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- Tasks: Create and manage marketing programs to boost customer retention and growth.
- Company: Join Barracuda, a leader in cloud-first security solutions.
- Benefits: Competitive salary, flexible working, and a chance to make a real impact.
- Why this job: Be part of a passionate team making the world safer for businesses.
- Qualifications: 5 years in marketing, strong communication, and project management skills required.
- Other info: Fixed-term maternity cover role with opportunities for career development.
The predicted salary is between 36000 - 60000 £ per year.
Join our passionate team! At Barracuda, we make the world a safer place. We believe every business deserves access to cloud-first, enterprise-grade security solutions that are easy to buy, deploy, and use. We protect email, networks, data and applications with innovative solutions that grow and adapt with our customers’ journey. More than 220,000 organisations worldwide trust Barracuda to protect them — in ways they may not even know they are at risk — so they can focus on taking their business to the next level.
The International Demand Generation team is responsible for driving programs that influence our bottom line, through our customer, partner and prospect audiences. The Customer Marketing Programs Manager, EMEA is a full-time role based in our office in Reading, UK, reporting to the Senior Director, Demand Generation International. This role is responsible for creating marketing programs to increase retention and drive customer growth. You will work cross-functionally with Marketing, Sales, PMM and Customer Success teams to reduce customer churn and identify areas for product expansion within the Barracuda install base. Strong communication, program management skills and the ability to create relevant messaging across different personas and buying stages will be key to achieving successful results. The right candidate possesses a unique blend of customer marketing programs, customer journey understanding, and B2B experience. This is a fixed term position, maternity cover, full time for 10-12 months.
What you’ll be doing:
- Managing the strategy, campaigns and programs needed to drive customers’ adoption and expansion of Barracuda products and solutions.
- Analysing, interpreting, and reporting on customer behaviour, segmentation, churn, and retention data to build strategy and to maximise pipeline generation.
- Building, executing and optimising integrated cross-sell, upsell, and retention campaigns across a variety of inbound and outbound marketing channels, using insights and data to create relevant and impactful messaging.
- Liaising with EMEA Field Marketing to align and communicate EMEA-wide requirements.
- Localising and adapting global campaigns & programs for the EMEA customer audience as well as building local campaigns.
- Creating customer marketing content and campaigns in multiple languages.
- Tracking and reporting on campaign performance.
What you bring to the role:
- 5 years of experience within a related marketing role.
- Experience in working with content and localisation processes.
- Experience working with metrics and in process-driven environments.
- Excellent collaborative approach to build relationships across functional teams.
- Excellent written and oral communication skills.
- Exceptional project management skills, and the necessary judgement to prioritise in a dynamic and frequently changing environment.
- Experience with Microsoft Office products and SFDC.
- Experience with a Marketing automation platform such as Marketo, is an advantage.
- Bachelor’s degree, or equivalent experience.
Customer Marketing Programs Manager, EMEA (Fixed term maternity cover) in London employer: Barracuda Networks Inc.
Contact Detail:
Barracuda Networks Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Marketing Programs Manager, EMEA (Fixed term maternity cover) in London
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or at industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We want to show that we’re genuinely interested in Barracuda and its mission. Tailor your answers to reflect how your skills can help drive customer growth and retention.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms. We need to be ready to articulate our experience in customer marketing and how we can contribute to reducing churn and expanding product adoption.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way. We want to remind them of our enthusiasm for the role and how we can help Barracuda make the world a safer place.
We think you need these skills to ace Customer Marketing Programs Manager, EMEA (Fixed term maternity cover) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Customer Marketing Programs Manager. Highlight your experience in customer marketing and any relevant campaigns you've managed. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background makes you the perfect fit. Don't forget to mention your understanding of customer journeys and B2B marketing.
Showcase Your Data Skills: Since analysing customer behaviour is key to this role, make sure to include examples of how you've used data to drive marketing strategies in the past. We love seeing numbers that back up your achievements!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Barracuda Networks Inc.
✨Know Your Stuff
Before the interview, dive deep into Barracuda's products and solutions. Understand their customer journey and how your role as a Customer Marketing Programs Manager fits into that. This will not only show your enthusiasm but also help you answer questions more effectively.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your experience in customer marketing, campaign management, and data analysis. Use the STAR method (Situation, Task, Action, Result) to structure your responses and demonstrate your impact.
✨Be Ready to Collaborate
Since this role involves working cross-functionally, be prepared to discuss how you've successfully collaborated with different teams in the past. Share examples of how you’ve built relationships and aligned strategies to achieve common goals.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready about the team dynamics, current challenges, or future projects at Barracuda. This shows your genuine interest in the role and helps you assess if it’s the right fit for you.
