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- Tasks: Plan and execute innovative marketing campaigns to drive demand and generate leads.
- Company: Join Barracuda, a leading cybersecurity company with a diverse and inclusive culture.
- Benefits: Flexible work options, equity opportunities, and a supportive team environment.
- Why this job: Make a real impact in the cybersecurity space while growing your marketing skills.
- Qualifications: Experience in marketing automation, project management, and a data-driven mindset.
- Other info: Opportunities for career growth and cross-training within the company.
The predicted salary is between 36000 - 60000 £ per year.
Come join our passionate team. Barracuda is a leading cybersecurity company providing complete protection against complex threats. Our platform protects email, data, applications, and networks with innovative solutions, and a managed XDR service, to strengthen cyber resilience. Hundreds of thousands of IT professionals and managed service providers worldwide trust us to protect and support them with solutions that are easy to buy, deploy, and use.
We know a diverse workforce adds to our collective value and strength as an organization. Barracuda Networks is proud to be an employer that complies with all applicable national, state and local laws pertaining to nondiscrimination and equal opportunity regardless of race, gender, religion, sex, sexual orientation, national origin, or disability.
The Demand Generation team is responsible for driving programs that influence our bottom line, through our prospect audiences. We are looking for a Demand Gen Marketing Programs Manager to manage our APAC marketing programs based in our office in Reading, UK, with a flex-work approach. This role will report into the Director, Demand Generation and will develop marketing programs for the region, contributing to the net new logo growth of the business in the region. The role will interact with regional Field Marketing, Product Marketing, Channel management, and more, across the worldwide team.
What you’ll be working on:
- Planning, executing, and optimising demand generation campaigns across multiple channels and audiences (email, webinars, syndication, social) to generate qualified leads and accelerate sales opportunities.
- Collaborating with key stakeholders to identify marketing requirements that support business priorities.
- Managing Marketo for the APAC region, building, maintaining and optimising programs.
- Planning and delivering integrated multi-touch, multi-channel campaigns to drive demand and funnel conversion to achieve effective ROI.
- Communicating campaign strategy and plans to key stakeholders and other key groups to ensure buy-in and alignment.
- Partnering with FMM and Sales to ensure effective promotion and follow-up on programs.
- Forecasting, tracking and reporting on campaign experience in the IT security market is a plus.
- Knowledge and experience working in the APAC market.
- Strong working knowledge of managing budgets, resource management, and ability to negotiate terms with vendor resources.
- Strategic and tactical skills, with a hands-on approach to driving outcomes.
- Strong experience in Marketing automation platforms, especially Marketo.
- An understanding of the tools used for intent-based data.
- Exceptional project management skills, and the necessary judgement to prioritise in a dynamic and frequently changing environment.
- Excellent knowledge of marketing reporting; with PowerBI and SFDC a big plus.
- Excellent collaborative approach to build relationships across functional teams.
- Excellent written and oral communication skills.
- Experience with Microsoft Office products and SFDC.
- Analytical mindset, data and metrics driven.
- A highly effective communicator working with sales, customer success, and product teams.
- Self-motivation with the ability to manage multiple projects, set priorities and meet deadlines.
- Creative thinking to develop new programs to drive sales pipeline.
- Knowledge of project management tools such as Wrike a plus.
What you’ll get from us:
- A team where you can voice your opinion, make an impact, and where you and your experiences are valued.
- Internal mobility – there are opportunities for cross training and the ability to attain your next career step within Barracuda.
- In addition, you will receive equity, in the form of non-qualifying options.
Demand Generation Programs Manager in Reading employer: Barracuda
Contact Detail:
Barracuda Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation Programs Manager in Reading
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them you’re not just another candidate, but someone who genuinely wants to be part of their team.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills can help them achieve their goals, especially in demand generation. Tailor your message to resonate with their needs.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step!
We think you need these skills to ace Demand Generation Programs Manager in Reading
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Demand Generation Programs Manager role. Highlight your experience with marketing automation platforms like Marketo and any relevant campaigns you've managed. We want to see how your skills align with what we're looking for!
Showcase Your Achievements: When detailing your past roles, focus on specific achievements that demonstrate your impact. Use metrics to back up your claims, like lead generation numbers or campaign ROI. This helps us understand the value you can bring to our team.
Be Clear and Concise: Keep your application clear and to the point. Avoid jargon unless it's relevant to the role. We appreciate straightforward communication, so make it easy for us to see why you're a great fit for the position.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Barracuda!
How to prepare for a job interview at Barracuda
✨Know Your Demand Generation Inside Out
Make sure you understand the ins and outs of demand generation marketing. Brush up on your knowledge of multi-channel campaigns, especially in the context of the APAC market. Be ready to discuss how you've successfully executed similar campaigns in the past.
✨Familiarise Yourself with Marketo
Since managing Marketo is a key part of the role, ensure you're well-versed in its functionalities. Prepare to share specific examples of how you've used Marketo to optimise marketing programs and drive lead generation.
✨Showcase Your Collaborative Spirit
This role requires working closely with various teams, so be prepared to discuss your experience in cross-functional collaboration. Highlight instances where you've effectively communicated campaign strategies and gained buy-in from stakeholders.
✨Bring Data to the Table
An analytical mindset is crucial for this position. Be ready to talk about how you've used data and metrics to inform your marketing decisions. If you have experience with tools like PowerBI or SFDC, make sure to mention it!
