Marketing Manager – AI + Digital in London

Role: Marketing Manager – AI + Digital

Reports to: Head of Partnerships and Marketing

Contract: Full-time

Location: London (Hybrid, 3 days in the office)

Hours: 37.5 per week

Position overview:

As a multi-award-winning managed service provider, Base Media Cloud is seeking a forward-thinking Marketing Manager (AI + Digital) who will own digital demand generation end-to-end using AI to accelerate smart, human-led innovative digital marketing efforts. The successful candidate's remit is to deliver multi-channel marketing activity to support the overall objective of driving quality lead generation to fill the sales pipeline and raise brand awareness. This role helps to bridge the gap between traditional digital marketing expertise and AI capabilities, leading to more efficient, optimised and data-driven campaigns, with personalised marketing strategies. Delivery of content creation for these campaigns is key in this role.

Role Responsibilities:

• Own the plan > build > launch > measure loop for digital campaigns across paid, earned, owned, and partner channels.
• Map and execute multi-step campaign workflows/journeys (email, website, paid, social, webinars/events) with personalisation and retargeting. This includes the generation of engaging content for each Ideal Customer Profile (ICP).
• Maintain healthy CRM/MA hygiene (HubSpot), including lead scoring, workflows, segmentation of target lists and attribution.
• Create and commission high-quality assets (landing pages, emails, ads, one pagers, press ready copy); review AI-generated drafts with a critical eye.
• Collaborate with Sales weekly to review funnel performance and iterate tactics.
• Work with partners on joint content and campaigns to supercharge partnered growth.
• Plan for key industry events and tradeshows to drive meetings and in-pipe opportunities.

Skills, Focus and Attributes:

• Full funnel demand strategy: Build and run a clear plan aligned to commercial goals - ICP, messaging, channels, budget and sequencing.
• Campaign orchestration & personalisation: Design multitouch journeys (awareness > consideration > conversion) with behaviour-based triggers, testing and conversion rate optimisation (CRO).
• Sales alignment & enablement: Define SLAs and handoff, keep lead scoring honest, and create enablement that improves MQL > SQL > Opportunity conversion.
• Measurement & iteration: Create dashboards in CRM (HubSpot), set hypotheses, run test/learn cycles, and double down on what drives qualified pipeline.
• AI assisted, human led execution: Use AI for speed (research, analysis, QA, segmentation ideas) while safeguarding strategy, brand voice and quality.

What you'll bring:

• Years B2B digital/demand gen experience in a scaling environment, owning strategy and execution.
• Proven track record generating high-quality leads and measurable pipeline; confident with CRO, A/B testing and multichannel journey design.
• Strong HubSpot and CRM skills: data management, workflows, lead scoring, reporting and attribution.
• Analytical, commercial, and comfortable presenting insights and trade-offs to stakeholders.
• AI fluency (research, data analysis, content QA, audience insights) with human led strategic judgement and copy standards.

Other core skills:

• Excellent copywriting (thought pieces, technical summaries, press ready content).
• A deep understanding of how to generate leads from digital marketing that deliver against Base Media Cloud's growth strategies against these three pillars: 1) Outbound Growth, 2) Partner Led Growth 3) Upsell Growth (Account Based Marketing).
• A proactive approach with behaviours aligned to the Base CORE values.
• Experience working in a fast-paced high growth business.

What success looks like:

In the first 90 days, you will:

• Audit the current outbound campaigns, website conversion, scoring, reporting, and attribution.
• Clarify ICPs, personas, and messaging priorities across our target verticals and buying groups.
• Launch a focused set of campaigns aligned to our growth pillars, with clear success metrics and sales handoff.
• Stand up dashboards that track the metrics that matter, from engagement to pipeline outcomes.

Ongoing, you will be measured on:

• Pipeline sourced and influenced, by channel and by growth pillar.
• Lead quality and conversion rates, MQL to opportunity.
• CPL, CAC contribution, and campaign ROI.
• Website and landing page conversion rate improvement.
• Event and partner marketing outputs, including meetings generated and opportunities created.

Benefits:

• Employer Pension Scheme (we match your pension contributions at 5% every month)
• Death In Service (DIS) Insurance Scheme
• Staff Savings Benefits Scheme
• Days holiday + Public Holidays
• Experienced training for ongoing professional development
• Central London Office

About Base Media Cloud:

Cloud Native Media Services | Reimagining workflows in the cloud

Base Media Cloud is on a mission to democratize cloud services for all businesses helping them to store, process and manage content at scale with integrated online media solutions. Base Media Cloud's one provider model offers affordable cloud storage, media asset management, and media workflow integrations. Each solution includes tailored support strengthened with ISO27001-certified security practices at every layer. We enable our customers to centralize, secure and efficiently index media files in one content hub.

Base Media Cloud provides award-winning cloud services to a range of clients across multiple industries, including global online video brands like LADbible Group, cutting-edge sports podcasts such as High Performance, and prestigious film and broadcast studios such as Twickenham Film Studios and Narrative Entertainment.

The culture at Base Media Cloud is a core aspect of the business. The following values underpin the day-to-day working culture at the company:

• We are bold.
• We are honest.
• We are empathetic.
• We are collaborative.
• We are curious.

How to apply:

We would love to hear why you want to work for Base Media Cloud and what you will bring to the table. You can upload a cover letter below and tell us a bit more about you, your interests, and your experience. If you are successfully short-listed for an interview, one of our team will be in touch to discuss the next steps.

Please note - Base Media Cloud cannot support sponsorship requests and all candidates must have the legal right to work in the UK. Base Media Cloud is an equal opportunities employer and does not discriminate on grounds of sex, sexual orientation, marital status, race, colour, ethnic origin, disability, age or political or religious belief in its recruitment or other employment policies.