
- Qualifications: 8+ years in Marketing Tech, expert in HubSpot, and strong communication skills.
- Other info: Embrace AI-driven technologies and enjoy a dynamic work environment.
The predicted salary is between 80000 - 100000 £ per year.
At Basware, we’re transforming how enterprises manage their invoice lifecycle. As the global leader in Invoice Lifecycle Management, we help businesses streamline invoicing processes, ensure compliance, prevent fraud, and optimize cash flow. Our mission is to empower organizations with full control over their invoice ecosystem—ensuring that only reconciled and approved supplier invoices are paid.
We are seeking an experienced visionary Marketing Technology Leader (HubSpot centric) with deep expertise in HubSpot to act as both a hands‑on architect and strategic advisor. This role is designed to accelerate the impact of our existing HubSpot team by bringing in advanced expertise, change and innovation champion, helping to scale best practices, and embedding long‑term capability across optimizing campaigns, lead management, automation, reporting, data strategy and platform usage while ensuring strong alignment with Marketing, IT and Sales. The role will ensure HubSpot integrates effectively with Salesforce and other business systems.
Key Responsibilities- Act as the HubSpot platform architect and subject matter expert, providing hands‑on support where needed while accelerating delivery through best practice and strategic guidance.
- Own MarTech strategy, identifying opportunities to improve scalability, performance, and alignment across Marketing, Sales, RevOps, and IT.
- Define and maintain scalable data architecture and governance frameworks across HubSpot, Salesforce and connected systems (LinkedIn, Lusha, D&B, Cognism, Zoominfo etc), ensuring clear system‑of‑record definitions, consistent lifecycle modelling, and reliable attribution reporting.
- Define and optimise lifecycle stage frameworks, lead management processes, and routing logic to ensure alignment between Marketing, Sales, and RevOps, while maintaining accurate attribution and reporting integrity.
- Partner with Marketing leadership to design and operationalise scalable attribution and funnel measurement frameworks aligned to RevOps definitions (e.g. MQL → S2 → Closed Won), ensuring consistency between HubSpot, Salesforce, and executive reporting.
- Architect and optimise integrations using APIs, middleware, and native connectors, ensuring scalable and reliable data flows across HubSpot, Salesforce and wider MarTech ecosystem.
- Identify and implement automation opportunities across marketing operations to improve efficiency, scalability, and performance.
- Support the Marketing and Web teams on HubSpot CMS architecture and optimisation (templates, modular content structures, SEO performance, analytics), ensuring scalable and reusable design patterns.
- Partner with Marketing and Web teams to ensure HubSpot content structures support AI‑driven discovery (e.g. semantic structure, structured content models, conversational query optimisation, and alignment with evolving search behaviours across AI assistants and generative search platforms).
- Advise on the use of AI/LLM and wider digital tools to accelerate content creation, personalisation, optimisation, and operational efficiency.
- Drive the integration of AI tools with and within HubSpot, supporting evolving ways of working and improving productivity.
- Establish change control processes, platform governance guardrails, and documentation standards to ensure scalable and controlled evolution of the HubSpot environment.
- Create training, documentation, and playbooks to support consistent and effective HubSpot usage.
- Upskill the existing internal IT and Marketing teams, embedding knowledge and building long‑term internal capability.
- Provide expert troubleshooting support, ensuring timely resolution of technical issues and minimising platform disruption.
- 8+ years in Marketing Technology, Revenue Operations, or related IT roles.
- Expert HubSpot experience (mandatory, certification preferred).
- Experience managing complex HubSpot ↔ Salesforce sync environments.
- Hands‑on experience integrating HubSpot with CRM systems (ideally Salesforce).
- Experience designing scalable data models and lifecycle frameworks.
- Strong understanding of B2B funnel architecture and pipeline attribution.
- Experience implementing data quality frameworks.
- Skilled in data management, segmentation, and reporting/analytics.
- Familiarity with API integrations, middleware tools, and data flow architecture.
- Strong knowledge of marketing automation, lead management, and workflow design.
- Proven track record advising Marketing teams on technology‑enabled campaign execution and ROI measurement.
- Experience supporting global data compliance requirements (e.g. GDPR, regional consent frameworks, subscription governance, lawful basis management).
- Strong communicator able to bridge Marketing, Sales, RevOps, and IT stakeholders.
- Demonstrated ability to train, document, and upskill technical and non‑technical users.
- Understanding of how AI‑driven search and generative discovery models influence content structure, measurement approaches, and marketing technology architecture.
- Salesforce admin/configuration experience (not required, but beneficial).
- Exposure to other MarTech tools (e.g., Eloqua, Marketo, LinkedIn Navigator, D&B Connect, CLAY, Trumpet etc.).
- Experience applying LLM/AI tools (e.g., ChatGPT, Jasper, HubSpot AI) to accelerate marketing workflows and content creation.
- Experience in B2B SaaS or enterprise marketing environments.
- Experience supporting SEO strategies adapting to AI search (e.g. structured content, entity optimisation, topical authority models, answer‑focused content design).
- Experience with AI tools, frameworks or applications is considered a strong asset.
We highly value candidates who demonstrate curiosity, a proactive mindset and a willingness to explore and incorporate AI‑driven technologies into their work. We encourage growth in this area and provide opportunities for experimentation and learning.
Why Basware? We’re a purpose‑driven company with a global footprint and a collaborative culture. At Basware, you’ll work with passionate professionals, cutting‑edge technology, and a shared commitment to innovation and excellence. Ready to make an impact? If you’re excited by the challenge, apply now and help shape the future of Basware.
Please submit your resume and cover letter by clicking the ‘I’m interested’ link. Our recruitment process will include pre‑employment actions such as enhanced background screening and reference check.
Basware. Now it all just happens.
Head of Marketing Technology Solutions in Knutsford employer: Basware
Contact Detail:
Basware Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing Technology Solutions in Knutsford
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or industry events. Let them know you're on the lookout for opportunities, especially in marketing tech. You never know who might have the inside scoop on a role that’s perfect for you!
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your HubSpot expertise and successful campaigns. This will give potential employers a taste of what you can bring to the table, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their approach to invoice lifecycle management and think about how your experience aligns with their goals. Tailor your responses to show how you can help them innovate and optimise their processes.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our team at Basware, where we’re all about transforming the invoicing landscape together.
We think you need these skills to ace Head of Marketing Technology Solutions in Knutsford
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Marketing Technology Solutions role. Highlight your HubSpot expertise and any relevant experience with integrations, data architecture, and marketing automation. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about transforming invoice lifecycle management and how your vision can help us at Basware. Be sure to mention specific examples of your past successes in similar roles.
Showcase Your Technical Skills: Since this role requires deep technical knowledge, don’t shy away from showcasing your skills in HubSpot, Salesforce, and other MarTech tools. We love seeing candidates who can bridge the gap between marketing and technology, so make that clear!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Basware!
How to prepare for a job interview at Basware
✨Know Your HubSpot Inside Out
As a candidate for the Head of Marketing Technology Solutions, you need to demonstrate your deep expertise in HubSpot. Brush up on its features, integrations, and best practices. Be ready to discuss how you've used HubSpot to optimise campaigns and manage lead processes effectively.
✨Showcase Your Strategic Vision
This role requires a visionary leader, so come prepared with ideas on how to enhance MarTech strategies. Think about scalability, performance improvements, and how to align Marketing, Sales, and IT. Present specific examples from your past experiences where you've successfully implemented such strategies.
✨Demonstrate Data Savvy
Since the job involves defining data architecture and governance frameworks, be ready to talk about your experience with data management and reporting. Prepare to explain how you've tackled data quality issues and ensured reliable attribution reporting in previous roles.
✨Emphasise Collaboration Skills
You'll need to work closely with various teams, so highlight your ability to communicate and collaborate across departments. Share examples of how you've bridged gaps between Marketing, Sales, and IT, and how you’ve trained others to use technology effectively.