Assistant General Manager - London West

As the Assistant General Manager, you’ll work in partnership with the General Manager (GM) to lead and support the day-to-day operations, team performance, and client experience of your studio. You are second in command, playing a critical role in driving studio success across client acquisition, retention, and engagement. You’ll contribute to a high-performing, people-first culture by helping to recruit, coach, and motivate the in-studio team while ensuring Barry’s values and hospitality standards are consistently brought to life. This role is both operational and community-focused, requiring strong leadership, a client-centric mindset, and a hands-on approach to building and nurturing an exceptional studio environment.

Essential Duties

• Deliver Barry’s brand vision in-studio, ensuring an exceptional and consistent client journey at all touchpoints.
• Support all client experience processes, including first-timer protocols, feedback responses, and loyalty programs.
• Coach and develop studio teams to uphold Barry’s hospitality standards, client service expectations, and in-studio etiquette.
• Execute milestone, surprise-and-delight, and loyalty activations that enhance client retention and studio culture.
• Assist with special event planning and local engagement activations.
• Support delivery of national and regional marketing campaigns and work to meet client acquisition and attendance targets.
• Contribute to growing and maintaining a strong local community and foster meaningful connections with clients and team members.

Studio Operations

• Maintain a 40-hour weekly presence, leading from the front and supporting the GM with studio coverage and floor management.
• Oversee daily studio operations including opening/closing duties, class check-ins, and overall presentation of the space.
• Support the GM in ensuring the studio achieves business performance KPIs and compliance with company standards.
• Take an active role in managing studio resources and inventory across Fuel Bar, Retail, and Red Room areas.
• Assist with staff scheduling, holiday cover, and emergency shift support.
• Conduct or support weekly/monthly operational and health & safety checks, escalating issues appropriately.
• Partner with the GM on facility upkeep, reporting maintenance needs, and ensuring the studio environment is clean, safe, and brand-aligned.

Team Leadership & Development

• Act as the primary point of contact in the GM’s absence, reporting to the Director, Operations where needed.
• Support with recruiting, onboarding, and developing team members, helping to create a strong talent pipeline.
• Coach and supervise studio staff during shifts, role modeling Barry’s values and service standards.
• Deliver feedback, support skill development, and foster a collaborative, high-performing team culture.
• Ensure studio communications are shared effectively and company updates are cascaded to all in-studio employees.
• Promote a sense of pride, inclusivity, and ownership among the team.

Culture & Brand Representation

• Embody Barry’s mission and values daily, both in-studio and within the wider fitness and local community.
• Promote and enhance team engagement, contributing to a positive studio environment.
• Take an active role in studio-based celebrations, recognitions, and regional initiatives.
• Serve as an ambassador of the Barry’s brand in all interactions—client-facing and internal.

Competencies

• Drives Results: Creates new and innovative ways to achieve business success.
• Accountability: Holds oneself and team responsible for required actions and behaviours.
• Client Focus: Anticipates client needs and provides services that are beyond client expectations.

Minimum Requirements

• 2+ years of leadership experience in a client-facing, operations-driven environment (fitness, retail, hospitality, or related field).
• Proven ability to manage, motivate, and develop diverse teams in high-volume settings.
• Operational and analytical mindset with strong attention to detail and performance metrics.
• Exceptional interpersonal, communication, and problem-solving skills.
• A passion for health, wellness, and creating meaningful client connections.
• Availability to work a flexible schedule including evenings, weekends, and holidays as needed.

Essential Skills & Abilities

• 1-3 years of fitness management or relevant related experience (hospitality, retail, food/beverage, etc.).
• Bachelor's degree or equivalent experience.
• Availability for full-time work during non-traditional hours, including early mornings, late evenings, weekends, and holidays.
• Ability to train, lead, motivate, and delegate to a team of employees.
• Ability to handle multiple projects in a fast-paced environment and in a time-sensitive environment.
• Ability to work cooperatively and effectively with different personality types as well as other departments, vendors, and clients.
• Exceptional written and oral communication, organization, and time management skills.
• Detail-oriented mindset, with an eye for customer satisfaction.
• Proven dependability and reliability.
• Friendly, outgoing personality and can-do, optimistic attitude.
• Professional in appearance and behaviour at all times.
• Enthusiasm for the Barry’s brand.
• Ability to kneel, bend, reach, climb, and stand for long durations of time.
• Ability to move and lift equipment and supplies of 30+ pounds.

This job description indicates in general terms the type and level of work performed as well as the typical responsibilities of employees in this role. The duties described are not intended to be all-inclusive to any specific employee.