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- Tasks: Lead our social media strategy and create engaging content across platforms.
- Company: BASE SKNCARE is a fast-growing UK skincare brand focused on simplifying skincare routines.
- Benefits: Enjoy hybrid work flexibility, competitive salary, performance bonuses, and a product allowance.
- Why this job: Join a small, dynamic team and shape the future of a beloved skincare brand.
- Qualifications: 2+ years in social media or content roles with a knack for community engagement.
- Other info: Work directly with our co-founder and make a real impact in a growing company.
The predicted salary is between 28800 - 48000 £ per year.
Location: Cheshire (Hybrid)
Salary: Competitive Salary + Bonus
Company: BASE SKNCARE
Reports to: Co-Founder (Amy)
About BASE
We’re a fast-growing UK skincare brand on a mission to simplify skincare without compromising results. Created by Aesthetician Amy, our goal is to help women feel confident in their skin with her expert-led routine that takes just five minutes a day. Since launching, we’ve built a loyal customer base, earned over 1,000 five-star reviews, and become known for our hero product - The 5 Minute Kit - a complete, science-backed routine that delivers visible results and fits effortlessly into real life. Now, we’re entering our next phase: expanding our product line, growing internationally, and deepening our community connection through content, education and storytelling. With big ambitions and a small, agile team, we’re building something meaningful and we’re just getting started.
The Mission
To build a standout organic social presence that not only looks beautiful, but truly connects. You’ll be responsible for driving growth, creating content that stops the scroll and turning our community into superfans. Our goal is for BASE to become the most trusted, talked-about and loved skincare brand on social - and you’ll be the one bringing that vision to life, one post, story and reel at a time.
The Role
Social media is the beating heart of BASE - it’s where we connect, share and grow our incredible community of women. We’re on the lookout for an ambitious, creative and culture-obsessed Social Media Manager to join us on this exciting journey. You’ll work directly with Amy (our co-founder and qualified Aesthetician) to shape our social presence across Instagram, TikTok, YouTube and beyond. From strategy to execution, you’ll lead all things organic, help us scale our community and play a big role in taking BASE to its next chapter of growth. We’re a small but mighty team of three, so this role is perfect for someone who’s ready to roll up their sleeves, contribute big ideas, wear multiple hats and grow as we grow.
What You’ll Own
- Own our social strategy and content across Instagram, TikTok and YouTube Shorts
- Plan, script, post and optimise a high-performing content calendar
- Ideate, film and edit short-form video content (with Amy + freelancers/agencies)
- Collaborate with our paid ads team to fuel performance with organic-first UGC
- Launch and manage long-form YouTube content alongside Amy
- Track and report on key social KPIs – from engagement to revenue impact
- Build and maintain relationships with creators/influencers for standout UGC
- Stay plugged into the skincare and social worlds – trends, memes, moments and more
What We’re Looking For
- 2+ Years in a social/content/brand role
- Proven success growing social accounts and creating content
- Expertise in Reels, TikTok and short-form video - either hands-on or directing others
- A people-person - you get what makes communities tick and love building connection
- Brilliant copy skills - whether scripting a Reel or writing a caption, you know how to engage people
- A natural feel for culture and trends - you’re always online and ahead of what’s next
- A sharp commercial mindset - you care about content that performs, not just content that’s pretty
Nice-to-Haves
- Experience in skincare, beauty, wellness or cosmetics
- Design ability in Canva, Figma or video editing software (CapCut)
- Built a personal or niche social page (beauty, fitness, aesthetics etc.)
- Creator or influencer relationships
What You’ll Get
- Direct access to our co-founder and leadership of a core growth channel
- The chance to shape the future of one of the UK’s most exciting skincare brands
- A small, agile team where your ideas and voice will truly count
- Room to learn, grow and try new things as we scale
- Competitive salary + performance bonus + product allowance
- Hybrid flexibility: remote with 1–2 in-person days each week
What Success Looks Like
- Growing and engaging a loyal social community
- Creating content that not only looks great, but drives clicks and sales
- Elevating our brand aesthetic and storytelling across every platform
- Jumping on trends, testing new ideas and keeping us culturally relevant
- Building meaningful partnerships that expand our reach and brand love
- Collaborating seamlessly with our founders, agencies and community
Ready to be part of something special? We’d love to hear from you. Send your CV and cover letter to careers@baseskncare.co.uk or simply click the button below to apply via LinkedIn.
Social Media Manager employer: BASE SKNCARE
Contact Detail:
BASE SKNCARE Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager
✨Tip Number 1
Familiarise yourself with BASE SKNCARE's brand voice and aesthetic. Spend time engaging with their social media channels to understand the type of content they produce and the community they’ve built. This will help you tailor your approach and demonstrate your genuine interest in the brand during any discussions.
✨Tip Number 2
Showcase your creativity by preparing a few mock social media posts or campaigns that align with BASE's mission. Highlight how your ideas can drive engagement and growth, as this will illustrate your proactive mindset and ability to contribute from day one.
✨Tip Number 3
Network with professionals in the skincare and beauty industry, especially those who have experience in social media management. Attend relevant events or join online communities to build connections that could provide insights or even referrals for your application.
✨Tip Number 4
Stay updated on the latest trends in social media and skincare. Being knowledgeable about current trends will not only help you in interviews but also show that you are passionate about the industry and ready to bring fresh ideas to BASE SKNCARE.
We think you need these skills to ace Social Media Manager
Some tips for your application 🫡
Understand the Brand: Before applying, take some time to understand BASE SKNCARE's mission and values. Familiarise yourself with their products and social media presence. This will help you tailor your application to show how you can contribute to their goals.
Craft a Tailored CV: Highlight your relevant experience in social media management, particularly focusing on your success in growing accounts and creating engaging content. Use metrics to demonstrate your impact, such as follower growth or engagement rates.
Write a Compelling Cover Letter: In your cover letter, express your passion for skincare and social media. Mention specific examples of your work that align with BASE's mission, and explain how your skills can help elevate their brand presence.
Showcase Your Creativity: If possible, include links to your previous work or a portfolio showcasing your social media campaigns, especially those involving short-form video content. This will give them a taste of your creative style and ability to engage audiences.
How to prepare for a job interview at BASE SKNCARE
✨Showcase Your Creativity
As a Social Media Manager, creativity is key. Prepare to discuss your past campaigns and how you’ve used innovative ideas to engage audiences. Bring examples of your work that demonstrate your ability to create eye-catching content.
✨Know the Brand Inside Out
Familiarise yourself with BASE SKNCARE’s products, mission, and social media presence. Be ready to share your thoughts on their current strategy and suggest improvements or new ideas that align with their goals.
✨Demonstrate Your Understanding of Trends
Stay updated on the latest trends in skincare and social media. During the interview, mention specific trends you think could benefit BASE and how you would implement them to grow their community.
✨Prepare for Collaboration Questions
Since you'll be working closely with the co-founder and other team members, be prepared to discuss your experience in collaborative environments. Share examples of how you've successfully worked with others to achieve common goals.