Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Create and manage marketing programs to boost customer retention and growth.
- Company: Join Barracuda, a leader in cloud-first security solutions.
- Benefits: Full-time role with competitive salary and dynamic work environment.
- Why this job: Make a real impact by driving customer engagement and product expansion.
- Qualifications: 5 years in marketing, strong communication, and project management skills required.
- Other info: Fixed term maternity cover for 10-12 months with excellent career development opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Join our passionate team! At Barracuda, we make the world a safer place. We believe every business deserves access to cloud-first, enterprise-grade security solutions that are easy to buy, deploy, and use. We protect email, networks, data and applications with innovative solutions that grow and adapt with our customers’ journey. More than 220,000 organisations worldwide trust Barracuda to protect them — in ways they may not even know they are at risk — so they can focus on taking their business to the next level.
The International Demand Generation team is responsible for driving programs that influence our bottom line, through our customer, partner and prospect audiences. This role is responsible for creating marketing programs to increase retention and drive customer growth. You will work cross-functionally with Marketing, Sales, PMM and Customer Success teams to reduce customer churn and identify areas for product expansion within the Barracuda install base. Strong communication, program management skills and the ability to create relevant messaging across different personas and buying stages will be key to achieving successful results. The right candidate possesses a unique blend of customer marketing programs, customer journey understanding, and B2B experience. This is a fixed term position, maternity cover, full time for 10-12 months.
What You’ll Be Doing
- Managing the strategy, campaigns and programs needed to drive customers’ adoption and expansion of Barracuda products and solutions.
- Analysing, interpreting, and reporting on customer behaviour, segmentation, churn, and retention data to build strategy and to maximise pipeline generation.
- Building, executing and optimising integrated cross-sell, upsell, and retention campaigns across a variety of inbound and outbound marketing channels, using insights and data to create relevant and impactful messaging.
- Liaising with EMEA Field Marketing to align and communicate EMEA-wide requirements.
- Localising and adapting global campaigns & programs for the EMEA customer audience as well as building local campaigns.
- Creating customer marketing content and campaigns in multiple languages.
- Tracking and reporting on campaign performance.
What You Bring To The Role
- 5 years of experience within a related marketing role.
- Experience in working with content and localisation processes.
- Experience working with metrics and in process-driven environments.
- Excellent collaborative approach to build relationships across functional teams.
- Excellent written and oral communication skills.
- Exceptional project management skills, and the necessary judgement to prioritise in a dynamic and frequently changing environment.
- Experience with Microsoft Office products and SFDC.
- Experience with a Marketing automation platform such as Marketo, is an advantage.
- Bachelor’s degree, or equivalent experience.
Customer Marketing Programs Manager, EMEA (Fixed term maternity cover) in Reading employer: Barracuda
Contact Detail:
Barracuda Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Marketing Programs Manager, EMEA (Fixed term maternity cover) in Reading
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and don’t be shy about asking for introductions. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and how they fit into the market. We want you to walk in feeling confident and ready to show how you can contribute to their mission of making the world a safer place.
✨Tip Number 3
Practice your pitch! You should be able to clearly articulate your experience and how it aligns with the role. We recommend rehearsing with a friend or in front of a mirror to nail down your delivery and make a great impression.
✨Tip Number 4
Don’t forget to follow up after your interview! A simple thank-you email can go a long way in keeping you top of mind. We believe showing appreciation for the opportunity can set you apart from other candidates.
We think you need these skills to ace Customer Marketing Programs Manager, EMEA (Fixed term maternity cover) in Reading
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Customer Marketing Programs Manager. Highlight your experience in customer marketing, program management, and any relevant metrics you've worked with. We want to see how your skills align with what Barracuda is looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background makes you the perfect fit. Don’t forget to mention your understanding of customer journeys and B2B marketing – that’s key for us!
Showcase Your Communication Skills: Since strong communication is crucial for this position, make sure your application reflects that. Use clear, concise language and structure your documents well. We want to see that you can create relevant messaging across different personas and buying stages.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our passionate team at Barracuda!
How to prepare for a job interview at Barracuda
✨Know Your Stuff
Before the interview, dive deep into Barracuda's products and services. Understand their customer journey and how your role as a Customer Marketing Programs Manager fits into that. This will help you speak confidently about how you can contribute to reducing churn and driving customer growth.
✨Showcase Your Experience
Be ready to discuss specific examples from your past roles that demonstrate your skills in managing marketing programs and analysing customer behaviour. Highlight any successful campaigns you've run, especially those that involved cross-selling or upselling, as this is crucial for the role.
✨Communicate Clearly
Since strong communication skills are key for this position, practice articulating your thoughts clearly and concisely. Prepare to explain complex ideas in simple terms, as you'll need to create relevant messaging for different personas and buying stages.
✨Ask Insightful Questions
Prepare thoughtful questions about the team dynamics, current challenges in customer retention, and how success is measured in this role. This shows your genuine interest in the position and helps you gauge if it's the right fit for you.
