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- Tasks: Lead product marketing for intelligent SAP change, shaping messaging and go-to-market strategies.
- Company: Basis Technologies, a leader in enterprise software solutions.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Make a real impact by transforming how enterprises adopt intelligent change management.
- Qualifications: 7-10+ years in product marketing with a focus on B2B software and SAP systems.
- Other info: Join a fast-paced environment where you can build and innovate from the ground up.
The predicted salary is between 72000 - 108000 £ per year.
The Product Marketing Director will establish and scale the product marketing function at Basis from the ground up, shaping how the global enterprise market understands and adopts Intelligent Change Management. This is a foundational leadership role with clear ownership, positioning, messaging, competitive strategy, and go-to-market execution. You will define how enterprises think about SAP change and why Basis Technologies is the strategic partner that enables SAP to move at the speed of business. You must deeply understand the realities of SAP-led and ERP-centric enterprises and be able to turn complex technical capability into clear, compelling stories that influence. This role is ideal for a senior product marketing leader who thrives in ambiguity, enjoys building capability from scratch, and is passionate about technology solving complex enterprise challenges.
Key Responsibilities
- Product Positioning & Messaging: Define compelling, differentiated messaging that positions Basis Technologies as the leader in intelligent SAP change. Articulate how our solutions help enterprises change SAP at the speed of business. Develop value propositions aligned to enterprise pain points, industry needs, and transformation journeys.
- Market & Customer Insight: Build a deep understanding of the global enterprise SAP market – including market trends, SAP modernization drivers, customer maturity levels, and barriers to adoption. Identify patterns across industries and geographies that influence SAP change behaviour. Translate insights into targeted messaging, personas, and GTM strategy.
- Go-To-Market Leadership: Own GTM strategy and execution for new product launches, intelligent capabilities, and solution updates. Define target audiences, adoption paths, and market education programs. Equip Sales and Customer Success to confidently explain why enterprises must adopt intelligent SAP change.
- Competitive & Ecosystem Intelligence: Map the evolving SAP ecosystem, including AI, automation, and testing technologies. Develop competitive positioning, battlecards, and insights that help Sales win. Provide market-level feedback to Product on opportunities, gaps, and differentiation.
- Content & Thought Leadership: Create high-impact thought leadership, including whitepapers, solution briefs, webinars, presentations, and website messaging that educate the market on intelligent SAP change. Build narratives around business agility, digital transformation challenges, and intelligence-led SAP modernization. Support analyst relations and industry events with crisp, insight-led storytelling.
- Sales & Field Enablement: Deliver tools Sales needs to position our solutions effectively: messaging guides, pitch decks, persona frameworks, competitive insights, and talk tracks. Train global teams on how to articulate the value of intelligent SAP change management.
- Cross-Functional Leadership: Partner with Product Management to ensure product capabilities align to market needs and are communicated clearly. Work with Content and Demand Gen to convert market insights into effective Point of View engagement pieces, campaigns and segmentation. Collaborate with Customer Success to source stories, validate messaging, and shape adoption paths.
Essential Required Skills & Experience
- 7–10+ years of product marketing experience in enterprise B2B software.
- Deep understanding of SAP-led or ERP-centric enterprises and the realities of changing mission-critical systems.
- Proven ability to translate complex technical concepts into compelling narratives that influence market behaviour.
- Demonstrated success launching products, capabilities, or categories in global markets.
- Strong storytelling, communication, and cross-functional leadership skills.
- Ability to analyse market dynamics and synthesize insights into actionable strategy.
Preferred
- Experience in the SAP ecosystem or adjacent enterprise platforms (ERP, automation, testing, DevOps, integration, data).
- Background in AI-driven, automation-led, or DevOps-oriented enterprise solutions.
- Experience working with analysts, industry advisors, and senior CIO / IT leadership audiences.
Personal Attributes
- Strategic thinker with a passion for shaping markets and changing how people think.
- Insight-driven, analytical, and deeply curious about enterprise customer challenges.
- Confident influencer who collaborates effectively across technical and commercial teams.
- Executive-level communicator, comfortable with senior stakeholders and large audiences.
- Thrives in a fast-moving, high-growth environment and enjoys building from the ground up.
Basis Technologies is proud to be an Equal Opportunities Employer and we encourage applications from all people regardless of race, religion, gender, age, disability status or sexual orientation.
Product Marketing Director in Bracknell employer: Basis Technologies
Contact Detail:
Basis Technologies Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Director in Bracknell
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those who work at Basis Technologies or similar companies. A friendly chat can open doors and give you insider info on the role.
✨Tip Number 2
Prepare for interviews by diving deep into the company’s products and market position. Understand how they fit into the SAP ecosystem and be ready to discuss how you can contribute to their growth.
✨Tip Number 3
Showcase your storytelling skills! Be ready to share examples of how you've turned complex ideas into compelling narratives. This is key for a Product Marketing Director role, so practice makes perfect!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the team at Basis Technologies.
We think you need these skills to ace Product Marketing Director in Bracknell
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand who you're addressing. Tailor your application to resonate with the values and needs of Basis Technologies. Show us that you get the SAP landscape and how our solutions fit into it.
Craft a Compelling Narrative: We love a good story! Use your application to weave together your experiences and achievements in product marketing. Highlight how you've turned complex concepts into clear messages that influenced market behaviour, just like we aim to do at Basis.
Be Specific About Your Impact: When detailing your past roles, focus on the results you achieved. Use metrics and examples to illustrate how your strategies led to successful product launches or market positioning. We want to see how you can bring that same energy to our team!
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows us you're keen to join the Basis family!
How to prepare for a job interview at Basis Technologies
✨Know Your Product Inside Out
Before the interview, dive deep into Basis Technologies' products and how they relate to SAP change management. Understand the unique selling points and be ready to discuss how you would position these products in the market.
✨Craft Your Storytelling Skills
Since this role requires translating complex technical concepts into compelling narratives, practice telling stories about your past experiences. Focus on how you've successfully launched products or influenced market behaviour in previous roles.
✨Research the Market Landscape
Familiarise yourself with current trends in the SAP ecosystem and the challenges enterprises face. Be prepared to discuss how you would leverage market insights to shape messaging and go-to-market strategies.
✨Prepare for Cross-Functional Collaboration
This role involves working closely with various teams. Think of examples from your past where you've successfully collaborated across departments. Highlight your communication skills and how you can bridge the gap between technical and commercial teams.
