At a Glance
- Tasks: Lead key customer accounts and drive sustainable growth through strategic planning.
- Company: Join AG Barr, a responsible business with a rich heritage and beloved brands.
- Benefits: Enjoy competitive salary, uncapped bonuses, flexible holidays, and health benefits.
- Other info: Dynamic team environment with opportunities for personal and professional development.
- Why this job: Shape the future of partnerships with iconic brands like IRN-BRU and RUBICON.
- Qualifications: Experience in account management and strong P&L understanding required.
The predicted salary is between 45000 - 55000 £ per year.
Field Based
Contract and working pattern: 37.5 hours per week
Employing around 850 people across the UK, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.
For 150 years AG Barr has been building great brands and is home to some of the nations favourite flavours. At our core is IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand, Boost making every moment better with a caffeine kick, hydration hit or tasty treat, and FUNKIN where real fruit means authentic taste. We also have a number of exciting owned brands within our portfolio including MOMA, which crafts quality oats into great tasting oat drinks and porridges.
We’re looking for a National Account Manager to join our team. In this exciting role, you'll be responsible for leading and growing our key customer accounts such as B&M and Home Bargains, developing and executing strategic plans that align with both our business objectives and our customers' needs. We're looking for someone with a strong commercial understanding who can effectively manage accounts and deliver sustainable growth. You'll be the face of AG Barr for your designated portfolio, cultivating key relationships and driving the performance of your accounts. Join us and help shape the future of our partnerships!
As our Value Retail National Account Manager, you will be responsible for:
- Account Management: Lead key relationships to deliver accelerated growth within the account, taking ownership of the P&L for your area, including: leading JBP negotiations, proposing and managing promotions and spend, forecasting and reporting accurately internally through the monthly cycle. Take full ownership of the account, leading the JBP, managing key buyer relationships, managing promotional activities, forecasting, and working collaboratively with key internal and external teams to deliver business objectives.
- Commercial Understanding: Develop a strong understanding of your P&L and how to drive profitable, sustainable growth within the account, to deliver against the growth objectives for the business.
- Forecasting & Data Management: Own the process for weekly, period, and annual forecasting, using multiple data sources to generate accurate and actionable forecasts. Build comprehensive joint business plans with our Discount customers, in collaboration with the Business Unit Controller and other account managers, to leverage strategic partnership and land drive key business objectives.
- Building Customer Influence: Training & Development: Proactively manage personal and team development, ensuring competencies align with commercial goals. Provide leadership and guidance, developing skills through performance reviews, coaching, and mentoring to cultivate future leaders within the business.
- Collaboration & Cross-Functional Work: Build strong relationships internally with the cross-functional team (shopper, category, digital, supply chain, category etc) and externally with key external stakeholders.
Experience in account management within an FMCG environment.
Strong understanding of P&L management, forecasting, and business development.
Strong IT skills, including proficiency with CRM, forecasting tools, and Google Office.
Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.
We look after our employees by offering a competitive salary and benefits package which includes:
- Uncapped bonus linked to business performance
- Defined contribution Pension
- Up to 34 days holiday (depending on shift pattern)
- Flexible holiday trading
- Flexible cash pot to spend on benefits
- Healthcare Cash Plan
- Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
- Life assurance
- Save as you earn scheme
- Staff sales discount
- Free AG Barr products throughout your working day and staff sales
- Annual salary review
- Ongoing professional development and access to Learning and Development programmes and content
We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.
Key Account Manager (Retail) employer: Barré
AG Barr is an exceptional employer, offering a vibrant work culture that prioritises diversity and community engagement while providing ample opportunities for professional growth. With a competitive salary and benefits package, including flexible holiday trading and ongoing development programmes, employees can thrive in their roles while enjoying the perks of working with iconic brands in the North East and York's dynamic On Trade scene.
StudySmarter Expert Advice🤫
We think this is how you could land Key Account Manager (Retail)
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Key Account Manager (Retail) at Barré, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Barré. Tailor your message to explain why you’re drawn to them and how you can contribute as a Key Account Manager (Retail). Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Key Account Manager (Retail)
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Barré:When writing your cover letter, make sure to tailor your message specifically for Barré. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Barré
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Barré that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Barré that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Barré’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
