Business Development Representatives / Account in Birmingham

Field based - West Midlands

Contract and working pattern: Permanent, 37.5 hours per week

AG Barr is a leading UK soft drinks business, home to iconic brands like IRN-BRU, Rubicon, Boost, and FUNKIN. For over 150 years, we have been building great brands and championing a responsible business that values diversity, community, and minimising environmental impact.

We are seeking an ambitious and results-driven Business Development Representative (BDR) to become the face of our brands across a dedicated territory. This field sales role is essential for driving our growth within the crucial Symbols & Independents (S&I) retail sector. As a BDR, you will be a key player in the National Field Sales Team, taking direct responsibility for supporting and growing our presence within a defined portfolio of Impulse outlets.

Key Responsibilities:

• Determined pursuit of distribution and availability of the AG Barr core brand range, educating retailers on our Hero, Core, and More brands to increase sales.
• Consistently achieve sales KPIs, including market share growth, display placement, availability, and overall scorecard improvement, using data to track performance and demonstrate growth.
• Build lasting relationships by being a personable and relatable partner, building rapport quickly to secure commitment from customers and present our brands with confidence.
• Execution with excellence by selling and communicating brand plans with an exceptional eye for detail, ensuring our brands are perfectly represented at the point of purchase through impactful Point of Sale (POS) materials.
• Maintain excellent time management, effective route planning, and meet call targets to maximise your day and ensure you have all POS materials organised for each visit.
• Operate as a key part of a broader territory team, demonstrating a collaborative spirit to achieve shared goals and share market intelligence.

We know that top Business Development talent comes from every background—from hospitality and retail to sales and customer support. Exceptional communication and relatability are essential; you should be clear, concise, and responsive, building rapport quickly and making every customer feel heard and understood.

Requirements:

• Must hold a full, valid UK driving license.
• Flexibility to attend occasional monthly team meetings, which may require overnight stays.

Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent. We look after our employees by offering a competitive salary and benefits package which includes:

• Competitive salary reviewed annually
• Quarterly bonus linked to business performance
• Company car to fulfil the needs of the job
• Defined contribution pension
• 34 days holiday
• Flexible holiday trading
• Flexible cash pot to spend on benefits
• Healthcare cash plan
• Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc.
• Life assurance
• Save as you earn scheme
• Staff sales discount

We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.