At a Glance
- Tasks: Lead a dynamic sales team and develop strategies for major UK retailers.
- Company: One of the UK's top importers of premium outdoor and garden products.
- Benefits: Competitive salary, career growth, and the chance to shape the future of the business.
- Other info: Join a vibrant team focused on sustainable growth and innovation.
- Why this job: Make a real impact in the thriving garden tools market with your leadership skills.
- Qualifications: Proven sales leadership experience and strong relationship-building abilities.
The predicted salary is between 51750 - 63250 £ per year.
Type
Full-Time, Permanent
We are one of the UK's leading importers and distributors of premium outdoor, garden, leisure and consumer products.
As we continue to grow our Outdoor Division, we are looking for an experienced and commercially astute Commercial Sales Manager to lead our UK sales function and help shape the future direction of the business.
The Role
Reporting to the Head of Outdoor and leading a team of six, including the Field Sales Manager and National and Key Account Managers, this is a senior, strategic role with responsibility for developing and delivering the UK sales strategy across the DIY, hardware, garden, giftware and leisure sectors.
You will shape and strengthen trading relationships with major national retailers, lead pricing and promotional negotiations, identify new commercial opportunities, and drive sustainable, profitable growth.
Combining strategic vision with strong commercial leadership, you will play a pivotal role in building the omnichannel foundations for long-term market share growth while leading a high-performing sales team to deliver ambitious business objectives.
Key Responsibilities
- Develop and deliver the UK sales strategy aligned to business objectives.
- Lead, motivate and develop a team of National and Key Account Managers.
- Build and strengthen relationships with major UK retailers and buying groups.
- Negotiate commercial agreements, pricing and promotional activity.
- Develop joint business plans with strategic customers.
- Identify new market opportunities, channels and routes to market.
- Drive sales, profitability and market share growth.
- Support ecommerce and omnichannel growth initiatives.
- Monitor market trends, competitor activity and customer developments.
- Provide commercial insight and recommendations to senior leadership.
About You
We're looking for a commercially driven leader who combines strategic thinking with excellent relationship-building skills.
You will ideally have
- Significant sales leadership experience within UK retail.
- Experience managing major national retail accounts.
- A proven track record of delivering sustainable sales growth.
- Strong commercial negotiation and influencing skills.
- Experience working within DIY, garden, hardware, leisure, home or related consumer product sectors.
- Strong understanding of retail buying structures and category management.
- Experience leading and developing high-performing sales teams.
- Excellent communication, planning and stakeholder management skills.
- A full UK driving licence.
- #J-18808-Ljbffr
Commercial Sales Manager – Garden Tools in Bicester employer: Barrus
Join a dynamic and supportive team as a Workshop Mechanic, where your skills will be valued and your contributions recognised. Our company fosters a culture of continuous improvement and prioritises health and safety, ensuring you work in a clean and organised environment. With opportunities for professional growth and development, this role offers a rewarding career path in a thriving production setting.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Sales Manager – Garden Tools in Bicester
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Commercial Sales Manager – Garden Tools at Barrus, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Barrus. Tailor your message to explain why you’re drawn to them and how you can contribute as a Commercial Sales Manager – Garden Tools. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Commercial Sales Manager – Garden Tools in Bicester
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Barrus:When writing your cover letter, make sure to tailor your message specifically for Barrus. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Barrus
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Barrus that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Barrus that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Barrus’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
