Global Campaigns Lead: ABM & Demand Gen in City of London

Basware is the clear market leader in Invoice Lifecycle Management, trusted by over 6,000 global customers and recognized #1 by Gartner, Forrester, and IDC. We revolutionized how the world’s largest organizations manage and automate AP, processing more than $10 trillion in invoices with unmatched accuracy, compliance, and control. If you’re inspired by innovation, growth, and a value‑driven culture, this is your chance to help shape the future of finance.

Senior Manager, Global Campaigns is an experienced, data-driven marketer with a proven track record of developing and executing high performing, integrated, marketing campaigns in a matrixed, international B2B SaaS marketing organization. They must bring demonstrable experience in Account‑Based Marketing, including developing and executing ABM‑led plays and strategies. The role is responsible for the strategic planning and development of scalable programs to drive demand for the business and its growth goals and reports into the Director, Global Campaigns.

Key Responsibilities:

• Takes ownership for end-to-end planning and development of marketing campaigns. Ensures these campaigns are aligned to strategic direction.
• Builds out global campaigns strategy and programs that deliver scalable, sustainable results across all our markets, focusing on pipeline generation, pipeline quality and sales cycle acceleration.
• Ensures all global campaigns are insight-driven, audience-led, aligned to our ICP and supportive of our global strategy and growth objectives.
• Creates a cross-functional program approach for demand generation engaging sales, product and other relevant stakeholders to create a unified approach to our growth efforts.
• Develop and own Account‑Based Marketing/Experience (ABX) plays, from strategy and targeting through to execution, measurement, and continuous optimisation, to drive deeper engagement and pipeline growth.
• Is a trusted partner and fosters strong working relationships with Sales teams to ensure marketing activities are delivering on sales objectives. Aligns marketing activities to sales territory plans.
• Drives annual and quarterly planning to ensure campaigns and activities are of an optimal channel mix, have clear deliverables, drive maximum ROI and ultimately create the pipeline required.
• Plays a role in developing a common set of KPIs by which the wider marketing organization will measure success in demand generation, including pipeline quality metrics.
• Slices, dices, and analyzes data to create a segmented approach to drive engagement across multiple audiences and buyer/user personas.
• Ensures that the demand generating activities can consistently deliver leads into the MDR function, at a level that ensures we meet our MQL targets.
• Identifies and tests new initiatives and tactics, and collaborates with Proposition Marketing to continually think of new global campaigns.
• Creates a testing framework, and identifies and tests new channels and tactics, working closely with Channel / Media Planning and Data Ops to measure and optimize results.

Success Metrics:

• Generation of marketing-sourced pipeline against targets.
• Improved lead quality from Lead-to-MQL-to-SQL conversion rates.
• Campaign ROI: Positive return on marketing investments.
• On-Time Delivery with campaigns launched on schedule.
• Increased Brand Awareness across our key markets.

Awareness of artificial intelligence concepts, tools, or applications is considered a strong asset. We highly value candidates who demonstrate curiosity, a proactive mindset and a willingness to explore and incorporate AI-driven technologies into their work. We support continuous learning in this area.

Why You’ll Love It Here:

• Join a clear market leader shaping the future of Invoice Lifecycle Management.
• Make a strategic impact in a role that directly influences revenue performance and customer success.
• Work with a global, diverse, and high-performing team that values collaboration, learning, and impact.
• Grow your career in a company that invests in its people and champions innovation, excellence, and continuous improvement.
• Help finance organizations across the world eliminate inefficiencies, reduce risk, and unlock value through world-class automation.

Ready to make an impact? If you’re excited by the challenge, apply now and help shape the future of Basware. Please submit your resume and cover letter by clicking the ‘I’m interested’ link. Our recruitment process will include pre-employment actions such as background screening and reference checks.