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- Tasks: Create and manage marketing programs to boost customer retention and growth.
- Company: Join Barracuda, a leader in cloud-first security solutions.
- Benefits: Competitive salary, flexible working, and a chance to make a real impact.
- Why this job: Be part of a passionate team making the world safer for businesses.
- Qualifications: 5 years in marketing, strong communication, and project management skills required.
- Other info: Fixed-term maternity cover role with opportunities for career development.
The predicted salary is between 36000 - 60000 £ per year.
Join our passionate team! At Barracuda, we make the world a safer place. We believe every business deserves access to cloud-first, enterprise-grade security solutions that are easy to buy, deploy, and use. We protect email, networks, data and applications with innovative solutions that grow and adapt with our customers’ journey. More than 220,000 organisations worldwide trust Barracuda to protect them — in ways they may not even know they are at risk — so they can focus on taking their business to the next level.
The International Demand Generation team is responsible for driving programs that influence our bottom line, through our customer, partner and prospect audiences. The Customer Marketing Programs Manager, EMEA is a full-time role based in our office in Reading, UK, reporting to the Senior Director, Demand Generation International. This role is responsible for creating marketing programs to increase retention and drive customer growth. You will work cross-functionally with Marketing, Sales, PMM and Customer Success teams to reduce customer churn and identify areas for product expansion within the Barracuda install base. Strong communication, program management skills and the ability to create relevant messaging across different personas and buying stages will be key to achieving successful results. The right candidate possesses a unique blend of customer marketing programs, customer journey understanding, and B2B experience. This is a fixed term position, maternity cover, full time for 10-12 months.
What you’ll be doing:
- Managing the strategy, campaigns and programs needed to drive customers’ adoption and expansion of Barracuda products and solutions.
- Analysing, interpreting, and reporting on customer behaviour, segmentation, churn, and retention data to build strategy and to maximise pipeline generation.
- Building, executing and optimising integrated cross-sell, upsell, and retention campaigns across a variety of inbound and outbound marketing channels, using insights and data to create relevant and impactful messaging.
- Liaising with EMEA Field Marketing to align and communicate EMEA-wide requirements.
- Localising and adapting global campaigns & programs for the EMEA customer audience as well as building local campaigns.
- Creating customer marketing content and campaigns in multiple languages.
- Tracking and reporting on campaign performance.
What you bring to the role:
- 5 years of experience within a related marketing role.
- Experience in working with content and localisation processes.
- Experience working with metrics and in process-driven environments.
- Excellent collaborative approach to build relationships across functional teams.
- Excellent written and oral communication skills.
- Exceptional project management skills, and the necessary judgement to prioritise in a dynamic and frequently changing environment.
- Experience with Microsoft Office products and SFDC.
- Experience with a Marketing automation platform such as Marketo, is an advantage.
- Bachelor’s degree, or equivalent experience.
Customer Marketing Programs Manager, EMEA (Fixed term maternity cover) in Reading employer: Barracuda Networks
Contact Detail:
Barracuda Networks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Marketing Programs Manager, EMEA (Fixed term maternity cover) in Reading
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and don’t be shy about asking for introductions. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching Barracuda and understanding their products and culture. We recommend practising common interview questions and tailoring your answers to highlight your experience in customer marketing and program management. Show them you’re the perfect fit!
✨Tip Number 3
Follow up after your interviews! A quick thank-you email can go a long way in keeping you top of mind. We suggest mentioning something specific from your conversation to show you were engaged and genuinely interested in the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and take the initiative to connect with us directly.
We think you need these skills to ace Customer Marketing Programs Manager, EMEA (Fixed term maternity cover) in Reading
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Customer Marketing Programs Manager. Highlight your experience in customer marketing and any relevant campaigns you've managed. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background makes you the perfect fit. Don't forget to mention your understanding of customer journeys and B2B marketing.
Showcase Your Data Skills: Since analysing customer behaviour is key to this role, make sure to include examples of how you've used data to drive marketing strategies in the past. We love seeing numbers that back up your achievements!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Barracuda Networks
✨Know Your Stuff
Before the interview, dive deep into Barracuda's products and services. Understand their customer journey and how your role as a Customer Marketing Programs Manager fits into that. This will help you speak confidently about how you can contribute to reducing churn and driving customer growth.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your experience in managing marketing programs, analysing customer behaviour, and executing campaigns. Use metrics to demonstrate your success in previous positions, as this will resonate well with the interviewers.
✨Be Collaborative
Since this role requires working cross-functionally, be ready to discuss how you've successfully collaborated with different teams in the past. Share stories that illustrate your ability to build relationships and communicate effectively across departments.
✨Ask Insightful Questions
Prepare thoughtful questions about the team dynamics, current challenges, and future goals of the Customer Marketing Programs at Barracuda. This shows your genuine interest in the role and helps you assess if it's the right fit for you.
