At a Glance
- Tasks: Lead consumer insights projects to drive strategic decisions and business growth.
- Company: Join a dynamic team focused on consumer-centric strategies in the FMCG industry.
- Benefits: Competitive salary, career development opportunities, and a collaborative work environment.
- Other info: Opportunity to work with cross-functional teams and drive consumer-first initiatives.
- Why this job: Shape impactful strategies and influence key decisions with your insights.
- Qualifications: Experience in Consumer & Market Insights and strong analytical skills required.
The predicted salary is between 60000 - 80000 £ per year.
We are currently hiring for a driven and experienced CMI leader to join our team and play a pivotal role in shaping consumer‑centric strategies. This role will focus on generating actionable insights to support business growth, working closely with cross‑functional teams to influence key decisions across marketing, innovation, and commercial functions. You will bring a strong understanding of consumers and markets, ensuring that insights are translated into impactful business outcomes.
Responsibilities
- Lead and deliver Consumer & Market Insight (CMI) projects to support strategic decision‑making
- Translate complex data and insights into clear, compelling recommendations for stakeholders
- Partner closely with Marketing, Sales, and Innovation teams to shape product, brand, and category strategies
- Design and manage quantitative and qualitative research initiatives
- Drive a consumer‑first mindset across the organization
- Influence senior stakeholders through strong storytelling and insight‑driven narratives
- Monitor market trends, consumer behaviors, and competitor activities to identify opportunities for growth
- Ensure best‑in‑class research methodologies and continuous improvement of insight capabilities
Qualifications
- Solid experience in Consumer & Market Insights (CMI), ideally within the food or FMCG industry
- Proven ability to influence stakeholders and drive decisions through insights
- Strong analytical skills with the ability to synthesize data into actionable recommendations
- Excellent communication and storytelling capabilities
- Collaborative mindset with experience working across multiple functions
- Commercial acumen and a strong understanding of consumer‑driven growth
- Degree in Marketing, Business, Psychology, or a related field, or equivalent experience
Director Global Consumer and Market Insights in Banbury employer: Barry Callebaut AG
Join a dynamic and innovative team where your expertise in Consumer & Market Insights will directly influence strategic decisions and drive business growth. Our collaborative work culture fosters creativity and encourages professional development, offering you the opportunity to lead impactful projects in a thriving environment. Located in a vibrant area, we provide a supportive atmosphere that values consumer-centric strategies and empowers you to make a meaningful difference.
StudySmarter Expert Advice🤫
We think this is how you could land Director Global Consumer and Market Insights in Banbury
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Barry Callebaut AG and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Barry Callebaut AG are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Barry Callebaut AG on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Barry Callebaut AG. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director Global Consumer and Market Insights in Banbury
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Barry Callebaut AG. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Barry Callebaut AG:Show us that you’ve done your homework! In your application, briefly mention what you admire about Barry Callebaut AG’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Barry Callebaut AG
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Barry Callebaut AG will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Barry Callebaut AG, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
