National Account Executive

Location: London (Hybrid: 3 days in the office, 2 days at home)

Company: Barry M Cosmetics

Reporting to: Head of Account Management

Role Overview

As a National Account Executive, you will be instrumental in driving national revenue and market share growth. You’ll build and nurture relationships with key retail partners (both in-store and online), oversee promotional activities, manage point-of-sale materials and product stands, and contribute to strategic business decisions through robust sales analysis and reporting.

Key Responsibilities

• Account Management
  • Develop and maintain strong relationships with national retail accounts.
  • Act as the primary contact and ensure accounts are supported and aligned with targets.
• Sales Strategy & Planning
  • Devise and execute sales strategies aligned with brand goals.
  • Leverage consumer and market insight to capitalise on growth opportunities.
  • Coordinate promotional plans with the sales and marketing teams.
• Point-of-Sale & Stand Management
  • Ensure retail partners’ product stands are well-presented and updated regularly.
  • Coordinate the delivery, installation, and replenishment of POS materials and product displays according to agreed schedules and retailer standards.
  • Partner with retail operations teams to resolve any in-store merchandising or display issues promptly.
• Sales Analysis & Reporting
  • Lead comprehensive sales performance analysis, using Excel as a key tool.
  • Prepare detailed reports and dashboards to share results, insights, and next steps at cross-functional sales meetings.
  • Ensure that data-driven decisions guide strategy and execution.
• Forecasting & Budgeting
  • Collaborate with internal teams to produce accurate sales forecasts.
  • Monitor promotional budgets and manage spend to optimise ROI.
• Cross-Functional Collaboration
  • Partner with marketing, product development, design, and supply chain teams.
  • Provide feedback based on market trends and customer insights.
• Market Analysis
  • Monitor competitor activity and industry trends.
  • Utilise data to recommend adjustments to strategies, products, and positioning.
• Performance Metrics
  • Define and track KPIs to measure and evaluate sales strategy effectiveness.
  • Present sales reports and market insights at regular meetings.
• Organisational Excellence
  • Maintain meticulous records and systems to ensure tasks are organised and deadlines are met.
  • Demonstrate strong project management skills, keeping multiple initiatives on track.

Qualifications

• Proven track record in national account management within FMCG or beauty industry.
• Proficiency in Microsoft Excel, including PivotTables, VLOOKUP/XLOOKUP and Charts.
• Strong sales analysis and reporting skills—comfortable turning data into insights and presentations.
• Experience managing POS materials, product displays, and stand merchandising in retail.
• Excellent negotiation, communication, and interpersonal skills.
• Highly organised with exceptional attention to detail and ability to multitask.
• Strategic thinker with a results-driven mindset.
• Experience with top grocers or major high-street retailers preferred.

Benefits:

• Performance-based bonuses.
• Comprehensive benefits package.
• A collaborative and innovative work environment.
• Employee discounts on our extensive range of colour cosmetics products.

Barry M Cosmetics embraces diversity and is committed to fostering an inclusive work environment. We warmly welcome applications from suitably qualified candidates, irrespective of their gender, race, disability, age, sexual orientation, gender identity, religious beliefs, marital status, or pregnancy and maternity status.