At a Glance
- Tasks: Lead global marketing strategies for Bakery, Pastry & Biscuits across diverse customer segments.
- Company: Join Barry Callebaut, a leader in the Food & Beverage industry with a focus on innovation.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and travel.
- Other info: Embrace diversity and inclusion in a collaborative, innovative workplace.
- Why this job: Make a real impact on global campaigns and customer experiences in the food sector.
- Qualifications: Master's degree and 6+ years of marketing experience in B2B/B2C food environments.
The predicted salary is between 70000 - 90000 £ per year.
About the Role
As Global Marketing Lead for Bakery, Pastry & Biscuits you will play a pivotal role in executing the global growth strategy for the Bakery & Pastry market across multiple customer segments, including Food Manufacturers, Retailers, Global Accounts, Chains and Gourmet customers, with a particular focus on Food Manufacturers and Retailers. Working closely with Portfolio, Innovation, Callebaut Academy, Digital and Commercial teams, you will drive the development and deployment of scalable customer solutions, global campaigns and growth initiatives that strengthen Barry Callebaut's position in the BAPA segment. This role combines strategic thinking, cross-functional collaboration and hands‑on execution, offering the opportunity to influence global segment growth and customer experience across regions. The position is offered as a temporary maternity cover contract, based in Western Europe or Central & Eastern Europe with approximately 20% travel.
Key Responsibilities
- Lead the development and deployment of the Bakery & Pastry global campaign across priority regions and local markets.
- Align key stakeholders across Marketing, Sales, Consumer & Market Insights, R&D, Chefs and Commercial teams.
- Create inspiring concepts, activation platforms and toolkits that can be adopted and scaled across markets.
- Ensure campaign execution is delivered on time, within budget and with a continuous improvement mindset.
- Partner with Portfolio and Innovation teams to develop end‑to‑end segment solutions and value propositions.
- Translate customer, consumer and market insights into compelling concepts, applications and commercial opportunities.
- Support solution selling through strong portfolio storytelling and innovation deployment.
- Ensure alignment with country cluster strategies where Bakery & Pastry is a strategic priority.
- Drive implementation of the global BAPA & Biscuits growth strategy.
- Collaborate with Portfolio & Innovation teams to deploy core portfolio and innovation initiatives.
- Work with Callebaut Academy teams to elevate customer experience.
- Partner with Digital teams to increase scalability and reach.
- Support Regional Business Development teams in bringing strategies to life across markets.
- Build and lead a cross‑functional community of segment experts.
- Share best practices, campaign learnings and segment insights across regions.
- Support internal and external stakeholders with segment expertise, trends and recommendations.
- Act as an ambassador for the Global Customer Experience Centre of Excellence.
- Collaborate with Innovation teams to identify portfolio gaps and future growth opportunities.
- Contribute to shaping the innovation pipeline through market and customer insights.
- Support initiatives that drive customer engagement, segment growth and enhanced customer experience.
About You
- Master's degree in Business, Economics, Food Engineering or a related field.
- Minimum 6 years of marketing experience in B2B and/or B2C environments within Food & Beverage.
- Experience working in global, regional or local marketing roles.
- Strong project management and stakeholder management skills. Proven ability to work across functions and influence diverse teams.
- Strong understanding of Food Manufacturers, Retailers and private label businesses. Experience in multicultural and international environments.
- Ability to translate consumer and market insights into compelling concepts and campaigns.
- Strong analytical skills combined with commercial acumen.
- Fluent in English; additional languages are an advantage.
- Inspiring and confident communicator with strong influencing skills.
- Naturally curious, especially about food, products and innovation.
- Creative, customer-focused and commercially minded. Hands‑on while maintaining a strategic perspective.
- Agile, adaptable and comfortable navigating complexity.
- Positive mindset with a passion for delivering results.
At Barry Callebaut, we are committed to Diversity & Inclusion. United by our strong values, we thrive on the diversity of who we are, where we come from, what we’ve experienced and how we think. We are committed to nurturing an inclusive environment where people can truly be themselves, grow to their full potential and feel they belong.
StudySmarter Expert Advice🤫
We think this is how you could land Global Marketing Lead for Bakery, Pastry & Biscuits in Banbury
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Barry Callebaut Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Barry Callebaut Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Barry Callebaut Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Barry Callebaut Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global Marketing Lead for Bakery, Pastry & Biscuits in Banbury
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Barry Callebaut Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Barry Callebaut Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Barry Callebaut Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Barry Callebaut Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Barry Callebaut Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Barry Callebaut Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
