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For Companies At a Glance
- Tasks: Design and execute campaigns that drive sales and market engagement.
- Company: Join Basis Technologies, a leader in innovative marketing solutions.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on continuous improvement and innovation.
- Why this job: Be the driving force behind impactful marketing strategies that shape the future.
- Qualifications: Strong programme management skills and a test-and-learn mindset.
The predicted salary is between 60000 - 80000 £ per year.
As Global Demand Generation Manager at Basis Technologies, you'll design and execute the integrated campaign programmes that convert market engagement into Sales Qualified Accounts (SQAs), opportunities, and pipeline. You'll work across digital channels, webinars, account-based marketing, and sales engagement plays — and you'll be the person who ensures our Intelligent Change Management (ICM) narrative translates into programmes that actually move the pipeline needle.
Working closely with Product Marketing, Content, the Growth Marketing Manager, and the Global Field Marketing Manager, you'll be the connective tissue that keeps our demand engine running — and improving. We're looking for someone with a genuine test-and-learn mentality, strong programme management skills, and the commercial instinct to know what's working and why.
What You'll Do
- CAMPAIGN STRATEGY
Global Demand Generation Manager employer: Basis Technologies
Contact Detail:
Basis Technologies Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Demand Generation Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company’s recent campaigns and challenges. Bring fresh ideas to the table that align with their goals — it shows you’re genuinely interested!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Global Demand Generation Manager
Some tips for your application 🫡
Show Your Campaign Strategy Skills: When you’re writing your application, make sure to highlight your experience with campaign strategies. We want to see how you've designed and executed campaigns that have made a real impact, so don’t hold back on the details!
Be Data-Driven: We love a good test-and-learn mentality! In your application, share examples of how you've used data to inform your decisions and improve campaign performance. This will show us that you’ve got the commercial instinct we’re looking for.
Connect the Dots: Since you'll be working closely with various teams, it’s important to demonstrate your ability to collaborate. Use your application to explain how you’ve worked with different departments in the past to drive demand generation efforts.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Basis Technologies
✨Know Your Campaigns
Before the interview, dive deep into Basis Technologies' past campaigns and their impact. Be ready to discuss how you would design integrated campaign programmes that convert engagement into Sales Qualified Accounts. Show them you understand their narrative and can translate it into actionable strategies.
✨Showcase Your Collaboration Skills
Since this role involves working closely with various teams, prepare examples of how you've successfully collaborated in the past. Highlight your experience with Product Marketing, Content, and Sales Engagement, and be ready to discuss how you can be the 'connective tissue' that keeps the demand engine running smoothly.
✨Emphasise Your Test-and-Learn Mentality
Basis Technologies is looking for someone with a genuine test-and-learn mentality. Come prepared with examples of how you've implemented this approach in previous roles. Discuss specific campaigns where you tested different strategies, what you learned, and how you adapted based on those insights.
✨Demonstrate Your Programme Management Skills
Strong programme management skills are crucial for this position. Be ready to talk about your experience managing multiple campaigns simultaneously. Use specific metrics or outcomes to illustrate how your organisational skills have led to successful campaign execution and improved pipeline results.