At a Glance
- Tasks: Lead high-impact qualitative research projects and develop talent within your team.
- Company: Basis Global, a leader in market research with a focus on quality and client relationships.
- Benefits: Competitive salary starting at £85,000, professional development, and a collaborative work environment.
- Other info: Join a dynamic team that values ambition and quality in every project.
- Why this job: Make a real impact by driving commercial growth and leading innovative research projects.
- Qualifications: Deep expertise in qualitative research and proven leadership skills.
The predicted salary is between 85000 - 85000 € per year.
About the Role
A Senior Director at Basis Global is, quite simply, the best of us. Clients see you as their primary Basis contact — your quality of work is the reason they return, and your presence in the room is the reason they trust us. You deliver brilliant work entirely independently, lead project teams that develop talent, and proactively drive the commercial growth of Basis. This is a demanding, high-impact role that combines research excellence with senior leadership and business development.
What You'll Do
- Research Excellence
- Create excellent written outputs — including cross-team integrated deliverables — entirely independently and with no intervention from seniors.
- Demonstrate intelligent, creative decision-making in complex, multi-stakeholder scenarios across a wide range of project types and client sectors.
- Facilitate outstanding client meetings, workshops, and debriefs that cement Basis's reputation for quality.
- Run multiple projects and project teams concurrently with consistent excellence, tailoring team involvement based on profitability and complexity.
- Be a credible, impressive ambassador for Basis in any client-facing scenario.
- Client & Commercial Leadership
- Own senior client relationships at account level — going beyond individual projects to proactively identify and capture revenue opportunities.
- Take full accountability for creating, managing, and holding to project costings, tailoring resourcing decisions to profitability.
- Demonstrate commercial thinking that drives account growth: building client strategies, owning proposals, and contributing to pitches.
- Co-responsible for a financial target based on account goals and/or proposal wins, and deliver against it.
- Demonstrate a shift in mindset from projects to accounts — proactively maintaining and growing long-term client relationships.
- Team Leadership & Talent Development
- Lead project teams in a way that has a measurable positive effect on the development, quality of work, and retention of talent.
- Provide expert-level guidance, feedback, and mentorship to Directors, Associate Directors, and Research Managers.
- Support the Head of Qual with team leadership workstreams (e.g. improvements to WoW).
- Business Development & Basis Growth
- Play a starring role in proposal writing and new business pitches — producing winning, Basis-grade responses.
- Contribute actively to Basis marketing and thought leadership, creating content that builds awareness and reputation.
- Work closely with Principals/SVPs and the growth team to identify and develop new opportunities within existing and prospective accounts.
Skills & Experience
- Deep expertise in qualitative research across a broad range of methodologies, sectors, and client types.
- A track record of leading complex, high-profile qual projects independently and to an exceptional standard.
- Outstanding moderation and facilitation skills — credible and impressive in any client setting.
- Proven ability to convert strategic insight into compelling, commercially astute outputs and recommendations.
- Demonstrated experience managing senior client relationships and growing accounts beyond individual projects.
- Experience leading project teams and developing junior talent, with a reputation as a positive and enabling leader.
- Active involvement in business development: proposal writing, pitching, and contributing to marketing initiatives.
- Strong financial and commercial acumen — ability to manage costings, profitability, and resource allocation.
- A collaborative, ambitious mindset with a growth orientation and the resilience to operate at senior level.
What Makes You Basis Material
Senior Directors are a conscious, ambitious choice — not everyone will reach this level, nor do they need to. If you want to, and think you could, we want to hear from you. You will embody the Basis values in everything you do, be hungry for growth, and genuinely care about the quality of work that leaves your team.
Salary: £85,000+
Market Research Senior Director (Qualitative) in London employer: Basis Global
At Basis Global, we pride ourselves on being an exceptional employer that fosters a culture of excellence and growth. As a Senior Director, you will not only lead high-impact projects but also have the opportunity to mentor and develop talent within a collaborative environment. Our commitment to quality work and client relationships, combined with competitive compensation and a focus on professional development, makes Basis Global a rewarding place to advance your career in market research.
StudySmarter Expert Advice🤫
We think this is how you could land Market Research Senior Director (Qualitative) in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people know you, the better your chances of landing that Senior Director role.
✨Tip Number 2
Showcase your expertise! Create a portfolio or case studies that highlight your best work in qualitative research. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to client management and project leadership. We want you to shine and show them you’re the perfect fit for Basis!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are keen to join us directly.
We think you need these skills to ace Market Research Senior Director (Qualitative) in London
Some tips for your application 🫡
Showcase Your Expertise:When writing your application, make sure to highlight your deep expertise in qualitative research. We want to see how you've led complex projects and the impact you've made in previous roles. Be specific about your methodologies and the sectors you've worked in!
Tailor Your Approach:Don’t just send a generic application! Tailor your written responses to reflect the skills and experiences mentioned in the job description. We love it when candidates connect their past experiences directly to what we’re looking for at Basis Global.
Be Client-Focused:Remember, this role is all about client relationships. In your application, share examples of how you've built and maintained senior client relationships. Show us your commercial thinking and how you've identified revenue opportunities in the past!
Keep It Professional Yet Personal:While we appreciate professionalism, we also want to get a sense of who you are! Let your personality shine through in your writing. Share your passion for research and leadership, and don’t forget to apply through our website for the best chance of success!
How to prepare for a job interview at Basis Global
✨Know Your Research Inside Out
Before the interview, dive deep into qualitative research methodologies and be ready to discuss your past projects. Be prepared to share specific examples of how you've led complex projects and the impact they had on clients. This will show your expertise and confidence.
✨Showcase Your Leadership Skills
Highlight your experience in leading project teams and developing talent. Think of instances where you’ve provided mentorship or guidance to junior team members. This will demonstrate your ability to lead and inspire others, which is crucial for a Senior Director role.
✨Prepare for Client Scenarios
Anticipate questions about managing senior client relationships and driving account growth. Prepare to discuss how you've identified revenue opportunities in the past and how you plan to maintain long-term client relationships. This will showcase your commercial acumen.
✨Be Ready to Discuss Business Development
Since business development is key for this role, come equipped with examples of successful proposals or pitches you've been involved in. Talk about your contributions to marketing initiatives and how you've helped grow accounts. This will highlight your proactive mindset and strategic thinking.
