At a Glance
- Tasks: Create and manage marketing programs to boost customer retention and growth.
- Company: Join Barracuda, a leading cybersecurity company with a diverse and inclusive culture.
- Benefits: Voice your opinion, make an impact, and enjoy equity options.
- Other info: Dynamic role with opportunities for career growth and cross-training.
- Why this job: Be part of a passionate team driving innovative solutions in cybersecurity.
- Qualifications: 5 years in marketing, strong communication, and project management skills required.
The predicted salary is between 45000 - 55000 £ per year.
Come join our passionate team! Barracuda is a leading cybersecurity company providing complete protection against complex threats. Our platform protects email, data, applications, and networks with innovative solutions, and a managed XDR service, to strengthen cyber resilience. Hundreds of thousands of IT professionals and managed service providers worldwide trust us to protect and support them with solutions that are easy to buy, deploy, and use.
We know a diverse workforce adds to our collective value and strength as an organization. Barracuda Networks is proud to be an employer that complies with all applicable national, state and local laws pertaining to nondiscrimination and equal opportunity regardless of race, gender, religion, sex, sexual orientation, national origin, or disability.
The International Demand Generation team is responsible for driving programs that influence our bottom line, through our customer, partner and prospect audiences. The Customer Marketing Programs Manager, EMEA is a full-time role based in our office in Reading, UK, reporting to the Senior Director, Demand Generation International. This role is responsible for creating marketing programs to increase retention and drive customer growth. You will work cross-functionally with Marketing, Sales, PMM and Customer Success teams to reduce customer churn and identify areas for product expansion within the Barracuda install base. Strong communication, program management skills and the ability to create relevant messaging across different personas and buying stages will be key to achieving successful results. The right candidate possesses a unique blend of customer marketing programs, customer journey understanding, and B2B experience. This is a fixed term position, maternity cover, full time for 6 months.
What You’ll Be Working On
- Managing the strategy, campaigns and programs needed to drive customers’ adoption and expansion of Barracuda products and solutions.
- Analyzing, interpreting, and reporting on customer behavior, segmentation, churn, and retention data to build strategy and to maximize pipeline generation.
- Building, executing and optimizing integrated cross-sell, upsell, and retention campaigns across a variety of inbound and outbound marketing channels, using insights and data to create relevant and impactful messaging.
- Liaising with EMEA Field Marketing to align and communicate EMEA-wide requirements.
- Localizing and adapting global campaigns & programs for the EMEA customer audience as well as building local campaigns.
- Creating customer marketing content and campaigns in multiple languages.
- Tracking and reporting on campaign performance.
What You Bring To The Role
- 5 years of experience within a related marketing role.
- Experience in working with content and localization processes.
- Experience working with metrics and in process-driven environments.
- Excellent collaborative approach to build relationships across functional teams.
- Excellent written and oral communication skills.
- Exceptional project management skills, and the necessary judgement to prioritize in a dynamic and frequently changing environment.
- Experience with Microsoft Office products and SFDC.
- Experience with a Marketing automation platform such as Marketo, is an advantage.
- Bachelor’s degree, or equivalent experience.
What You’ll Get From Us
A team where you can voice your opinion, make an impact, and where you and your experiences are valued. Internal mobility – there are opportunities for cross training and the ability to attain your next career step within Barracuda. In addition, you will receive equity, in the form of non-qualifying options.
Customer Marketing Programs Manager, EMEA (Contract) in Reading employer: Barracuda
At Barracuda, we pride ourselves on fostering a dynamic and inclusive work environment where every team member's voice is heard and valued. As a Customer Marketing Programs Manager in Reading, UK, you will have the opportunity to drive impactful marketing strategies while benefiting from our commitment to employee growth through internal mobility and cross-training opportunities. Join us and be part of a passionate team dedicated to protecting customers with innovative cybersecurity solutions, all while enjoying the advantages of equity options and a supportive workplace culture.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Marketing Programs Manager, EMEA (Contract) in Reading
✨Get Engaged in Cybersecurity Communities
Dive into online forums or local meetups, like OWASP events or Cybersecurity conferences. These spaces are packed with pros who can share insights and might even know about temporary roles at places like Barracuda.
✨Showcase Your Skills Publicly
Link your GitHub or create a series of blogs sharing your knowledge on cybersecurity topics. It’s a great way to demonstrate your expertise and attract attention from hiring managers, especially when they see your passion in action.
✨Stay On Top of Temp Opportunities
Keep an eye on platforms that list temporary positions specifically in tech. Websites focusing on contract roles in cybersecurity can lead straight to employers like Barracuda.
✨Make Contact with Recruiters Specialising in Cybersecurity
Reach out to recruitment agencies that focus on cybersecurity roles. They often have insights into temporary roles before they’re advertised and can put your name forward to companies like Barracuda.
We think you need these skills to ace Customer Marketing Programs Manager, EMEA (Contract) in Reading
Some tips for your application 🫡
Show Off Your Technical Skills:In cybersecurity, it's vital to highlight your skills with relevant tools and technologies. Make sure your CV showcases your experience with firewalls, intrusion detection systems, and any cybersecurity frameworks you've worked with. This gives Barracuda a clear view of your capabilities right off the bat.
Certifications Matter:If you’ve got any cybersecurity certifications, like CompTIA Security+ or CISSP, flaunt them! These not only validate your skills but also show that you’re committed to the field. Add a section to your CV specifically for this, because in a temporary role like this, those credentials can really set you apart.
Tailor Your Cover Letter to the Role:For a temporary position, we want to see your willingness to learn and adapt quickly. Make your cover letter specific to the role at Barracuda; mention why you’re excited about the opportunity and how it fits your career goals. A personal touch can make a big difference!
Don’t Forget the Soft Skills:In cybersecurity, technical skills are crucial, but so are soft skills like teamwork and communication. Make sure to weave examples of how you've collaborated with teams or communicated complex ideas into your application. This shows that you're not just a tech whizz but also a great team player, perfect for a temporary role at Barracuda.
How to prepare for a job interview at Barracuda
✨Brush Up on Technical Skills
Make sure you’re familiar with the latest cybersecurity tools and techniques, like firewalls, intrusion detection systems, and malware analysis. During the interview with Barracuda for the Customer Marketing Programs Manager, EMEA (Contract), be prepared to discuss specific scenarios where you tackled security threats or vulnerabilities.
✨Show Your Problem-Solving Prowess
Cybersecurity is all about thinking on your feet. Expect technical questions that require you to demonstrate your problem-solving abilities. You might be presented with a mock security breach scenario, so practising your responses to potential threats can be a game changer!
✨Demonstrate Your Adaptability
As this is a temporary role, showing that you're adaptable and quick to learn is crucial. Talk about times you've picked up new skills or reacted to changing situations quickly. Employers want to know you can hit the ground running and keep things secure during your short stay at Barracuda.
✨Bring Relevant Certifications
If you have any relevant cybersecurity certifications, like CompTIA Security+ or CEH, be sure to mention them. This can really help you stand out during a temporary hiring process, as it showcases your commitment to the field and your readiness to take on the Customer Marketing Programs Manager, EMEA (Contract) role at Barracuda.
