Marketing Manager in Leeds

The Sales & Marketing team look after our customers and help them through one of the most important parts of their lives: finding and buying a new home. We pride ourselves on putting customers first, and sales and marketing are a key part in making that vision a reality. Our teams, both locally and nationally, work together to make sure we’re showing people the perfect home for them.

Reporting to the Divisional Sales Director with dotted line to Regional Marketing Manager, you will lead and manage the Divisional Marketing function, supporting the delivery of sales targets. You will have direct line management responsibility for the Marketing Executive where applicable.

• Lead the Divisional Marketing function, developing and implementing best‑in‑class marketing in line with brand guidelines.
• Drive efficiency and capability of the Marketing team, coaching and managing the Marketing Executive.
• Lead creation and maintenance of a strategic three‑month rolling Divisional Marketing activity and launch plan.
• Utilise market data and segmentation to develop site‑specific marketing plans within budget and in consultation with sales teams, suppliers and stakeholders.
• Analyse, monitor and measure campaign performance, reporting overall Divisional performance and driving continuous improvement.
• Maximise website effectiveness by ensuring content meets Brand policy and drives efficient leads.
• Develop and deliver paid social media and CRM campaigns as part of an integrated approach, analysing performance and driving improvement.
• Build strong agency relationships and utilise agency systems, data and expertise to deliver effective media plans.
• Manage and report on the Divisional marketing budget.
• Ensure all collateral is proofread, approved and assets and content are of the highest standard.
• Ensure marketing plans align to Group activity and are delivered with consistency of message and adherence to Group guidelines.
• Work with RMM to deliver a consistent approach to core marketing processes and activities, and to deliver regional initiatives.
• Maintain relationships with key stakeholders (Sales team, approved agencies, RMM, Technical team).
• Contribute to best practice and knowledge management initiatives and test new integrated marketing activities.
• Proactively identify opportunities and propose improved marketing effectiveness at Divisional and regional forums.
• Lead monthly marketing meetings and participate in weekly regional marketing meetings/calls.
• Support sales delivery by visiting developments and assessing performance (use of tools such as ‘slow selling site’ documents).
• Attend weekly meetings with Sales Director and Sales Managers to review marketing activity for each site.
• Create marketing collateral (CGIs, site plans, flythroughs, housetype leaflets).
• Produce weekly reports on lead generation, marketing activity and forecast.
• Use MS Dynamics to create engaging CRM emails and SMS.
• Complete marketing section of quarterly Steps to Success review for each site.
• Participate in planning and implementation of site marketing presentation and Show Home launches (project meetings, coordination of interior design, landscaping, signage, IT, fit‑out, electrical upgrades, pre‑development forms, events).
• Work closely with PR agency to establish presence and reputation near each development.
• Arrange development and Show Home photography and 360 tours.
• Ad hoc admin – plot boards and site literature.

• Degree level education in Marketing or a related subject.
• Experience in a B2C Marketing role with people‑management experience preferred.
• Campaign planning experience across digital and offline channels.
• Ability to manage multiple agencies and stakeholders.
• High organisational and time‑management skills.
• High IT literacy, strong Excel skills and ability to learn various IT systems.
• Attention to detail and strong customer focus.
• Analytical thinking, using data to drive continuous improvement.
• Strong written and verbal communication skills.
• Ability to work as part of a team and on own initiative.
• Willingness to embrace change and adapt to new ways of working.
• Ability to build strong relationships with internal colleagues and external agencies.
• Collaborative mindset and willingness to share and learn from others.

• Competitive Bonus Scheme
• Private Medical Cover – Single Cover
• Annual Medical Health Assessment
• 26 days’ holiday (increase by 1 day for every 3 years of continuous service up to 29 days)
• Cycle to Work scheme, reduced hotel rates and discounts at major retailers
• Employee loans and savings accounts, house purchase discounts
• Private medical cover – virtual GP, physio and talking therapies, family members can be added
• First‑class pension schemes with up to 10% employer contributions
• Annual health assessments for all colleagues
• Enhanced family‑friendly policies (Parents and Carers leave)
• Share‑buying scheme