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- Tasks: Drive demand generation campaigns and optimise marketing programs across APAC.
- Company: Join Barracuda, a leading cybersecurity company with a diverse and inclusive culture.
- Benefits: Flexible work, equity options, and opportunities for career growth.
- Why this job: Make a real impact in cybersecurity while developing your marketing skills.
- Qualifications: 4+ years in B2B marketing, preferably in IT security; strong project management skills.
- Other info: Collaborative environment with opportunities for cross-training and internal mobility.
The predicted salary is between 36000 - 60000 £ per year.
Come join our passionate team. Barracuda is a leading cybersecurity company providing complete protection against complex threats. Our platform protects email, data, applications, and networks with innovative solutions, and a managed XDR service, to strengthen cyber resilience. Hundreds of thousands of IT professionals and managed service providers worldwide trust us to protect and support them with solutions that are easy to buy, deploy, and use.
We know a diverse workforce adds to our collective value and strength as an organization. Barracuda Networks is proud to be an employer that complies with all applicable national, state and local laws pertaining to nondiscrimination and equal opportunity regardless of race, gender, religion, sex, sexual orientation, national origin, or disability.
The Demand Generation team is responsible for driving programs that influence our bottom line, through our prospect audiences. We are looking for a Demand Gen Marketing Programs Manager to manage our APAC marketing programs based in our office in Reading, UK, with a flex-work approach. This role will report into the Director, Demand Generation and will develop marketing programs for the region, contributing to the net new logo growth of the business in the region. The role will interact with regional Field Marketing, Product Marketing, Channel management, and more, across the worldwide team.
What you’ll be working on:
- Planning, executing, and optimising demand generation campaigns across multiple channels and audiences (email, webinars, syndication, social) to generate qualified leads and accelerate sales opportunities.
- Collaborating with key stakeholders to identify marketing requirements that support business priorities.
- Managing Marketo for the APAC region, building, maintaining and optimising programs.
- Planning and delivering integrated multi-touch, multi-channel campaigns to drive demand and funnel conversion to achieve effective ROI.
- Communicating campaign strategy and plans to key stakeholders and other key groups to ensure buy-in and alignment.
- Partnering with FMM and Sales to ensure effective promotion and follow-up on programs.
- Forecasting, tracking and reporting on campaign & program performance against KPIs/Goals to assess ROI.
- Using reports to continually identify ways to optimise program performance, drive results.
- Providing insights and recommendations to stakeholders and marketing teams to improve performance and results.
- Using intent-based data to signal a prospect's interest in a solution to accelerate closed won sales from marketing programs and develop ABM campaigns.
What you bring to the role:
- Minimum 4 years of experience in a similar, relevant role, preferably in the B2B space; experience in the IT security market is a plus.
- Knowledge and experience working in the APAC market.
- Strong working knowledge of managing budgets, resource management, and ability to negotiate terms with vendor resources.
- Strategic and tactical skills, with a hands-on approach to driving outcomes.
- Strong experience in Marketing automation platforms, especially Marketo.
- An understanding of the tools used for intent-based data.
- Exceptional project management skills, and the necessary judgement to prioritise in a dynamic and frequently changing environment.
- Excellent knowledge of marketing reporting; with PowerBI and SFDC a big plus.
- Excellent collaborative approach to build relationships across functional teams.
- Excellent written and oral communication skills.
- Experience with Microsoft Office products and SFDC.
- Analytical mindset, data and metrics driven.
- A highly effective communicator working with sales, customer success, and product teams.
- Self-motivation with the ability to manage multiple projects, set priorities and meet deadlines.
- Creative thinking to develop new programs to drive sales pipeline.
- Knowledge of project management tools such as Wrike a plus.
What you’ll get from us:
- A team where you can voice your opinion, make an impact, and where you and your experiences are valued.
- Internal mobility – there are opportunities for cross training and the ability to attain your next career step within Barracuda.
- In addition, you will receive equity, in the form of non-qualifying options.
Demand Generation Programs Manager APAC in Reading employer: Barracuda Networks
Contact Detail:
Barracuda Networks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation Programs Manager APAC in Reading
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them you’re not just another candidate; you’re genuinely interested in what they do and how you can contribute.
✨Tip Number 3
Practice your pitch! You should be able to clearly explain who you are, what you bring to the table, and why you’re excited about the role. Keep it concise and engaging.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Demand Generation Programs Manager APAC in Reading
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Demand Generation Programs Manager role. Highlight your experience in B2B marketing and any specific achievements in the APAC market. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about demand generation and how your background makes you a perfect fit for our team. Don't forget to mention your familiarity with tools like Marketo!
Showcase Your Analytical Skills: Since this role involves tracking and reporting on campaign performance, make sure to highlight your analytical mindset. Share examples of how you've used data to drive results in past roles – we love numbers that tell a story!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our awesome team at Barracuda!
How to prepare for a job interview at Barracuda Networks
✨Know Your Demand Generation Inside Out
Make sure you brush up on demand generation strategies, especially in the context of the APAC market. Be ready to discuss specific campaigns you've managed and how they contributed to lead generation and sales opportunities.
✨Familiarise Yourself with Marketo
Since managing Marketo is a key part of the role, ensure you can talk about your experience with this platform. Prepare examples of how you've built and optimised programmes in the past, and be ready to discuss any challenges you faced.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive marketing decisions. Bring examples of how you've tracked campaign performance against KPIs and what insights you derived from those reports to optimise future programmes.
✨Communicate Effectively
As collaboration is crucial for this role, practice articulating your thoughts clearly. Think of instances where you've worked with cross-functional teams and how you ensured alignment on campaign strategies. Strong communication skills will set you apart!
