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- Tasks: Create and manage marketing programs to boost customer retention and growth.
- Company: Join Barracuda, a leader in cloud-first security solutions.
- Benefits: Full-time role with competitive salary and flexible working options.
- Why this job: Make a real impact by driving customer engagement and product adoption.
- Qualifications: 5 years in marketing, strong communication, and project management skills required.
- Other info: Dynamic team environment with opportunities for professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Join our passionate team! At Barracuda, we make the world a safer place. We believe every business deserves access to cloud-first, enterprise-grade security solutions that are easy to buy, deploy, and use. We protect email, networks, data and applications with innovative solutions that grow and adapt with our customers' journey. More than 220,000 organisations worldwide trust Barracuda to protect them - in ways they may not even know they are at risk - so they can focus on taking their business to the next level.
The International Demand Generation team is responsible for driving programs that influence our bottom line, through our customer, partner and prospect audiences. The Customer Marketing Programs Manager, EMEA is a full-time role based in our office in Reading, UK, reporting to the Senior Director, Demand Generation International. This role is responsible for creating marketing programs to increase retention and drive customer growth. You will work cross-functionally with Marketing, Sales, PMM and Customer Success teams to reduce customer churn and identify areas for product expansion within the Barracuda install base. Strong communication, program management skills and the ability to create relevant messaging across different personas and buying stages will be key to achieving successful results. The right candidate possesses a unique blend of customer marketing programs, customer journey understanding, and B2B experience. This is a fixed term position, maternity cover, full time for 10-12 months.
What you’ll be doing:
- Managing the strategy, campaigns and programs needed to drive customers' adoption and expansion of Barracuda products and solutions.
- Analysing, interpreting, and reporting on customer behaviour, segmentation, churn, and retention data to build strategy and to maximise pipeline generation.
- Building, executing and optimising integrated cross-sell, upsell, and retention campaigns across a variety of inbound and outbound marketing channels, using insights and data to create relevant and impactful messaging.
- Liaising with EMEA Field Marketing to align and communicate EMEA-wide requirements.
- Localising and adapting global campaigns & programs for the EMEA customer audience as well as building local campaigns.
- Creating customer marketing content and campaigns in multiple languages.
- Tracking and reporting on campaign performance.
What you bring to the role:
- 5 years of experience within a related marketing role.
- Experience in working with content and localisation processes.
- Experience working with metrics and in process-driven environments.
- Excellent collaborative approach to build relationships across functional teams.
- Excellent written and oral communication skills.
- Exceptional project management skills, and the necessary judgement to prioritise in a dynamic and frequently changing environment.
- Experience with Microsoft Office products and SFDC.
- Experience with a Marketing automation platform such as Marketo, is an advantage.
- Bachelor's degree, or equivalent experience.
Customer Marketing Programs Manager, EMEA (Fixed term maternity cover) in Reading employer: Barracuda Networks Inc.
Contact Detail:
Barracuda Networks Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Marketing Programs Manager, EMEA (Fixed term maternity cover) in Reading
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their values and goals. We want to see you shine!
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources. The more comfortable you are, the better you’ll perform when it counts.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can keep you top of mind and show your enthusiasm for the role. We love seeing candidates who are proactive!
We think you need these skills to ace Customer Marketing Programs Manager, EMEA (Fixed term maternity cover) in Reading
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Customer Marketing Programs Manager. Highlight your experience in customer marketing and any relevant campaigns you've managed. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background makes you the perfect fit. Don't forget to mention your understanding of customer journeys and B2B marketing.
Showcase Your Data Skills: Since analysing customer behaviour is key, make sure to include examples of how you've used data to drive marketing strategies in the past. We love seeing how you've turned insights into action!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Barracuda Networks Inc.
✨Know Your Stuff
Before the interview, dive deep into Barracuda's products and solutions. Understand their customer journey and how your role as a Customer Marketing Programs Manager fits into that. This will not only show your enthusiasm but also help you answer questions more effectively.
✨Showcase Your Experience
Be ready to discuss your past marketing roles, especially those involving customer retention and growth. Prepare specific examples of campaigns you've managed, focusing on metrics and outcomes. This will demonstrate your ability to drive results in a similar environment.
✨Communicate Clearly
Since strong communication skills are key for this role, practice articulating your thoughts clearly and concisely. Use the STAR method (Situation, Task, Action, Result) to structure your answers, making it easier for the interviewers to follow your thought process.
✨Ask Insightful Questions
Prepare thoughtful questions about the team dynamics, current challenges in customer marketing, and how success is measured in this role. This shows your genuine interest in the position and helps you gauge if it's the right fit for you.
