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- Tasks: Drive demand generation campaigns and optimise marketing programs across multiple channels.
- Company: Join Barracuda, a leading cybersecurity company with a diverse and inclusive culture.
- Benefits: Flexible work options, equity opportunities, and a supportive team environment.
- Why this job: Make a real impact in the cybersecurity space while growing your career.
- Qualifications: 4+ years in B2B marketing, preferably in IT security, with strong project management skills.
- Other info: Opportunities for internal mobility and cross-training within the company.
The predicted salary is between 36000 - 60000 £ per year.
Come join our passionate team! Barracuda is a leading cybersecurity company providing complete protection against complex threats. Our platform protects email, data, applications, and networks with innovative solutions, and a managed XDR service, to strengthen cyber resilience. Hundreds of thousands of IT professionals and managed service providers worldwide trust us to protect and support them with solutions that are easy to buy, deploy, and use.
We know a diverse workforce adds to our collective value and strength as an organization. Barracuda Networks is proud to be an employer that complies with all applicable national, state and local laws pertaining to nondiscrimination and equal opportunity regardless of race, gender, religion, sex, sexual orientation, national origin, or disability.
The Demand Generation team is responsible for driving programs that influence our bottom line, through our prospect audiences. We are looking for a Demand Gen Marketing Programs Manager to manage our APAC marketing programs based in our office in Reading, UK, with a flex-work approach. This role will report into the Director, Demand Generation and will develop marketing programs for the region, contributing to the Net new logo growth of the business in the region. The role will interact with regional Field Marketing, Product Marketing, Channel management, and more, across the worldwide team.
What you’ll be working on:
- Planning, executing, and optimising demand generation campaigns across multiple channels and audiences (email, webinars, syndication, social) to generate qualified leads and accelerate sales opportunities.
- Collaborating with key stakeholders to identify marketing requirements that support business priorities.
- Managing Marketo for the APAC region, building, maintaining and optimising programs.
- Planning and delivering integrated multi-touch, multi-channel campaigns to drive demand and funnel conversion to achieve effective ROI.
- Communicating campaign strategy and plans to key stakeholders and other key groups to ensure buy-in and alignment.
- Partnering with FMM and Sales to ensure effective promotion and follow-up on programs.
- Forecasting, tracking and reporting on campaign and program performance against KPIs/Goals to assess ROI.
- Using reports to continually identify ways to optimise program performance, drive results.
- Providing insights and recommendations to stakeholders and marketing teams to improve performance and results.
- Using intent-based data to signal a prospect’s interest in a solution to accelerate closed won sales from marketing programs and develop ABM campaigns.
What you bring to the role:
- Minimum 4 years of experience in a similar, relevant role, preferably in the B2B space; experience in the IT security market is a plus.
- Knowledge and experience working in the APAC market.
- Strong working knowledge of managing budgets, resource management, and ability to negotiate terms with vendor resources.
- Strategic and tactical skills, with a hands-on approach to driving outcomes.
- Strong experience in Marketing automation platforms, especially Marketo.
- An understanding of the tools used for intent-based data.
- Exceptional project management skills, and the necessary judgement to prioritise in a dynamic and frequently changing environment.
- Excellent knowledge of marketing reporting; with PowerBI and SFDC is a big plus.
- Excellent collaborative approach to build relationships across functional teams.
- Excellent written and oral communication skills.
- Experience with Microsoft Office products and SFDC.
- Analytical mindset, data and metrics driven.
- A highly effective communicator working with sales, customer success, and product teams.
- Self-motivation with the ability to manage multiple projects, set priorities and meet deadlines.
- Creative thinking to develop new programs to drive sales pipeline.
- Knowledge of project management tools such as Wrike is a plus.
What you’ll get from us:
- A team where you can voice your opinion, make an impact, and where you and your experiences are valued.
- Internal mobility – there are opportunities for cross training and the ability to attain your next career step within Barracuda.
- In addition, you will receive equity, in the form of non-qualifying options.
Demand Generation Programs Manager employer: Barracuda Networks Inc.
Contact Detail:
Barracuda Networks Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation Programs Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past projects and achievements. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their needs, especially in demand generation and marketing.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Demand Generation Programs Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Demand Generation Programs Manager role. Highlight your experience in B2B marketing and any specific achievements that align with the job description. We want to see how you can bring value to our team!
Showcase Your Skills: Don’t forget to emphasise your expertise in marketing automation platforms, especially Marketo. If you've got experience with intent-based data or project management tools like Wrike, make it known! We love seeing candidates who can hit the ground running.
Be Clear and Concise: When writing your application, keep it clear and to the point. Use bullet points where possible to make your skills and experiences stand out. We appreciate straightforward communication, just like we do in our campaigns!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our awesome team at Barracuda!
How to prepare for a job interview at Barracuda Networks Inc.
✨Know Your Stuff
Make sure you understand the ins and outs of demand generation, especially in the B2B space. Brush up on your knowledge of marketing automation platforms like Marketo and be ready to discuss how you've used them to drive results in previous roles.
✨Showcase Your APAC Experience
Since this role focuses on the APAC market, highlight any relevant experience you have in that region. Be prepared to discuss specific campaigns you've executed and how they were tailored to meet the unique needs of APAC audiences.
✨Be Data-Driven
Barracuda values analytical skills, so come armed with examples of how you've used data to optimise marketing campaigns. Discuss your experience with tools like PowerBI and SFDC, and how you've tracked KPIs to assess ROI.
✨Collaboration is Key
This role involves working closely with various teams, so emphasise your collaborative approach. Share examples of how you've successfully partnered with sales, product, or other marketing teams to achieve common goals and drive demand.
