Assistant General Manager - London SW1

We appreciate your interest in employment with Barry’s! Barry’s is committed to a policy of equal employment opportunity and will not discriminate against an applicant or employee on the basis of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex or sexual orientation. If you need assistance in completing this application or with the application process because of a disability, please contact the People and Culture Department.

Barry’s is the Best Workout in the World. Founded in West Hollywood in 1998, it’s the original strength and cardio interval fitness experience that provides an immersive, high-intensity, one-hour workout that’s as effective as it is fun. Our fitness classes alternate between working out with weights and running on a treadmill. Each day focuses on a different muscle group in order to achieve real results and to prevent injuries. Our program is designed to tone muscle and maximize fat loss while spiking the metabolism for up to 48 hours following the class. Please be aware that smoking is prohibited in all indoor areas of Barry’s studios and Head Office.

Position Summary

As the Assistant General Manager, you’ll work in partnership with the General Manager (GM) to lead and support the day-to-day operations, team performance, and client experience of your studio. You are second in command, playing a critical role in driving studio success across client acquisition, retention, and engagement. You’ll contribute to a high-performing, people-first culture by helping to recruit, coach, and motivate the in-studio team while ensuring Barry’s values and hospitality standards are consistently brought to life. This role is both operational and community-focused, requiring strong leadership, a client-centric mindset, and a hands-on approach to building and nurturing an exceptional studio environment.

Key Responsibilities

• Client Experience & Community
  • Deliver Barry’s brand vision in-studio, ensuring an exceptional and consistent client journey at all touchpoints.
  • Support all client experience processes, including first-timer protocols, feedback responses, and loyalty programs.
  • Coach and develop studio teams to uphold Barry’s hospitality standards, client service expectations, and in-studio etiquette.
  • Execute milestone, surprise-and-delight, and loyalty activations that enhance client retention and studio culture.
  • Assist with special event planning and local engagement activations.
  • Support delivery of national and regional marketing campaigns and work to meet client acquisition and attendance targets.
  • Contribute to growing and maintaining a strong local community and foster meaningful connections with clients and team members.
• Studio Operations
  • Maintain a 40-hour weekly presence, leading from the front and supporting the GM with studio coverage and floor management.
  • Oversee daily studio operations including opening/closing duties, class check-ins, and overall presentation of the space.
  • Support the GM in ensuring the studio achieves business performance KPIs and compliance with company standards.
  • Take an active role in managing studio resources and inventory across Fuel Bar, Retail, and Red Room areas.
  • Assist with staff scheduling, holiday cover, and emergency shift support.
  • Conduct or support weekly/monthly operational and health & safety checks, escalating issues appropriately.
  • Partner with the GM on facility upkeep, reporting maintenance needs, and ensuring the studio environment is clean, safe, and brand-aligned.
  • Act as the primary point of contact in the GM’s absence, reporting to the Director, Operations where needed.
  • Support with recruiting, onboarding, and developing team members, helping to create a strong talent pipeline.
  • Coach and supervise studio staff during shifts, role-modeling Barry’s values and service standards.
  • Deliver feedback, support skill development, and foster a collaborative, high-performing team culture.
  • Ensure studio communications are shared effectively and company updates are cascaded to all in-studio employees.
  • Promote a sense of pride, inclusivity, and ownership among the team.
• Culture & Brand Representation
  • Embodied Barry’s mission and values daily, both in-studio and within the wider fitness and local community.
  • Promote and enhance team engagement, contributing to a positive studio environment.
  • Take an active role in studio-based celebrations, recognitions, and regional initiatives.
  • Serve as an ambassador of the Barry’s brand in all interactions—client-facing and internal.

Authority and High-Level Requirements

Employees in this position have the authority, in the interest of the Company and exercising their own independent judgement to hire, discipline.