At a Glance
- Tasks: Lead exciting qualitative research projects and shape strategic decisions for top clients.
- Company: Join Basis Global, a vibrant agency known for its innovative approach to research.
- Benefits: Competitive salary, professional growth opportunities, and a supportive team culture.
- Other info: Be part of a dynamic team that values collaboration and quality.
- Why this job: Make a real impact by guiding clients with your expertise and creativity.
- Qualifications: 6+ years in qualitative research with strong leadership and analytical skills.
The predicted salary is between 60000 - 60000 € per year.
About the Role
A Research Director at Basis Global is a senior craftsperson and trusted client lead. You run major qualitative projects from kick‑off to debrief, set the quality bar for the work that leaves your team, and partner with senior clients to shape their strategic decisions. You manage and develop Research Managers and more junior team members, contribute meaningfully to new business, and act as a cultural leader within the practice.
What You’ll Do
- Research Leadership
- Design and lead complex, multi‑method qualitative projects independently from kick‑off through to final debrief.
- Set the analytical and creative direction on projects — defining the story, the structure, and the recommendations that move clients to action.
- Craft outstanding written outputs that combine rigour with narrative flair, with no intervention from seniors.
- Moderate and facilitate senior‑stakeholder workshops and debriefs that consistently raise the bar.
- Bring deep methodological expertise across IDIs, focus groups, ethnography, online communities, and creative qual techniques.
- Client & Account Leadership
- Own senior client relationships at director level — trusted as a strategic partner, not just a research lead.
- Anticipate client needs, surface opportunities, and shape the direction of accounts beyond individual projects.
- Take full ownership of project costings, profitability, and resourcing decisions — protecting margin without compromising quality.
- Experienced in proposal writing and new business pitches, producing compelling, winning responses.
- Team Leadership
- Manage and develop Research Managers and more junior team members, with a measurable positive impact on their growth and retention.
- Set the quality standard on projects you oversee — providing sharp, generous feedback that pushes the team forward.
- Be a positive, energising presence — modelling Basis values for the team to follow.
- Help shape internal practice — sharing methodological innovations and contributing to ways of working.
- Business Contribution
- Partner with senior leadership on business development, identifying and converting growth opportunities within existing accounts.
- Contribute to Basis thought leadership and marketing — helping build our reputation in the market.
Skills & Experience
- Significant experience in qualitative research within an agency or consultancy, typically 6+ years.
- Mastery of qual methodologies — IDIs, focus groups, ethnography, online communities, and creative or projective techniques.
- Outstanding moderation, facilitation, and analytical skills, credible at the most senior client level.
- A track record of leading complex, multi‑strand qual projects independently and to an exceptional standard.
- Significant experience structuring, writing and delivering debrief reports, with minimal to no senior input.
- Experience in setting expectations, guiding and reviewing RE-AD researchers work.
- Demonstrated experience managing senior client relationships and growing accounts beyond individual projects.
- Experience managing, developing, and getting the best out of a project team.
- Strong commercial acumen — comfortable owning costings, profitability, and resourcing decisions.
- Active contribution to business development: proposal writing, and pitching.
- A collaborative, ambitious mindset and a genuine care for the quality of the work that leaves your team.
What Makes You Basis Material
Research Directors are senior practitioners we trust to fly the flag for Basis quality. You will embody our values — bright, quick, warm, ambitious, creative, independent, and resourceful — and bring them to every project, every client interaction, and every team you lead.
Salary: £60,000+
Market Research Director (Qualitative) in London employer: Basis Global
At Basis Global, we pride ourselves on being an exceptional employer that fosters a vibrant and collaborative work culture. As a Market Research Director, you will not only lead impactful qualitative projects but also have the opportunity to mentor and develop junior team members, ensuring their growth within a supportive environment. Our commitment to quality and innovation, combined with competitive salaries and a focus on employee well-being, makes Basis Global a rewarding place to advance your career in market research.
StudySmarter Expert Advice🤫
We think this is how you could land Market Research Director (Qualitative) in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on a Market Research Director role that’s not even advertised yet.
✨Tip Number 2
Show off your expertise! Create a portfolio showcasing your best qualitative projects. When you land that interview, having tangible examples of your work will set you apart from the competition.
✨Tip Number 3
Practice makes perfect! Prepare for interviews by rehearsing answers to common questions about your experience in leading complex projects and managing client relationships. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining our team. Plus, it’s a great way to ensure your application gets the attention it deserves.
We think you need these skills to ace Market Research Director (Qualitative) in London
Some tips for your application 🫡
Showcase Your Experience:Make sure to highlight your significant experience in qualitative research. We want to see how you've led complex projects and the methodologies you've mastered. Use specific examples that demonstrate your skills and achievements.
Craft a Compelling Narrative:When writing your application, think of it as telling a story. We love a good narrative flair! Make sure your written outputs reflect both rigour and creativity, just like the work we do at StudySmarter.
Tailor Your Application:Don’t just send a generic application. Tailor it to the role of Market Research Director. Show us how your values align with ours and how you can contribute to our team culture. We appreciate authenticity!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss any important details about the role.
How to prepare for a job interview at Basis Global
✨Know Your Methodologies
Make sure you brush up on your qualitative research methodologies, especially IDIs, focus groups, and ethnography. Be ready to discuss how you've applied these techniques in past projects and how they can benefit the company.
✨Showcase Your Leadership Skills
Prepare examples of how you've managed and developed teams in previous roles. Highlight specific instances where your feedback has positively impacted team performance and project outcomes.
✨Client Relationship Mastery
Think about your experience with senior client relationships. Be prepared to share stories that demonstrate your ability to anticipate client needs and how you've successfully shaped account directions beyond individual projects.
✨Craft Compelling Narratives
Since you'll be expected to produce outstanding written outputs, practice summarising complex information into clear, engaging narratives. Bring samples of your work to showcase your writing skills and analytical prowess.
