At a Glance
- Tasks: Lead high-impact qualitative research projects and develop talent within your team.
- Company: Basis Global, a leader in qualitative research with a focus on client relationships.
- Benefits: Competitive salary of £85,000+, plus opportunities for professional growth.
- Other info: Join a collaborative environment that values ambition and personal development.
- Why this job: Make a real impact by driving commercial growth and delivering exceptional quality work.
- Qualifications: Deep expertise in qualitative research and proven leadership skills.
The predicted salary is between 85000 - 85000 € per year.
A Senior Director at Basis Global is, quite simply, the best of us. Clients see you as their primary Basis contact — your quality of work is the reason they return, and your presence in the room is the reason they trust us. You deliver brilliant work entirely independently, lead project teams that develop talent, and proactively drive the commercial growth of Basis. This is a demanding, high-impact role that combines research excellence with senior leadership and business development.
What You'll Do
- Research Excellence
- Create excellent written outputs — including cross-team integrated deliverables — entirely independently and with no intervention from seniors.
- Demonstrate intelligent, creative decision‐making in complex, multi‐stakeholder scenarios across a wide range of project types and client sectors.
- Facilitate outstanding client meetings, workshops, and debriefs that cement Basis's reputation for quality.
- Run multiple projects and project teams concurrently with consistent excellence, tailoring team involvement based on profitability and complexity.
- Be a credible, impressive ambassador for Basis in any client‐facing scenario.
- Client & Commercial Leadership
- Own senior client relationships at account level — going beyond individual projects to proactively identify and capture revenue opportunities.
- Take full accountability for creating, managing, and holding to project costings, tailoring resourcing decisions to profitability.
- Demonstrate commercial thinking that drives account growth: building client strategies, owning proposals, and contributing to pitches.
- Co‐responsible for a financial target based on account goals and/or proposal wins, and deliver against it.
- Demonstrate a shift in mindset from projects to accounts — proactively maintaining and growing long‐term client relationships.
- Team Leadership & Talent Development
- Lead project teams in a way that has a measurable positive effect on the development, quality of work, and retention of talent.
- Provide expert‐level guidance, feedback, and mentorship to Directors, Associate Directors, and Research Managers.
- Support the Head of Qual with team leadership workstreams (e.g., improvements to WoW).
- Business Development & Basis Growth
- Play a starring role in proposal writing and new business pitches — producing winning, Basis‐grade responses.
- Contribute actively to Basis marketing and thought leadership, creating content that builds awareness and reputation.
- Work closely with Principals/SVPs and the growth team to identify and develop new opportunities within existing and prospective accounts.
Skills & Experience
- Deep expertise in qualitative research across a broad range of methodologies, sectors, and client types.
- A track record of leading complex, high‐profile qual projects independently and to an exceptional standard.
- Outstanding moderation and facilitation skills — credible and impressive in any client setting.
- Proven ability to convert strategic insight into compelling, commercially astute outputs and recommendations.
- Demonstrated experience managing senior client relationships and growing accounts beyond individual projects.
- Experience leading project teams and developing junior talent, with a reputation as a positive and enabling leader.
- Active involvement in business development: proposal writing, pitching, and contributing to marketing initiatives.
- Strong financial and commercial acumen — ability to manage costings, profitability, and resource allocation.
- A collaborative, ambitious mindset with a growth orientation and the resilience to operate at senior level.
What Makes You Basis Material
Senior Directors are a conscious, ambitious choice — not everyone will reach this level, nor do they need to. If you want to, and think you could, we want to hear from you. You will embody the Basis values in everything you do, be hungry for growth, and genuinely care about the quality of work that leaves your team.
Salary £85,000+
Senior Director (Qualitative) in London employer: Basis Global
At Basis Global, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to excel. As a Senior Director, you will not only lead high-impact projects but also play a pivotal role in mentoring talent and driving commercial growth, all while enjoying competitive benefits and opportunities for professional development. Our commitment to quality and innovation makes us an exceptional employer for those seeking meaningful and rewarding careers in qualitative research.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Director (Qualitative) in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people know you, the better your chances of landing that Senior Director role.
✨Tip Number 2
Showcase your expertise! Prepare a portfolio of your best work and be ready to discuss how you've led successful projects. This will help you stand out in interviews and client meetings.
✨Tip Number 3
Practice your pitch! Whether it's for a proposal or a casual chat, being able to articulate your ideas clearly and confidently is key. We recommend rehearsing with a friend or mentor.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining the Basis team.
We think you need these skills to ace Senior Director (Qualitative) in London
Some tips for your application 🫡
Showcase Your Expertise:When writing your application, make sure to highlight your deep expertise in qualitative research. We want to see how you've led complex projects and the impact you've made in previous roles. Be specific about methodologies and sectors you've worked in!
Tailor Your Approach:Don’t just send a generic application! Tailor your written responses to reflect how your skills align with our needs at Basis Global. We love seeing candidates who understand our values and can articulate how they fit into our culture.
Be Client-Focused:Remember, this role is all about client relationships. In your application, share examples of how you've built and maintained senior client relationships. Show us your commercial thinking and how you've identified growth opportunities in past roles.
Keep It Professional Yet Engaging:While we appreciate professionalism, don’t be afraid to let your personality shine through! Write in a way that reflects your passion for the role and the industry. We want to get a sense of who you are beyond just your qualifications.
How to prepare for a job interview at Basis Global
✨Know Your Stuff
Before the interview, dive deep into qualitative research methodologies and the specific sectors Basis Global operates in. Be ready to discuss your past projects and how they align with the role's requirements. This shows you’re not just familiar but genuinely passionate about the field.
✨Showcase Your Leadership Skills
Prepare examples that highlight your experience in leading project teams and developing talent. Think of specific instances where your leadership made a measurable impact. This will demonstrate your capability to manage and inspire others, which is crucial for a Senior Director.
✨Client-Centric Mindset
Be ready to discuss how you've built and maintained senior client relationships in the past. Share stories that illustrate your ability to identify revenue opportunities and drive account growth. This will show that you understand the commercial side of the role and can contribute to Basis's success.
✨Bring Your A-Game to Proposals
Since proposal writing and pitching are key parts of the job, prepare to talk about your experience in these areas. Have a few examples of successful proposals or pitches you’ve led, and be ready to discuss what made them stand out. This will highlight your business development skills and strategic thinking.
