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For Companies At a Glance
- Tasks: Shape and share Basware's story through PR, internal communications, and social media.
- Company: Join Basware, a leader in finance automation, transforming how businesses operate.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and creativity.
- Why this job: Be part of an innovative team that values fresh ideas and challenges the norm.
- Qualifications: 3+ years of experience in communications and familiarity with AI tools required.
- Other info: Direct access to executives and real influence on strategy awaits you!
The predicted salary is between 36000 - 60000 £ per year.
Marketing is responsible for guiding prospects and customers throughout their journey with Basware. Through providing thought leading insights, practical advice, and a roadmap for automation, in partnership with our Sales function, we enable organizations to drive the transformation of their AP and Finance functions. Leveraging industry leading marketing platforms including Hubspot, and the latest in AI technologies, we activate multi-channel marketing programs to help prospects get informed, build their business case, select the right-fit solutions, and make it all just happen for our customers.
We’re looking for a Global PR & Social Media Manager to shape and share our story. The Basware communications team oversees 3 core areas:
- Public relations
- Internal communications
- Social media
You’ll turn strategy into stories, live and breathe social media, and see AI as your creative partner.
WHAT MAKES THIS ROLE DIFFERENT
This isn’t just another communications role. The Basware communications team is always learning to do better. You should help inspire (and challenge) our thinking. We’re not looking for someone who follows playbooks; we want someone who writes them. You don’t need to be from our industry, you can learn that. But attitude, adaptability, and willingness to try will help set you apart.
SKILLS AND CANDIDATE QUALIFICATIONS:
WHAT YOU’LL DO
- PR & internal communications
- Develop the full spectrum of communications: press releases, thought leadership, award entries, and internal communications
- Run employee newsletters, town halls, and internal events
- Create thumb-stopping content on LinkedIn: videos, podcasts, infographics, and carousel posts
- Drive LinkedIn employee advocacy and social selling that support our sales team
- AI content creation
- Challenge our thinking on how AI can improve communications
- Use Copilot and LLM tools for content creation and search optimization
- Measure what matters
- Prove communications ROI: share of voice, inbound traffic, employee engagement
WHO YOU ARE
- Natural storyteller
- 3+ years' experience
- Experience with AI tools for content or video creation
- Internal communications and issues management know-how
- Comfortable consulting senior leadership and being "the voice" in the room
- Willingness to travel across Europe occasionally
You’ll be a part of the marketing team and report to the Global Head of PR & Communications. You’ll work within a small, ambitious communications team, collaborate with marketing and HR, and manage our PR agency relationship. You’ll have direct access to our executive team, real influence on our strategy, and the chance to develop your career across all areas of communications. If you’ve been waiting for a role where you can actually implement those "we should be doing this" ideas, this is it.
Global PR & Social Media Manager employer: Basware
Contact Detail:
Basware Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global PR & Social Media Manager
✨Tip Number 1
Familiarise yourself with Basware's current PR and social media strategies. Follow their social media channels and engage with their content to understand their tone and messaging. This will help you tailor your approach during interviews.
✨Tip Number 2
Showcase your understanding of AI tools in your discussions. Since the role emphasises using AI for content creation, be prepared to share specific examples of how you've successfully integrated AI into your previous work.
✨Tip Number 3
Network with current or former employees of Basware on LinkedIn. Ask them about their experiences and insights regarding the company culture and expectations for the Global PR & Social Media Manager role.
✨Tip Number 4
Prepare to discuss innovative ideas for enhancing Basware's communications strategy. Think outside the box and come up with fresh concepts that align with their mission, as they are looking for someone who can challenge conventional thinking.
We think you need these skills to ace Global PR & Social Media Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and expectations of the Global PR & Social Media Manager position. Tailor your application to highlight how your skills and experiences align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your storytelling ability. Use it to explain why you're passionate about the role and how your experience with AI tools and social media can contribute to Basware's communications strategy.
Showcase Relevant Experience: In your CV, emphasise your 3+ years of experience in PR and internal communications. Include specific examples of successful campaigns or projects you've led, particularly those involving social media and AI content creation.
Proofread and Edit: Before submitting your application, carefully proofread all documents for spelling and grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial in a communications role.
How to prepare for a job interview at Basware
✨Showcase Your Storytelling Skills
As a Global PR & Social Media Manager, storytelling is key. Prepare examples of how you've crafted compelling narratives in previous roles, whether through press releases or social media content. Be ready to discuss your creative process and how you engage audiences.
✨Demonstrate Your Knowledge of AI Tools
Since the role involves using AI for content creation, come prepared to discuss your experience with AI tools. Share specific examples of how you've leveraged technology to enhance communication strategies or improve engagement metrics.
✨Prepare for Strategic Discussions
This position requires consulting with senior leadership. Think about how you can contribute to strategic conversations. Prepare insights on current trends in PR and social media, and be ready to share your thoughts on how Basware can innovate in these areas.
✨Emphasise Adaptability and Willingness to Learn
The company values adaptability and a proactive attitude. Be prepared to discuss instances where you've had to adapt quickly to changes or challenges in your work environment. Highlight your eagerness to learn about the industry and how you can bring fresh ideas to the team.