At a Glance
- Tasks: Lead high-impact market research projects and develop client relationships.
- Company: Basis Global, a leader in innovative market research.
- Benefits: Competitive salary, professional development, and a dynamic work environment.
- Other info: Join a collaborative team focused on growth and excellence.
- Why this job: Make a real impact in a role that combines leadership and creativity.
- Qualifications: Expertise in qualitative research and strong leadership skills.
The predicted salary is between 85000 - 85000 £ per year.
A Senior Director at Basis Global is, quite simply, the best of us. Clients see you as their primary Basis contact — your quality of work is the reason they return, and your presence in the room is the reason they trust us. You deliver brilliant work entirely independently, lead project teams that develop talent, and proactively drive the commercial growth of Basis. This is a demanding, high-impact role that combines research excellence with senior leadership and business development.
What You'll Do
- Research Excellence
- Create excellent written outputs — including cross-team integrated deliverables — entirely independently and with no intervention from seniors.
- Demonstrate intelligent, creative decision-making in complex, multi-stakeholder scenarios across a wide range of project types and client sectors.
- Facilitate outstanding client meetings, workshops, and debriefs that cement Basis's reputation for quality.
- Run multiple projects and project teams concurrently with consistent excellence, tailoring team involvement based on profitability and complexity.
- Be a credible, impressive ambassador for Basis in any client-facing scenario.
- Client & Commercial Leadership
- Own senior client relationships at account level — going beyond individual projects to proactively identify and capture revenue opportunities.
- Take full accountability for creating, managing, and holding to project costings, tailoring resourcing decisions to profitability.
- Demonstrate commercial thinking that drives account growth: building client strategies, owning proposals, and contributing to pitches.
- Co-responsible for a financial target based on account goals and/or proposal wins, and deliver against it.
- Demonstrate a shift in mindset from projects to accounts — proactively maintaining and growing long-term client relationships.
- Team Leadership & Talent Development
- Lead project teams in a way that has a measurable positive effect on the development, quality of work, and retention of talent.
- Provide expert-level guidance, feedback, and mentorship to Directors, Associate Directors, and Research Managers.
- Support the Head of Qual with team leadership workstreams (e.g. improvements to WoW).
- Business Development & Basis Growth
- Play a starring role in proposal writing and new business pitches — producing winning, Basis-grade responses.
- Contribute actively to Basis marketing and thought leadership, creating content that builds awareness and reputation.
- Work closely with Principals/SVPs and the growth team to identify and develop new opportunities within existing and prospective accounts.
Skills & Experience
- Deep expertise in qualitative research across a broad range of methodologies, sectors, and client types.
- A track record of leading complex, high-profile qual projects independently and to an exceptional standard.
- Outstanding moderation and facilitation skills — credible and impressive in any client setting.
- Proven ability to convert strategic insight into compelling, commercially astute outputs and recommendations.
- Demonstrated experience managing senior client relationships and growing accounts beyond individual projects.
- Experience leading project teams and developing junior talent, with a reputation as a positive and enabling leader.
- Active involvement in business development: proposal writing, pitching, and contributing to marketing initiatives.
- Strong financial and commercial acumen — ability to manage costings, profitability, and resource allocation.
- A collaborative, ambitious mindset with a growth orientation and the resilience to operate at senior level.
What Makes You Basis Material
Senior Directors are a conscious, ambitious choice — not everyone will reach this level, nor do they need to. If you want to, and think you could, we want to hear from you. You will embody the Basis values in everything you do, be hungry for growth, and genuinely care about the quality of work that leaves your team.
Salary: £85,000+
Senior Director Market Research in London employer: Basis Global
At Basis Global, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to excel. As a Senior Director in Market Research, you will not only lead high-impact projects but also play a pivotal role in mentoring talent and driving commercial growth, all while enjoying competitive benefits and opportunities for professional development. Our commitment to quality and innovation ensures that you will be part of a team that values your contributions and supports your career aspirations in a vibrant location.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Director Market Research in London
✨Get to Grips with Data Visualisation Tools
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✨Join Local Business Intelligence Meetups
Look for local business intelligence meetups or analytics conferences in your area. These events are not just great for learning but also for networking with industry professionals who could lead you to opportunities at companies like Basis Global!
✨Engage with Online BI Communities
Join online forums or communities focused on business intelligence—think LinkedIn groups, Reddit threads, or even dedicated Slack channels. Engage actively by sharing your insights and asking questions; this can help you build visibility and connect with potential employers.
✨Leverage Your University’s Career Support
If you're a recent graduate, definitely tap into your university's career services. Many have connections with companies in need of full-time BI specialists, and they can guide you on how to pitch yourself effectively—don't miss out on that!
We think you need these skills to ace Senior Director Market Research in London
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.
Tailor Your Documents for Us:When applying for a full-time role at Basis Global, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at Basis Global
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
✨Practice your technical know-how
Expect some technical questions during the interview that dive deep into your understanding of data modelling and analytics frameworks. Brush up on your knowledge of data warehousing concepts and be ready to tackle any real case scenarios they might present. They’ll want to see how you approach problems using your BI toolkit.
✨Portfolio of Projects
Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.
✨Know their business model
Get familiar with Basis Global’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.
