Regional Business Development Manager (Permanent)

Contract and working pattern: Field based, permanent

Reports To: National Account Manager

Employing around 850 people across the UK, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.

For 150 years AG Barr has been building great brands and is home to some of the nations favourite flavours. At our core is IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand, Boost making every moment better with a caffeine kick, hydration hit or tasty treat, and FUNKIN where real fruit means authentic taste. We also have a number of exciting owned brands within our portfolio including MOMA, which crafts quality oats into great tasting oat drinks and porridge.

We want you to help us take our portfolio to the next level across the North East and York's most iconic bars and restaurants and join our growing On Trade team, representing market leading products from the FUNKIN Cocktails, Frobishers, Rubicon, Bundaberg and IrnBru range.

As our On Trade RBDM you will be responsible for driving new and developing existing distribution of products from the AG Barr portfolio in Key Regional and multi Site Operating accounts within an assigned territory (regional pub groups, premium bar operators, restaurant groups and hotel chains). The scope of the position covers day to day execution of national agreed plans overlaid with local activity mutually agreed to deliver objectives within agreed budgets.

Commercial Growth & Strategy

• KPI Ownership: Responsible for hitting targets related to revenue, distribution, new business, and product availability.
• Joint Business Plans (JBPs): Developing mutual growth strategies with key customers to ensure both A.New Business: Identifying and securing new stockists while negotiating commercial terms that protect profit margins.
• Managing the end-to-end flow of stock—from the factory to the warehouse, and ultimately to the store shelf—to ensure products are never out of stock.
• Executing promotional campaigns and seasonal "big bets," ensuring high visibility and "point of purchase" awareness.

Financial & Data Management

• Using category data and consumer insights to influence customers and optimise sales performance.
• Stakeholder Management: Building long-term partnerships with buyers, marketing teams, and internal stakeholders.
• Handling all administrative duties, internal communications, and account reviews to keep all parties aligned on business decisions.

Significant experience in FMCG or strategic sales, preferably Key Account Management. Direct experience within the UK/Local On-Trade drinks industry and cocktails is preferred but not essential (e.g. spirits, beer, wine, soft drinks). Demonstrable track record of meeting and exceeding challenging sales targets with a particular focus on New Business. Excellent IT skills (Google Suite, Excel, PowerPoint & Word). Comfortable working with sales data and managing budget. Developed communication skills (especially remotely).

Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent. We look after our employees by offering a competitive salary and benefits package which includes:

• Annual bonus linked to business and individual performance
• Defined contribution Pension
• 34 days holiday
• Flexible holiday trading
• Flexible cash pot to spend on benefits
• Healthcare Cash Plan
• Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
• Life assurance
• Save as you earn scheme
• Staff sales discount
• Free AG Barr products throughout your working day and staff sales
• Annual salary review
• Ongoing professional development and access to Learning and Development programmes and content

We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition. We’re building a team that reflects the diverse communities who drink our brands.