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For Companies At a Glance
- Tasks: Plan and execute innovative marketing campaigns to drive demand and generate leads.
- Company: Join Barracuda, a leading cybersecurity company with a focus on collaboration and growth.
- Benefits: Enjoy flexible work, equity options, and opportunities for career advancement.
- Why this job: Make a real impact in the cybersecurity space while developing your marketing skills.
- Qualifications: 4+ years in B2B marketing, preferably in IT security, with strong project management skills.
- Other info: Dynamic team environment with a focus on creativity and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
Barracuda is a leading cybersecurity company providing complete protection against complex threats. Our platform protects email, data, applications, and networks with innovative solutions, and a managed XDR service, to strengthen cyber resilience. Barracuda Networks is proud to be an employer that complies with all applicable national, state and local laws pertaining to nondiscrimination and equal opportunity regardless of race, gender, religion, sex, sexual orientation, national origin, or disability.
The Demand Generation team is responsible for driving programs that influence our bottom line, through our prospect audiences. We are looking for a Demand Gen Marketing Programs Manager to manage our APAC marketing programs based in our office in Reading, UK, with a flex-work approach. This role will report into the Director, Demand Generation and will develop marketing programs for the region, contributing to the net new logo growth of the business in the region. The role will interact with regional Field Marketing, Product Marketing, Channel management, and more, across the worldwide team.
What You’ll Be Working On
- Planning, executing, and optimising demand generation campaigns across multiple channels and audiences (email, webinars, syndication, social) to generate qualified leads and accelerate sales opportunities.
- Collaborating with key stakeholders to identify marketing requirements that support business priorities.
- Managing Marketo for the APAC region, building, maintaining and optimising programs.
- Planning and delivering integrated multi-touch, multi-channel campaigns to drive demand and funnel conversion to achieve effective ROI.
- Communicating campaign strategy and plans to key stakeholders and other key groups to ensure buy-in and alignment.
- Partnering with FMM and Sales to ensure effective promotion and follow-up on programs.
- Forecasting, tracking and reporting on campaign & program performance against KPIs/Goals to assess ROI.
- Using reports to continually identify ways to optimise program performance, drive results.
- Providing insights and recommendations to stakeholders and marketing teams to improve performance and results.
- Using intent-based data to signal a prospect’s interest in a solution to accelerate closed won sales from marketing programs and develop ABM campaigns.
What You Bring To The Role
- Minimum 4 years of experience in a similar, relevant role, preferably in the B2B space; experience in the IT security market is a plus.
- Knowledge and experience working in the APAC market.
- Strong working knowledge of managing budgets, resource management, and ability to negotiate terms with vendor resources.
- Strategic and tactical skills, with a hands-on approach to driving outcomes.
- Strong experience in Marketing automation platforms, especially Marketo.
- An understanding of the tools used for intent-based data.
- Exceptional project management skills, and the necessary judgement to prioritise in a dynamic and frequently changing environment.
- Excellent knowledge of marketing reporting; with PowerBI and SFDC a big plus.
- Excellent collaborative approach to build relationships across functional teams.
- Excellent written and oral communication skills.
- Experience with Microsoft Office products and SFDC.
- Analytical mindset, data and metrics driven.
- A highly effective communicator working with sales, customer success, and product teams.
- Self-motivation with the ability to manage multiple projects, set priorities and meet deadlines.
- Creative thinking to develop new programs to drive sales pipeline.
- Knowledge of project management tools such as Wrike a plus.
What You’ll Get From Us
- A team where you can voice your opinion, make an impact, and where you and your experiences are valued.
- Internal mobility – there are opportunities for cross training and the ability to attain your next career step within Barracuda.
- In addition, you will receive equity, in the form of non-qualifying options.
Demand Generation Programs Manager APAC in Reading employer: Barracuda
Contact Detail:
Barracuda Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation Programs Manager APAC in Reading
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past projects and achievements. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their needs, especially in demand generation and marketing.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Demand Generation Programs Manager APAC in Reading
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Demand Generation Programs Manager role. Highlight your experience in B2B marketing, especially in the APAC region, and showcase how your skills align with the job description.
Showcase Your Achievements: When detailing your past roles, focus on specific achievements that demonstrate your ability to drive demand generation campaigns. Use metrics to back up your claims, like lead generation numbers or ROI improvements.
Be Clear and Concise: Keep your application clear and to the point. Use bullet points where possible to make it easy for us to read through your experience and skills. Remember, we want to see your strengths without wading through unnecessary fluff!
Apply Through Our Website: We encourage you to apply directly through our website. This ensures your application gets to the right people quickly and shows us you're serious about joining our team at Barracuda!
How to prepare for a job interview at Barracuda
✨Know Your Demand Generation Inside Out
Make sure you understand the ins and outs of demand generation, especially in the APAC market. Brush up on your knowledge of multi-channel campaigns and how to optimise them for lead generation. Be ready to discuss specific strategies you've used in the past.
✨Familiarise Yourself with Marketo
Since managing Marketo is a key part of the role, ensure you're well-versed in its functionalities. Prepare to talk about your experience with marketing automation platforms and how you've leveraged them to drive results in previous roles.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to inform your marketing decisions. Bring examples of how you've tracked campaign performance against KPIs and what insights you've derived from those reports to optimise future programmes.
✨Demonstrate Your Collaborative Spirit
This role requires working closely with various teams, so highlight your experience in cross-functional collaboration. Share examples of how you've built relationships with stakeholders and ensured alignment on campaign strategies.
