Global Demand Generation Manager in Bracknell

About The Role

As Global Demand Generation Manager at Basis Technologies, you will design and execute the integrated campaign programmes that convert market engagement into Sales Qualified Accounts (SQAs), opportunities, and pipeline. You will work across digital channels, webinars, account-based marketing, and sales engagement plays — and you will be the person who ensures our Intelligent Change Management (ICM) narrative translates into programmes that actually move the pipeline needle. Working closely with Product Marketing, Content, the Growth Marketing Manager, and the Global Field Marketing Manager, you will be the connective tissue that keeps our demand engine running — and improving. We are looking for someone with a genuine test-and-learn mentality, strong programme management skills, and the commercial instinct to know what is working and why.

What You Will Do

• CAMPAIGN STRATEGY & ORCHESTRATION
  • Develop and execute global marketing campaigns aligned to quarterly demand generation priorities.
  • Translate product messaging and market insights into integrated programmes: webinars, content campaigns, ABM, thought leadership, and sales engagement plays.
  • Create campaign briefs, messaging frameworks, and programme plans that ensure consistent execution across every channel.
• PIPELINE PROGRAMME DEVELOPMENT
  • Design programmes that generate SQAs, opportunities, and pipeline — for both net new pipeline and expansion motions.
  • Build campaign plays that support opportunity acceleration and target account engagement.
  • Ensure campaigns align tightly with Sales priorities and the accounts that matter most this quarter.
• WEBINAR & THOUGHT LEADERSHIP PROGRAMMES
  • Own the global webinar programme: topic development, promotion, speaker coordination, execution, follow-up, and performance reporting.
  • Leverage webinars and thought leadership content to fuel nurture programmes that progress pipeline.
  • Ensure every webinar generates measurable demand — not just registrations.
• CROSS-TEAM COLLABORATION
  • Partner with the Growth Marketing Manager to ensure campaign programmes are activated effectively across paid media, website, and lifecycle nurture.
  • Collaborate with the Global Field Marketing Manager to extend campaigns through events and field marketing.
  • Work with Product Marketing and Content teams to develop the campaign assets, messaging frameworks, and sales plays that land with buyers.
• PERFORMANCE & CONTINUOUS IMPROVEMENT
  • Track campaign performance across Salesforce dashboards, reporting on SQA generation, opportunity creation, and pipeline contribution.
  • Analyse programme effectiveness and apply insights to continuously refine campaign strategy.
  • Test, iterate, and improve the playbook — you are not just running programmes, you are making them better.

Experience

WHAT WE ARE LOOKING FOR

• 3+ years in demand generation, campaign marketing, or marketing programmes within B2B SaaS or enterprise technology.
• Demonstrable track record of executing integrated campaigns that generate real pipeline — you can tell the story with data.
• Experience collaborating with Sales teams to support ABM and demand generation initiatives.
• Proven experience managing webinars and multi-channel marketing programmes.
• Comfortable operating in a scale-up environment where you pivot, prioritise, and work with autonomy.

Technical Skills

• Experience with marketing automation platforms — Pardot or equivalent.
• Salesforce proficiency: campaign creation, performance reporting, and pipeline tracking.
• Strong programme management and organisational skills — you can run multiple workstreams simultaneously without dropping the ball.

PROFESSIONAL ATTRIBUTES

• Strong stakeholder management and the ability to coordinate cross-functional marketing programmes across global teams.
• Excellent written and verbal communication skills.
• Growth mindset with a genuine focus on experimentation, learning, and continuous improvement.

DESIRABLE

• German language proficiency is highly desirable — we are actively growing our DACH market and localisation support for this region is a real advantage.

WHY JOIN US

Our UK benefits package is designed to protect your health, support your development, and give you genuine flexibility — from day one.

• FINANCIAL
  • Competitive base salary and annual company bonus.
  • Pension via Royal London.
  • £2,000 employee referral bonus.
• HEALTH & PROTECTION
  • Private Medical Insurance covered by AXA.
  • Health Cash Plan — Level 4 coverage with Simply Health, providing cashback on dental, optical, and physiotherapy.
  • Group Life Assurance.
  • Group Income Protection.
  • Employee Assistance Programme.
• TIME & FLEXIBILITY
  • 25 days holiday per year, increasing by 1 day per year of service up to 30 days.
  • Global Flexibility — work abroad for up to one month per year.
  • Remote Hybrid working.
  • Enhanced Parental Leave.
  • 1 paid Volunteer Day per year.
• GROWTH & COMMUNITY
  • £1,000 annual Learning and Development budget (after 3 months).
  • 10 qualified Mental Health First Aiders across the company.
  • STEM Ambassador Programme partnership.
  • Monthly Shared Knowledge Sessions.

Basis Technologies is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applications from all qualified candidates regardless of age, disability, gender identity, marriage and civil partnership status, pregnancy and maternity, race, religion or belief, sex, or sexual orientation.