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For Companies At a Glance
- Tasks: Lead digital marketing strategies and optimise inbound pipeline performance.
- Company: Join a top-rated workplace known for innovation and growth.
- Benefits: Enjoy competitive salary, remote work, and a ÂŁ1,000 learning budget.
- Why this job: Make a real impact in a fast-paced, scaling environment with global reach.
- Qualifications: 3-5 years in B2B SaaS marketing and strong analytical skills required.
- Other info: Be part of a supportive team focused on personal and professional development.
The predicted salary is between 36000 - 60000 ÂŁ per year.
The Opportunity
We’re seeking a Growth Marketing Manager to lead our inbound pipeline engine and own the performance of our digital demand, paid media, paid SEO and marketing operations programs. This role sets the strategy for digital acquisition, oversees the Demand Generation MarTech ecosystem and drives measurable revenue impact across the full funnel. You will design, execute and optimise high‑performing digital programs that accelerate Sales Qualified Accounts (SQAs) and deliver predictable inbound pipeline demand. This is a high‑impact role with direct accountability for our inbound pipeline targets across web, paid media, paid SEO and lifecycle automation.
You can expect to:
- Pipeline & Digital Growth
- Own inbound pipeline targets across web, paid media, paid SEO and lifecycle automation
- Build and optimise multi‑channel digital programs that generate and accelerate SQAs
- Lead CRO, landing‑page performance and structured experimentation to increase inbound velocity
- Design quarterly pipeline delivery plans and digital channel forecasts
- Paid Media, Paid SEO & Digital Execution
- Develop and execute strategy across Google, LinkedIn, YouTube, display, retargeting and paid SEO
- Manage budgets and optimise spend for CAC efficiency and ROAS
- Build segmented audiences, keyword strategies and retargeting frameworks to activate high‑intent accounts
- Manage paid SEO initiatives including keyword research, competitive analysis, content collaboration and performance optimisation
- Marketing Operations & Automation
- Own Demand Generation tech stack and workflows supporting inbound demand, including scoring, routing, attribution and lifecycle automation
- Build automated journeys, behavioural triggers and dynamic personalisation to accelerate progression through buying stages
- Maintain scalable, efficient processes that support regional marketing and BDR alignment, and ensure accuracy, compliance and data integrity
- Analytics & Reporting
- Build and manage dashboards across Salesforce, Pardot, Google Analytics and paid channels
- Analyse channel performance—including paid SEO—to surface insights, diagnose bottlenecks and optimise continuously
- Support forecasting and quarterly reporting on digital pipeline contribution
- Market Intelligence & ICM Advisory
- Serve as an Intelligent Change Management (ICM) advisor—translating ICM principles into audience strategy, messaging and digital execution
- Stay ahead of SAP ecosystem trends, digital innovation, search behaviour trends and MarTech developments
- Evaluate emerging technologies and support recommendations for the MarTech roadmap
- Sales Alignment
- Partner closely with Sales and BDR leadership to share insights, prioritise high‑intent accounts and ensure timely follow‑up
- Provide clarity on digital performance, channel attribution and pipeline expectations
Is this opportunity for you?
To help you establish whether this role is for you, these are the key foundational characteristics you will need to be set up for success:
- Experience
- 3‑5 years in B2B SaaS digital marketing, growth marketing, demand generation or marketing operations
- Strong experience in paid media, paid SEO and inbound acquisition strategies
- Deep expertise with Wordpress, Pardot and Salesforce as core demand‑generation platforms
- Proficiency with Google Ads, LinkedIn Campaign Manager, SEO tools (e.g., SEMrush, Ahrefs, Google Search Console) and analytics platforms
- Strong analytical and attribution skills with hands‑on experience improving full‑funnel performance
- Experience with optimisation tools (Hotjar, A/B testing platforms, Clay) is an advantage
- Experience managing agencies or contractors is a plus
- Mindset
- Growth‑oriented, data‑driven and comfortable running structured experimentation
- Confident operating autonomously in a fast‑paced, scaling environment
- Strong communicator who aligns cross‑functional, globally dispersed teams—Sales, BDR, Marketing, and leadership—using insights and data
- Balance of strategic vision and hands‑on execution
What we do
We enable every SAP‑run business to manage change intelligently – no matter how complex their technology landscape. Our suite of Intelligent Change Management (ICM) solutions harnesses the collective intelligence of the SAP community to help business and technology change teams work together to explore, plan and execute business change imperatives. For over 25 years, we have helped equip, liberate and champion SAP change heroes at global leaders like Kimberly Clark, 3M and Vistaprint.
Who we are
We have been officially named one of the UK’s Best Workplaces by Great Place to Work®, for the fourth year in a row. We are at an exciting point as we scale from 130+ global employees, we have the foundations in place to grow with purpose, whilst retaining the individual ownership and tangible impact you would expect working in a scale‑up organisation. We are a global team who collaborate across all levels, locations and departments, whilst individually having the knowledge and expertise, autonomy and accountability to drive successful outcomes. Our fast‑paced environment means we embrace change and communicate effectively, to proactively and creatively solve problems.
Why join us?
Aside from the benefits of role evolution, tangible individual impact and personal growth that you would expect working in a global scale‑up environment, at Basis Technologies we take looking out for our employees seriously. We’re believers of Learning & Development. Organisational learning allows organisational team members to continue to advance their professional growth and development individually and as a team. That’s why each employee has access to £1,000 Learning and Development Support per year. In an effort to support the mental health of our employees, we have certified Mental Health First Aiders who support our employees across the globe in developing skills to support positive wellbeing. We run a yearly initiative which gives employees from each location the opportunity to partake in a 2 day training course to become certified by Mental Health First Aid International.
Benefits and Initiatives
- Competitive salary package and bonus
- Company pension
- 25 days holiday per year, plus Bank Holidays
- Remote Hybrid working
- Private Medical Insurance and Health Cashback Plan
- Enhanced Parental Leave
- Paid Volunteer Day
- Global Flexibility (work abroad up to 1 month per year)
- Learning and Development Budget
- STEM Ambassador Programme
- Partnership Internal Learning Management System (LMS) enabling company knowledge sharing
- Mental Health First Aiders Programme
- Referral Bonus Programme
Growth Marketing Manager in Bracknell employer: Basistechnologies
Contact Detail:
Basistechnologies Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Manager in Bracknell
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn, attend virtual events, and don’t be shy about asking for informational interviews. The more connections you make, the better your chances of landing that Growth Marketing Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in digital marketing, paid media, and SEO. This will give potential employers a taste of what you can bring to the table and help you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their products and how they align with your experience in demand generation. Tailor your answers to show how you can drive measurable revenue impact and meet their inbound pipeline targets.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team and contributing to our mission of enabling intelligent change management.
We think you need these skills to ace Growth Marketing Manager in Bracknell
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Growth Marketing Manager role. Highlight your experience in B2B SaaS digital marketing, paid media, and SEO strategies that align with what we're looking for.
Showcase Your Achievements: Don’t just list your responsibilities; share specific achievements and metrics that demonstrate your impact. We love seeing how you've driven measurable revenue or improved inbound pipeline performance in previous roles.
Be Authentic: Let your personality shine through in your application. We value strong communicators who can align teams and drive results, so don’t be afraid to show us who you are and how you approach challenges.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows your enthusiasm for joining our team at StudySmarter!
How to prepare for a job interview at Basistechnologies
✨Know Your Numbers
As a Growth Marketing Manager, you'll need to demonstrate your analytical skills. Be prepared to discuss specific metrics you've improved in previous roles, such as CAC, ROAS, and SQA acceleration. Bring examples of dashboards or reports you've created to showcase your data-driven approach.
✨Master the Tech Stack
Familiarise yourself with the tools mentioned in the job description, like Salesforce, Pardot, and Google Ads. If you have experience with optimisation tools like Hotjar or A/B testing platforms, be ready to share how you've used them to enhance performance. Showing your hands-on experience will set you apart.
✨Showcase Your Strategic Vision
This role requires a balance of strategic thinking and execution. Prepare to discuss how you've designed and executed multi-channel digital programmes in the past. Think about how you can articulate your vision for pipeline delivery plans and how you would approach experimentation to increase inbound velocity.
✨Align with Sales and BDR Teams
Collaboration is key in this role. Be ready to talk about how you've partnered with sales teams in the past to share insights and prioritise high-intent accounts. Highlight any experiences where your marketing efforts directly contributed to sales success, as this will demonstrate your understanding of the full funnel.
